Has the online travel industry returned to rationality?

After the continuous integration and adjustment of 20 15 and 20 16, the online travel industry gradually became calm. Compared with the phenomenon of "burning money" in the previous two years, the online travel industry as a whole has returned to rationality this year. Although Ctrip has taken the lead in the market after acquiring Qunar.com and E Long, it still has competitors to be reckoned with.

Before 20 15, online travel companies grew rapidly with the help of the internet. Later, Ctrip and the legendary company in the history of online travel in China went there. In 20 15, Ctrip successively acquired Qunar and eLong. At the end of March this year, Qunar.com delisted from Nasdaq. Yilong originally started with air tickets, but under the pressure of Ctrip, it turned to hotel business, and the combined three companies were collectively called Ctrip Department. Catway Eagle is the largest tourism platform in the world. Tuniu has been invested by Hainan Airlines and JD.COM, and Wanda and Tencent are also betting on Tongcheng. Ali is behind the flying pig, Baidu has also entered the market, BTA and international figures have appeared, and the online travel market will regain its vitality. The competition of several major capitals makes the future of online travel more uncertain.

The online travel industry has now entered the stage of deep cultivation, and then pushed personalized services, and the industry has entered a period of deep vertical integration. Online tourism relies heavily on upstream and downstream resources, which means that in order to provide better services and win the favor of consumers, online tourism enterprises need to strengthen the control of hotels, transportation and tourism resources, so that consumers can not only realize the previous tourism planning suggestions, but also obtain a series of value-added services to provide consumers with one-stop tourism services. Consumers can choose their own travel mode according to their own situation to meet people's individual needs. The competition of tourism platform resources is more intense, the service is more accurate, and differentiated competition is the core of the future.