Flower shop marketing plan

The work ended inadvertently. Facing the new job and setting new goals, let's learn to write a planning book together. I believe everyone is worried about writing a planning book again! The following is the flower shop marketing plan book I collected for you, hoping to help you.

Flower shop marketing plan 1 1. Flower shop market survey and site selection

In terms of site selection, we should choose places with convenient transportation and many people, such as commercial centers, high-grade villas, apartments and office buildings. The central hospital is located in the central area of the city. One advantage of opening a flower shop near the hospital is that in the off-season of flower consumption, patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, some fruits and non-staple foods can also be sold with it.

Second, flower shops open stores to raise funds and purchase channels

Flower shop funds mainly include rent, decoration and ordering. Usually they don't need much. They can borrow from relatives and friends, borrow from banks, and find a few people to invest in opening a shop. The quality and price of flowers are the magic weapon to win the market. Finding the source of self-produced and self-sold goods can ensure the profit margin to the greatest extent. If conditions permit, we can also cooperate with the flower market in Yunnan, the largest flower producing area in China, to carry out air transportation and consignment of flowers, and entrust them to master the supply quality of the first level. Flower shops should win customers with the principle of price+quality+service. No matter what line you run, credibility is the key. One is the quality and price of flowers, and the other is the quality of service. If the quality and price of flowers are controlled by suppliers, then wholesale and retail stores, as shopkeepers, mainly rely on the quality of service.

Third, the business orientation of the flower shop

In terms of business scope, flower shops can be located in silk flower for flower distribution, potted flowers, dried flowers, flower sets and wedding services, and can also operate other complementary goods and services according to local conditions to improve the comprehensive economic benefits of flower shops. Flower rental and sales should be jointly developed.

The service of flower shops runs through the whole business process, which is directly related to whether there are "repeat customers" and market share. When our consumers consume flowers, most of them don't understand flower language, so flower shops should guide consumption. Flower shops can adapt to the needs of some consumers, specially arrange halls for them and carry out floral design. After-sales service is mainly reflected in imparting knowledge of flower conservation and preservation, visiting customers frequently, mastering customers' new consumption requirements and new trends, and replacing new flowers for customers in time.

Good wine is also afraid of deep alleys, and flower shops should pay special attention to direct and indirect advertisements. If you open your own shop, you might as well make a promise of free door-to-door delivery. This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers. In addition, the flower shop's business strategy is that flower arrangement is a good business no matter which city or star hotel, and it will be replaced every 3-5 days, and the cost ranges from several hundred to several thousand yuan. Moreover, there are many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development.

Fourth, the flower shop decoration design

Flower shop decoration design should try to create an elegant atmosphere. Signboard design should be concise, lively, easy to remember and endowed with cultural connotation. Store logo should be eye-catching, and its design should lay the foundation for the development of chain stores in the future. The decoration in the store should be simple and the colors should be light and bright. Proper use of European wrought iron can improve the taste of flower shops. The display of goods should be few and refined, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops. This is very important. In order to reflect the "flowers", you can install some glass mirrors with reflective function, so that the store space is large and there are many flowers.

Fifth, pay attention to customer psychological analysis.

Customers go to the flower shop to buy flowers, and the flower shop staff should analyze the customer's psychology. (1) According to age, clothing and transportation; ② Consumer's mentality, face, mood, habits and hobbies. Consumers are often wary and distrustful, and they should try to eliminate these situations. ③ At the same time, we should analyze the characteristics and uses of consumption, and observe the attitude of customers to spend money, which is related to people's educational level, education level, lifestyle and consumption concept. When introducing flowers, we should first ask about the purpose, then choose the style (bouquet or basket, the bouquet is romantic and the basket is solemn), then choose flowers for floral creation, and finally recommend a product with a suitable price.

Six, pay attention to characteristic management and scientific management.

Running a flower shop should be based on the operating principle of "honesty and service first" and sincerely serve consumers. Establish competition awareness, market awareness, stress credibility and create a brand.

Flower shops should attach great importance to characteristic management, unique storefront design and interior decoration, complete varieties of flowers and leaves at home and abroad, and unique floral style can make flower shops unique.

In terms of scientific management, first of all, flower arrangement is the soul of a flower shop. It is necessary to improve the skills of flower arranging, attach importance to the quality training and management of employees, formulate the management system of flower shops, standardize employees and cultivate their sense of ownership. At the same time, flower shops should often carry out floral training to improve the technical level, knowledge structure and aesthetic cultivation of employees. Subscribe to more floral books. Keep up with the flower fashion trend: connect with the international flower fashion trend as soon as possible.

