How to create a comfortable hotel

Comfort is the core content of hotel products. Improving product comfort is the main measure and means for hotels to cater to the market, attract guests, improve comprehensive competitiveness and market share, and is the main way for the hotel industry to improve quality. measures and efforts. Comfort is a human feeling and a complex dynamic concept. On the basis of meeting the minimum and basic guarantees such as customer safety and health, the creation of hotel comfort must grasp the key points and grasp the core.

Changing ideas and concepts

In modern society, people’s thoughts, concepts, behaviors, and habits often change rapidly with the development of the economic environment. Many traditional values ????and codes of conduct are rapidly being changed. Abandoned or subverted. In such a rapidly developing and changing era, a large number of hotel plans cannot keep up with the changes and are at a loss as to what to do. Instead of reluctantly doing so, it is better to highlight their characteristics and remain unchanged in response to changes. Hotels face customers who are full of personality. Customers have different feelings about the same hotel product. Therefore, for individual guests, there is no "degree" of comfort, and there is no standard that is generally accepted by customers. Moreover, blindly pursuing “high-grade” and “ultra-luxury” comfort in terms of visual experience may not necessarily be the long-term goal of hotel development. From the perspective of the social attributes of hotels, when guests choose a hotel, they actually choose the lifestyle managed and advocated by the hotel. This lifestyle is closely connected and connected with people’s most basic living needs, and people’s basic necessities of life include food, clothing, housing and transportation. It takes ecology and health as the essential requirements and the highest realm.

Pay attention to environment creation

Comfort is the stimulation and effect caused by the interaction between people and the environment. It varies from person to person, time to time and place to place. Environmental stimulation causes various physiological and psychological activities of people, produces corresponding cognitive effects, and also displays various explicit behaviors. The amount of stimulation involves people's comfort. Only when the amount of stimulation is within people's adaptive range, will people feel satisfied. The hotel environment mainly includes three levels: First, the hardware environment refers to whether the hotel buildings, facilities and equipment are reasonable, effective and convenient. For example, the overall color matching of the guest rooms, lighting effects, water quality and water pressure, temperature, humidity, etc. can maximize the benefits to the hotel. The second is the service environment, which refers to whether the hotel staff's services are accurate, fast and warm; the third is the psychological environment, which refers to whether the hotel's grade, brand, social reputation, safety, hygiene, etc. can provide a sense of respect. If the amount of stimulation in the above three environments is too small, customers will not have a special impression of the hotel and it will be difficult to become a repeat customer; if the amount of stimulation is too large, customers will feel that the service is over-serviced and interfered with, and they will choose to complain or leave; Only when the amount of stimulation is controlled within the range that the customer is comfortable with, will the customer feel free, relaxed, comfortable and satisfied, and will they feel comfortable. It can be seen that hotel comfort is a comprehensive environmental manifestation of the organic combination of hotel hardware and software.

Strengthen green concepts

In the 21st century, which pays attention to environmental protection and energy conservation, creating green hotels has become an inevitable trend in the development of the hotel industry. A green hotel is first of all a green concept, which is reflected in every aspect of hotel management, from site selection, construction, operation to scrapping or repurposing the hotel, and throughout the entire life cycle of the hotel. Green hotels require hotels to integrate environmental management into hotel operations and management, take environmental protection as the starting point, adjust the hotel's development strategy, business philosophy, management model, service methods, etc., provide products that meet human safety and health requirements, and guide the public raise awareness of conservation and environment, change traditional consumption concepts, and advocate "green" consumption.

Design reasonable circulation lines

The hotel’s circulation lines are the arteries of the hotel’s operation. Smooth streamlines can make the hotel's various functions

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operate in a coordinated and orderly manner and be full of vitality. Unreasonable streamlines, on the one hand, interfere too much with customers and their private spaces, and on the other hand, make hotel operations unsmooth, thus affecting the hotel's business image and economic benefits.

The hotel's streamlines are divided into four major systems from horizontal to vertical: customer streamline, service streamline, cargo streamline and information streamline. Generally speaking, the principles of hotel streamline coordination are: customer streamlines and service streamlines do not cross each other; customer streamlines are straightforward and not confusing; service streamlines are fast and efficient; information streamlines are fast and accurate. The hotel's streamline design must be accurately positioned according to the type, scale, and grade of the hotel, carefully designed, and reasonably arranged, so that the functional layout of various service facilities and various streamlines can achieve a scientific and reasonable integration.

Pay attention to service details

For hotels, no matter what type or consumption level of customers, all customers come, and good hotels can provide the same satisfactory service. In terms of market form, chain hotels can provide memories of individual living experiences, based on the premise that customers trust their service quality and model; a single hotel wins with its characteristics, or luxury, or is particularly good at providing certain functional services, or with design, catering , good at environment, or tailor-made hotel life rhythm for a specific class of people. All of these are inseparable from the service details.

After checking into the hotel, guests want to work as conveniently as in the company, want to be as lazy as at home, want no one to disturb them, want to change pillows of different materials, want to have a bathrobe with their own name embroidered on it, want to sleep on the bed Have breakfast, want to order dinner in the middle of the night, order a birthday cake, want flowers, want to soak in hot springs, want to ski... whatever the guests want, the hotel is responsible for making sure the guests get what they want, and these services that the guests enjoy are all because of The hotel pays attention to service details. Therefore, the design of hotel services must experience the perfection of each service design from the perspective of guests. The design of hotel products should pay attention to details, and daily services should pay more attention to customers' experience and feelings. This is the real hotel quality management.

A hotel is a safe island and haven for people when they come to a strange city. The so-called feeling at home does not mean returning home, but returning to a trustworthy, relaxing and enjoyable place to start a comfortable journey

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. Home is yours and the hotel belongs to everyone. Home is the real world and the hotel is the dream factory. Times are changing, personal desires are changing, and hotel services must also change.

Don’t doubt that in a hotel, the price paid by the guest is not only a bed, but also the optional services and service qualifications. Good hotels have a well-trained disciplined force (even the doormen and security guards, front desk and housekeeping staff have experienced countless people and are experienced in many battles, not to mention the lobby manager, room manager and restaurant manager, not to mention " "Golden Key"), with strong action power to satisfy the guests' imagination.