The concept of economy hotel

1. What is a budget hotel? 2. What is the concept of budget hotel? 3. Development status of budget hotels. Ranking of economy hotel chains. What are the budget hotel chains in China and what are the budget hotels? It's a long story.

A simple understanding is budget hotel: an economical and comfortable hotel, which is economical and cost-effective, convenient to stay but not expensive.

Hotels are generally divided into budget hotels by grade: budget hotels, standard hotels, luxury hotels and luxury hotels.

According to the location of the hotel, it is divided into budget hotels; Downtown hotels, airport hotel, station hotels, holiday hotels, etc.

According to the function, it is divided into: business hotel, theme hotel, convalescent hotel, conference hotel, exhibition hotel, etc.

What is the concept of budget hotel? Economy hotel is a hotel format relative to the traditional full-service hotel. The development of budget hotels in the world has gone through four historical stages: the germination and early development period, the vigorous development period, the brand adjustment period and the redevelopment period. First of all, the late 1930s to the late 1950s were the germination and early development of budget hotels. In 1930s, with the rise of mass consumption in the United States and the development of expressway network, motels began to appear, providing cheap accommodation services for ordinary people. Secondly, from the early 1960s to the late 1980s, budget hotels entered a period of vigorous development. The number of hotels has increased rapidly, and the product forms are rich, and it has begun to develop in the direction of diversified management. Chain operation began to replace the traditional decentralized management mode, and single hotels opened up the road of rapid expansion, and some mature budget hotels began to merge and integrate single hotels. At the same time, budget hotels began to develop internationally, spreading from the United States to Canada, Central America, South America and Europe. This expansion has also stimulated the rise of local budget hotels, especially in Europe. By the end of 1980s, budget hotels had become a mature hotel format in developed countries in Europe and America. Third, from the late 1980s to the late 1990s, the economy hotel industry began to adjust its brand. After a long period of rapid development, budget hotels have entered the mature stage of the market, and the motivation for rapid growth and large-scale expansion has gradually weakened. Market competition eliminated some brands with weak management power and poor capital operation, while some big and strong brands benefited from stronger capital strength and management strength. The intensification of competition forces enterprises to turn to service quality management and brand building. Brand building, quality management, market segmentation, product diversification and other internal management of enterprises have received unprecedented attention. Finally, in 2 1 century, budget hotels entered another round of rapid development. This is mainly manifested in the market development of budget hotels in developing countries and the development of local brands. In China, Southeast Asia and other regions, the expansion of budget hotels is very rapid. World-famous budget hotel brands Ibis, Super 8 and Holiday Express all aim at the Asian market. The so-called economy hotel refers to economy, simplicity and small hotel scale; The facilities are relatively simple, but the decoration is exquisite; Pay attention to functionality and strive for perfection in providing core services such as "accommodation breakfast", thus reducing large auxiliary facilities and greatly reducing operating costs. According to the American Hotel Association, there are about 60,000 budget hotels in the United States, with an average occupancy rate of 70%. The revenue of budget hotel chains accounts for 64% of the hotel industry in the United States.

The development status of budget hotels The number of budget hotels is declining.

Budget hotels 20 16-202 1 year, the number of budget hotels (one-star hotels and two-star hotels) in China continues to decline. 20 16 was 1842, and it decreased to 650 in the third quarter of 2022. After experiencing explosive growth at the beginning of the 20th century, the economy hotel industry has been declining in recent years, mainly because the market space is gradually squeezed by high-end star-rated hotels under the background of residents' consumption upgrading.

According to the data of "20021China Hotel Industry Development Report" issued by China Hotel Industry Association, by the end of 20021,the number of hotel rooms in China was 2.22 million, a year-on-year decrease of about160,000. The chain rate of budget hotels was 27.84%, up 2.84 percentage points year-on-year. While the total number of rooms decreased, the chain rate increased, indicating that the chain integration of the economy hotel industry has entered an accelerated stage, and the economy hotels with low operating efficiency will withdraw from the market.

The average occupancy rate of budget hotels is above 36%

From the room occupancy rate, the average room occupancy rate of one-star and two-star hotels fluctuates between 20 13 and 20 19, and basically remains in the range of 47-54%. In 2020, affected by the epidemic, the average occupancy rate of budget hotels in China dropped sharply, with the average occupancy rate of one-star hotels being 35.74% and that of two-star hotels being 38.6 1%. In 20021year, the average occupancy rate of one-star hotels was 36.06%, and that of two-star hotels was 39.0 1%, which was higher than that in 2020.

The chain rate of budget hotels is lower than that of high-end hotels.

From 20 18 to 202 1, the chain rate of budget hotels is also increasing, but compared with other star-rated hotels, the chain rate is still at a low level, with 202 1 less than 30%.

Hanting Hotel stands out among budget hotels.

According to the Report of Top 50 China Hotel Groups in 2022 issued by China Hotel Association, the top ten budget hotels in China are Hanting Hotel, Home Inn, Greentree Inn, 7 Days Hotel, Jinjiang Inn, city easy Hotel, Shangkeyou Hotel Chain, Yun Hotel, Yilai Hotel and Green Alliance, with a Cr of 57.48%. Among them, Hanting Hotel, Home Inn and Greentree Inn ranked in the top three, accounting for 12.36%, 8.26% and 8.06% respectively.

