Traditional Culture Encyclopedia - Hotel accommodation - About hotel banquet promotion and suggestions
About hotel banquet promotion and suggestions
1. The hotel’s grade, scale, operating characteristics, target customers, and core competitors should be segmented. For example, if you are a five-star hotel, don’t start a price war with ordinary hotels; the scale is relatively small. , don’t even think about holding a group wedding; 2. The purpose of publicity; is it to build long-term popularity (usually for a newly completed hotel), or is it to increase sales through promotion? Since you haven't said a lot of things, I really want to give you specific and detailed suggestions. I can only give you an example: If you want to use wedding banquets as a breakthrough and your target customers are mid- to low-end consumers, you can adopt a lottery where you treat and I pay. , for example, free wedding photography, free drinks, free banquets for 1 to several tables... If it is a new hotel, you can come to it, make an appointment one month in advance, and get a 9.5% discount, and make a reservation half a year in advance, and get a 20% discount... This way first Grab the resource of people who are planning to get married, and then use advance payment to relieve financial pressure and solve future customer arrangements... If you want to get more specific methods, add points, or be more detailed, or ask me to help You, O(∩_∩)O haha~
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