Flower shops should establish their own brands and form their intangible assets, which is very conducive to the improvement of profits.

Flower shops can also open flower clinics. Now many units and families are willing to raise a few pots of flowers to decorate their rooms. However, due to the lack of gardening knowledge, the lack of understanding of soil, temperature, humidity and other conditions required by flowers and the measures for wintering and summering, it is difficult to raise flowers well. Want to consult, can't find professional guidance. Therefore, a "flower clinic" and a "flower doctor hotline" can be set up to receive public consultation on flower conservation, diagnose flower diseases and insect pests and organize remedial measures. You can also use the existing facilities to open a "flower ward" to care for some delicate flowers and provide a place for some wintering flowers. This can avoid all kinds of doubts of flower farmers, increase the popularity of flower shops and improve after-sales service, thus increasing the sales of flowers.

Flower shop marketing plan 21. Market demand positioning

With the improvement of people's quality of life, people's pursuit of beauty is getting higher and higher, and flowers have become indispensable decorations for people. As can be seen from the consumption of flowers, it is on the rise in recent years. Flowers are not only diverse, but also have their own meanings. Every beautiful flower is pleasing to the eye. Many times, flowers can implicitly express people's deep feelings. Every holiday, flowers convey deep affection, warm people's hearts, enrich people's lives and improve their quality of life. So in the market, flowers have a vast "blue ocean" land.

Second, the business orientation of the flower shop

In terms of business scope, flower shops can be located in silk flower for flower distribution, potted flowers, dried flowers, floral installations and wedding services, and can also operate other complementary goods and services according to local conditions to improve the comprehensive economic benefits of flower shops. The rental and sale of flowers should be combined to develop exhibitions. When our consumers consume flowers, most of them don't understand flower language, so flower shops should guide consumption. Flower shops can adapt to the needs of some consumers, specially arrange halls for them and carry out floral design. After-sales service is mainly reflected in imparting knowledge of flower conservation and preservation, visiting customers frequently, mastering customers' new consumption requirements and new trends, and replacing new flowers for customers in time.

Third, the marketing strategy positioning

1, the marketing of the flower shop itself

The quality and price of flower shops are the magic weapon to win the market, and finding the source of self-produced and self-sold goods can ensure the profit space to the greatest extent. . Flower shops should win customers with the principle of price+quality+service. No matter what line you run, credibility is the key. One is the quality and price of flowers, and the other is the quality of service. If the quality and price of flowers are controlled by suppliers, then wholesale and retail stores, as shopkeepers, mainly rely on the quality of service.

2. Through third-party marketing

The marketing of flowers can also be promoted through publicity. If it is a flower shop enterprise or company, it can be promoted through media advertisements. If it is only a small flower shop of several square meters, distributing leaflets can attract more consumers.

3. Commitment to consumers

No matter what store you run, the first and most important thing is to make a commitment to customers and give them enough trust. Then there is the quality and service of flowers. It is important for flower shops to change the flowering period. In order to ensure the freshness of flowers, we should always pay attention to bright flowers, and it is best to change them every 3 to 5 days.

4. The location of the flower shop

In terms of site selection, we should choose places with convenient transportation and many people, such as commercial centers, high-grade villas, apartments and office buildings. The central hospital is located in the central area of the city. One advantage of opening a flower shop near the hospital is that in the off-season of flower consumption, patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, some fruits and non-staple foods can also be sold with it.

5. Small activities on holidays

There are many customers on holidays, such as buying more carnations on Mother's Day and roses of various colors on Valentine's Day. You can also give small gifts when customers buy flowers, such as buying potted plants or sending watering cans.

Fourth, competitive positioning.

There are many colleagues in the flower shop, so it is difficult to get the satisfaction of consumers in the competition, so we must have characteristics and leave a good influence on consumers. Therefore, the service of the flower shop is very important, and the decoration and layout should be harmonious and elegant, giving people a very comfortable and relaxed feeling. The display of goods should be few and refined, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops. In order to reflect the "flowers", you can install some glass mirrors with reflective function, so that the store space is large and there are many flowers. If you are not sure to do your best, don't be like your competitors, you can't be alike, imitated or surpassed, but you have a unique and insurmountable style.

Fifth, the orientation of consumer psychology,

Manage flowers according to consumers' preferences. In the process of sales, we should observe words and deeds, guide consumers to buy, know what they are thinking, and relieve their doubts and distrust. You can also buy new varieties of flowers, introduce them when necessary, and open up a new kind of flowers in their minds, so that every consumer can become a "repeat customer."

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