-For more research and analysis of this industry, please refer to the Analysis Report on the Development Prospect and Investment Strategic Planning of China Hotel Industry by Forward-looking Industry Research Institute.

The order of economical hotel chains is: Home Inn, Hanting, 7 Days Chain, Jinjiang Inn and Super 8 Hotel.

1, the first trip is home.

BTG Home Inn Group is formed by the merger of BTG Home Inn and Home Inn. After the merger, BTG and Home Inns have realized an economical hotel with complementary advantages and integrated resources, and achieved the integrated effect of full range of products, full coverage of information, full circulation of members and all-round value.

It will bring the upgrade of economical hotels to the overall business of Home Inn Group and accelerate the iterative update of hotel accommodation products. Through professional and passionate work, the group is committed to promoting the way of mass travel and accommodation to meet the diversified individual needs of guests.

2. Hanting Hotel

Hanting Hotel was established in 2005, and has always insisted on creating a friendly, convenient, quality and cheap travel experience for Chinese people. Now it has spread over more than 800 cities across the country and has 2900+ stores.

3, 7 days hotel chain

7 Days Hotel is a budget hotel brand owned by Jinjiang Hotel (China District), which was established in 2005. After rapid development, 7-day hotel has 7-day hotels, 7-day premium products, 7-day premium products and other accommodation series, and its branches have covered 370 cities across the country, with a scale of 3,000.

4. Jinjiang Inn

Jinjiang Inn 1996 started as a well-known hotel chain brand under Jinjiang Hotel, the core industry of Jinjiang International Group. At present, the hotel brands under management are Yulan, Jinjiang Inn, Jinjiang Inn Shangpin, Jinjiang Inn Fashion, Guangjin Express, Baishi Express and so on.

5. Super 8 Hotel

1974 was founded in the United States and belongs to Wyndham Hotels Group, a world-renowned economy hotel chain. It entered the China market in 2004. According to the local market conditions and own preferences, the hotel incorporates local characteristics and personal style.

Introduction of budget hotels

Economy hotel, also known as limited service hotel, is characterized by low price and service mode of "bb" (accommodation+breakfast). The United States, which first appeared in the 1950s, is now a quite mature hotel form in Europe and America.

What are the economical hotel chains in China, such as 1 and Home Inns? Home Inn Group was established in 2002 and listed on NASDAQ in 2006 (stock code: HMIN). As the first overseas listed company in China hotel industry, Home Inns has always been based on customer satisfaction, with the vision of becoming an "outstanding leader in mass accommodation industry", showing the Chinese nation's "home" cultural service concept and national brand image to the world.

2. Hanting Hotel. Hanting Hotel is positioned as a standardized economy hotel, formerly known as "Hanting Express", and is committed to providing convenient accommodation experience for business travelers.

3. 7-day hotel chain, 7-day hotel chain group, since its establishment in 2005, after rapid development, the total number of branches has exceeded 2,000, covering 300 cities across the country, becoming the first brand in China's economy hotel industry.

4. Jinjiang Star, Jinjiang Star Hotel Co., Ltd. is a subsidiary of Jinjiang International Group, the largest comprehensive tourism enterprise group in China, and a professional company that manages Jinjiang Star, a budget hotel chain in China. The company was established in 1996 with a registered capital of172.97 million yuan.

5. Motel 168. In 2002, Shanghai Motel Hotel Chain Management Co., Ltd. was established to create a brand-new economical hotel brand "Motel 168". After seven years of rapid growth, Motel 168 has become a chain economy hotel group with more than 58,000 rooms and more than 400 stores.

Extended data

Economy hotel, also known as limited service hotel, originated in America. Most of these hotels are located on the edge of the city, on both sides of expressway, within 15 minutes' drive, with restaurants, shopping centers, gas stations or communities.

The hardware facilities of this kind of hotel are simple and clear. Each room has an area of about 30 square meters, which is very spacious. It is a big bed, which is generally divided into smoking room and non-smoking room. The room is clean and tidy, and the hardware facilities are well maintained and effective. It can be compared with domestic three-and four-star hotels, and its scale and hardware are higher than those of Motel. The lobby is small, with a small rest area and a coffee shop serving breakfast.

Under the premise of highly socialized division of labor in American economy, such hotels are very successful. According to the statistics of the American Hotel Industry Association, there are 53,900 budget hotels in the United States, accounting for 70% of the hotel market share and 64% of the hotel revenue in the United States.

Economy hotels have many management features:

1. The municipal facilities are perfect and the degree of socialization is high. The professional maintenance of electric power and thermal power is supported by the society and does not need a huge engineering maintenance department;

2. Public security is good, and there is no need to set up a 24-hour security department;

3. Only breakfast is provided, which is directly provided by the supplier, and there is no need to set up a catering department;

4. The headquarters of the group belongs to a large hotel chain, which provides strong technical support, including human resources, marketing, engineering maintenance, quality inspection and industry consultation. , but also save some professional management personnel.

Reference: Baidu Encyclopedia _ Economy Hotel