The latest development in xifeng liquor.

On July 26th, 20 13, xifeng liquor Xu Keqiang and others won the title of "netizens' favorite liquor industry leader". Although the liquor industry is undergoing the first deep adjustment, the ancient xifeng liquor is still warmly welcomed by the majority of netizens who are mainly born after 1980s and 1990s. Recently, it was learned from the organizing committee of "20 13 (4th) China High-level Dialogue on Food Safety and User Selection Activity" that Xu Keqiang, the general manager of Shaanxi xifeng liquor Group Co., Ltd. and other 10 outstanding entrepreneurs won the title of "user" after careful voting by many netizens.

Gao Bo, deputy general manager of Shaanxi xifeng liquor Group Co., Ltd. and general manager of marketing company, and his party visited Yan 'an market.

In midsummer June, Gao Bo, deputy general manager of Shaanxi xifeng liquor Group Co., Ltd. and general manager of marketing company, and Yan Hongbin, executive deputy general manager of marketing company, accompanied by Ping, manager of northern Shaanxi branch, inspected Yan 'an market in xifeng liquor.

On the 9th, General Manager Gao Bo and his party visited the county-level markets in Huangling and Fuxian successively to gain an in-depth understanding of the local market, have friendly exchanges and in-depth communication with local distributors, fully understand the market development in Yan 'an, xifeng liquor, give strategic guidance to the market and put forward specific requirements.

On June 5438+00, Mr. Gao and his party visited Yan 'an Baidexin Industry and Trade Co., Ltd. and Yan 'an Peace Trading Co., Ltd., discussed and analyzed the current market situation, and encouraged everyone to face the fierce market competition, actively solve market problems, give full play to their respective advantages, and make xifeng liquor stronger and bigger locally.

During the inspection, Mr. Gao and his party fully investigated Yan 'an farmhouse, cigarette hotel and other terminal markets, and also went deep into customer warehouses to understand the actual situation and listen to market feedback. After the inspection, Mr. Gao and his party held a market briefing in Yan 'an office. At the meeting, the business personnel made a detailed report to their customers. Subsequently, Mr. Gao Made made a concluding speech. He asked business personnel to cooperate closely with county-level dealers and do a good job in brand promotion, product promotion and market supply in a timely and effective manner according to the actual situation of enterprises. Encouraged by this, the employees of the branch indicated that they would make persistent efforts to fully accomplish the annual objectives and tasks.

20 10, 1 1, the second brand value selection and award ceremony of "Huazun Cup" was held in Beijing National Convention Center. The brand value of "xifeng liquor" of xifeng liquor Group Co., Ltd. broke through the 8 billion yuan mark and rose to 8.323 billion yuan in one fell swoop, ranking seventh in the list of liquor brands in China, ranking first among liquor brands in the north. Awarded as "Top Ten Representative Brands of China Liquor in the World" by the General Assembly, xifeng liquor Group Co., Ltd. was designated as one of the sponsors of China Liquor's application for national and world intangible cultural heritage.

The brand value evaluation activity of China liquor enterprises sponsored by China Liquor Circulation Association and China Brand Strategy Research Institute aims to show the brand style of enterprises, promote the exchange of brand building experience among enterprises and improve the global competitiveness of China liquor brands.

The famous comprehensive factor evaluation method is adopted in this brand value evaluation. By measuring six factors of brand strength and four factors of brand status, the brand value evaluation is more accurate.

At this meeting, it was also learned that xifeng liquor, with its long history and unrepeatable inheritance of brewing technology, was designated by the organizers as one of the sponsors of China Liquor's application for national and world intangible cultural heritage, and shouldered the heavy responsibility of protecting national culture in an all-round way. Source: China Quality News.

2011March 12, Guangdong jiuyuan wine industry held the "Dongguan jiuyuan wine industry opening ceremony and xifeng liquor tasting" in New Sun Industrial City, Tangxia Town, Dongguan City. The event was grand and orderly and achieved the expected results. It was a complete success and won the unanimous praise of all the participants.

