How to do a wedding theme hotel?

First, characteristics. The wedding banquet must have its own characteristics, whether it is the venue, the master of ceremonies or the culture, and so on. Hotels should have their own characteristics. Almost all weddings are the same now, so how to reflect the characteristics of this hotel is very attractive to consumers. For example, the unique Chinese wedding design of the hotel, or the unique Western wedding designed according to the couple's own experience, the well-designed wedding room and so on.

Second, culture. The wedding banquet held by the hotel is not only a ceremony, but also a culture. In Xianheng Hotel, Shaoxing, Zhejiang, there are cultures such as "Ten Miles of Red Makeup", "Big Deng Ke" and "Little Deng Ke", as well as the wine culture "Daughter Red" to match the wedding leave. And when holding a wedding banquet, these cultures can also be well integrated with the wedding, giving people a unique freshness!

Third, service. More and more people choose to hold weddings in hotels, not only because of the atmosphere created by the hotel, but also because of the complete services of the hotel. In order to win public praise and do a good job in the wedding banquet market, we should not only provide complete services, but also provide quality services. From the preparation before marriage to the intimate wedding housekeeper, and then to the honeymoon after marriage, we should cater to consumers from the perspective of making new people everywhere satisfied and happy. For example, Shangri-La Hotel launched the global Shangri-La hotel honeymoon trip, wedding anniversary accommodation, spa, catering services.

Fourth, positioning. If you want to do a good job in the wedding banquet market, then the hotel should not just hold a wedding banquet, but aim at "designing a romantic and happy flower party for customers". Taking customers as the starting point, taking customers' feelings as the standard and taking happiness as the purpose.

Fifth, marketing. These cultures, features and services are clarified and communicated to consumers. You can also attract customers through price means, such as discounts, holding 99 couples (unlimited number) weddings together in the form of "group wedding", or marketing in a bundled way (such as honeymoon and wedding bundling).