Hotel mvp

It's too difficult for entrepreneurs now! ! !

Opening a shop, the rent is so expensive that I want to kneel down;

Opening an online shop, the traffic cost and conversion cost are so expensive that I want to kneel.

Without hundreds of thousands, it seems that you can't start a business.

The point is, invest hundreds of thousands, and draw water with a sieve in minutes.

What can you do if you are unwilling or want to succeed in starting a business?

My suggestion is that you lay a good foundation first.

Yesterday, I saw someone on a platform asking, what books can I read when starting a business?

This is a good question. After all, the basic way to lay a good foundation for entrepreneurship is to read books.

What books do you think will help you succeed in starting a business?

The three books I introduce below can be said to be a guide to starting a business from the primary stage to the advanced stage.

Many people fail to start a business because they want to grow bigger after failing.

Especially people from large enterprises don't like small enterprises, and they spend hundreds of thousands or even millions at the beginning, thinking that they can become an instant hit.

I have a friend who comes from a big factory. He invested millions in machines at one time, thinking that what he produced must be explosive.

Unexpectedly, after the product was made, there was no market at all.

Looking at the mountain of inventory, he wanted to die.

At the beginning, we advised him to run first according to the "MVP" (minimum test unit) mentioned in lean entrepreneurship.

For example, do a small test in the circle of friends first, pre-sell this product, or do a small batch first to see if anyone can make an inquiry or even place an order.

If there are no people who even ask, it means there is no market for this product.

If many people ask and are willing to place an order in the pre-sale stage, it shows that the market is still very good.

It's a pity that we earnestly advised him to be an MVP, but he took what we said as fart.

There was no miracle in the end, and he lost completely.

Therefore, not doing lean entrepreneurship is committing iniquity.

If you are ready to start a business or are starting a business, I suggest you take the time to read the book Lean Entrepreneurship.

With "MVP" as the core theme, the book expounds the scientific methodology of lean entrepreneurship, including how to take the vision as the starting point, how to take the closed loop of lean entrepreneurship and how to grow and innovate step by step.

It can be said that this is the most suitable way for us ordinary people to start a business, and there is no one.

After all, we are not Wang Sicong. Even if the small target of business loss 1 100 million is achieved, he can still say "My dad is Wang Jianlin" heroically, and there are still billions to squander.

I believe that if you understand this book, you can at least avoid 80% detours on the road of starting a business and at least surpass 80% entrepreneurs.

Reckless entrepreneurship is not worth it, but lean entrepreneurship is worth it!

Teacher Fan Deng mentioned in the book that his only failure in starting a business was to open a restaurant before.

Why did it fail?

It turned out that he met the "black swan" incident: the road in front of the hotel was repaired for several months.

Affected by road construction, the restaurant business has plummeted, and naturally it can't go on.

Many entrepreneurs don't believe in the "black swan" incident, thinking that it won't happen to them.

As we all know, you may encounter a small probability of "black swan" at any time, just like Mr. Fan Deng.

So when we start a business, what can we do to avoid the "black swan" incident and have a high probability of success?

In Low Risk Entrepreneurship, Mr. Fan Deng put forward his methodology.

I extracted some essence:

(1) The entrepreneurial journey begins with the pain point.

Teacher Fan Deng said that he was most afraid of innovative entrepreneurs.

Actually, I'm talking about the friend I mentioned above. He thinks he knows technology and can invent new products. He thinks he is invincible in the world.

I don't know what I think everyone wants, but there is no one at all.

This is the bitter fruit of starting a business without starting from demand.

Real entrepreneurship starts from the pain points of customers.

During the rush hour, we couldn't get a taxi, and the appearance of Didi solved our pain point;

When you go out to eat, you have to squeeze the elevator. When you get to the store, you have to queue up. It's too much trouble to go out Meituan takeaway solved our pain points.

I don't want to stay in the same hotel, but I want to stay in a distinctive place. B&B has solved our pain points.

Therefore, the entrepreneurial journey starts from the pain point.

The more painful customers are, the more they need you.

(2) I have secrets that you can't learn.

Teacher Fan Deng thinks that if you want to start a business successfully, you must have secrets.

Secrets can be told to others, but others just can't learn.

Just as everyone knows the secret of Haidilao, it is its service.

However, you can only gnash your teeth and say that male and female servants can't do it.

So there is no secret to starting a business, just like constipation, internal injuries affect health.

It's good to have secrets and start a business.

(3) Don't be fragile, and start a business into dross.

When the epidemic came last year, many entrepreneurs could not stop it.

What's the problem?

They don't have an anti-vulnerability mechanism.

What is the anti-fragile mechanism of entrepreneurship?

You can make money even if the sky falls.

Li Ka-shing has said that he is not worried that his large-scale business such as real estate under the Yangtze River Group will be affected. Because even if the sky falls, he still has a mechanism to make money.

For example, Changjiang Group also has Baijia Supermarket. Although the net profit is only about 3%, once other businesses are affected, the supermarket business is enough to support Changjiang Group to continue to live.

This is the anti-fragile mechanism designed by Li Ka-shing.

That's why he can stand for decades.

Therefore, if you want to succeed in starting a business, you must know how to fight against fragility, or you will be scared crazy by the bill sooner or later.

If you can't resist vulnerability, entrepreneurship will become dross. The machine you spent hundreds of millions on can only be sold as garbage.

Of course, there are many essences in the book, and 10,000 words are omitted here.

I really can't write that much. I suggest you read a book.

You must have heard the saying that all problems are not man-made.

According to this logic, bad entrepreneurship is also a human problem.

Is that really the case?

If you really think so, it means that you haven't seen the origin of business, and you lost all your money in minutes.

The most painful thing is that no one feels sorry for losing all the money.

Then starting a business will not work. What is the fundamental problem?

In Business Insight, Mr. Liu Run put forward a different view: all problems are not people, but systems.

What is a system?

Is a set of interrelated elements.

So how does this system work?

To give a simple example, suppose you are faced with a difficult problem: you and six friends with good personalities have to live on a small pot of porridge. On average, everyone has no bowl, which is obviously not enough to eat. Everyone hopes that people who share porridge will give more, but they are worried that people who share porridge will get the most. If you were the leader of these seven people, how would you handle the problem of sharing porridge?

At this time, you can analyze it from the perspective of systematic thinking.

First of all, the two main elements involved in porridge sharing are: 7 people (porridge sharing and 6 others); The amount of porridge.

So how to connect these two elements is the most efficient?

Judging from the causal chain, it is the fairest for everyone to share the weight equally.

However, in order to prevent people who share porridge from being selfish, give yourself the biggest share. You can design a system by changing the connection relationship of elements, so that the porridge seller can finally take it. In this way, he will definitely share 7 portions of porridge on average for himself.

This connection is the most efficient. Ensure that everyone can share equally, and everyone has no complaints.

Systematic thinking is such a way to solve problems most efficiently by changing the relationship between elements.

Of course, in addition to this systematic thinking method, there are nine models to predict the future, three sets of winning swords and two-,three-and four-dimensional problem-solving methods, and so on.

By using these methods, you can gain insight on the next level and help you to be even more powerful when starting a business.

To sum up, entrepreneurship is divided into three stages:

The initial stage-lean entrepreneurship

Intermediate-anti-fragile entrepreneurship

High-level-systematic entrepreneurship

Entrepreneurship that does not meet these three stages is doomed to run counter to the correct way of starting a business and is doomed to failure.

If you don't want your business to fail, please make sure:

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