Traditional Culture Encyclopedia - Hotel accommodation - How to write the advertisement copy of the hotel?

How to write the advertisement copy of the hotel?

1. Hotel promotional copy can involve some unique competitive advantages of your hotel, such as being in a convenient geographical location, such as having a swimming pool, barbecue bar and other places. These advantages belong to the hotel and should be reflected when writing a copy. On the one hand, let consumers know more about your hotel, on the other hand, highlight your advantages.

2, we open the door to do business, in fact, the number of customers we can serve is limited, whether it is space or time. Many times, the biggest mistake we make is that we want to turn all the people who pass by our restaurant into our own customers, but we forget who our restaurant serves, which leads to forgetting our original intention and losing customers.

The promotional materials produced are not aimed at specific consumer groups. For example, there are advertisements, leaflets and other promotional materials everywhere, and it is impossible to cause the buzz of customers. To serve, always remember one purpose: I only serve a small number of people, and I have my target customers.

According to the above purposes, make an in-depth investigation and analysis of your target customers' consumption habits, consumption preferences, crowd characteristics and age levels. Then, combine the characteristics of your restaurant's products and services, and make targeted advertisements. This way, when you promote it, you can know who my information is for.

I'm Ye Lei. Welcome to pay attention to WeChat official account: Marketing Flight.