The event was co-sponsored by Jiuyuan Liquor Dongguan Company and Huizhou Company, and co-organized by Shaanxi xifeng liquor Marketing Co., Ltd. and Shaanxi Red xifeng liquor Marketing Co., Ltd. The theme of this event was: to improve the good reputation of Jiuyuan Liquor and celebrate the grand opening of Jiuyuan Liquor in Dongguan; Further expand xifeng liquor's influence in Guangdong and open up a favorable situation for completing the task. After nearly 10 days of intense preparation, this activity was held on time on March 20th12, 2003 in Tangxia Store, Jiuyuan Liquor City, Tangxia Town, Dongguan.

The event was planned by Hu Qingfu, chairman of Jiuyuan Liquor Industry, and hosted by Miss Tang Guo, host of Huizhou Radio Station. The leaders and guests attending this activity mainly include: Mr. Liu Weiming, former executive vice governor of Guangdong Province; Lieutenant General Wen Song Hanzhong, former deputy commander of Guangzhou Military Region; Major General Deng Shaoming, former first deputy director of the Political Department of Guangzhou Military Region; Major General He Yaodong, former political commissar of the Joint Service Department of Guangzhou Military Region; Major General Zhang Bingsheng, former chief of Guangdong Armed Police Corps; Mr. Zhong, former general manager of Guangdong Group Hong Kong Company; And Mr. Xia Tiejian, former director of Guangzhou Enterprise Administration Bureau of Guangzhou Military Region. Zhang, former director of Shenzhen Enterprise Management Bureau of Guangzhou Military Region, secretary of Lincun Community Neighborhood Committee of Tangxia Town, Dongguan City, Huang Nanxiong, managing director of Guangdong New Sun Group, Yang Poster, marketing director of Shaanxi xifeng liquor Marketing Co., Ltd., Bai, deputy general manager of Shaanxi Red xifeng liquor Marketing Co., Ltd. and his party arrived at the event site in advance on March 1 1 2003. At the same time, xifeng liquor dealers and liquor trade colleagues from all over Guangdong Province. According to the statistics of Liang Zhikang, director of human resources department of Jiuyuan Liquor Industry, the number of guests who should attend this activity is 400, and the actual attendance is 42 1.

At the opening ceremony of Dongguan Jiuyuan Liquor Industry, which started on 1 1: 18, Mr. Hu Qingfu, the chairman of Jiuyuan Liquor Industry, first gave a welcome speech. Chairman Hu extended a warm welcome to all the guests present at the meeting, and expressed heartfelt thanks to Shaanxi xifeng liquor Marketing Co., Ltd. and Shaanxi Red xifeng liquor Marketing Co., Ltd. for their great help. Chairman Hu emphasized that "people-oriented, empathy and benefit sharing" is the purpose of Jiuyuan Liquor Industry, and "let employees realize their dreams of life, make society get great feedback and make partners fully benefit" is the sacred mission of Jiuyuan Liquor Industry. I hope that through the joint efforts of all staff, with the support and help of governments and leaders at all levels, with the strong support and guidance of xifeng liquor manufacturers and with the active cooperation of local distributors. President Hu's speech won warm applause from everyone.

Later, Major General Deng Zhengming, former first deputy director of the Political Department of Guangzhou Military Region, delivered a speech on behalf of all the guests. President Deng fully affirmed the achievements made by Jiuyuan Liquor Industry in the past few years, and placed ardent expectations on the future cooperation between Jiuyuan Liquor Industry and xifeng liquor. General Deng said, "Only Chu is talented, but he prospers in Sri Lanka". I hope that Mr. Hu Qingfu, a native of Hunan, will lead all the staff of Jiuyuan Liquor Industry to continue their efforts, win glory for Hunan people, make Jiuyuan Liquor Industry stronger and make greater contributions to the country. General Deng's speech was forceful, sincere and sincere, and the guests were deeply moved.

Subsequently, Mr. Yang Shengjie, Deputy General Manager of Shaanxi xifeng liquor Marketing Co., Ltd. delivered a speech. Vice President Yang positively affirmed the efforts and achievements made by Jiuyuan Liquor Industry in xifeng liquor, and highly praised Mr. Hu Qingfu, the chairman of Jiuyuan Liquor Industry, for his pioneering and innovative spirit. Vice President Yang proposed that the wine industry should further intensively cultivate the xifeng liquor market in 20 1 1 year to increase the market share and expand the popularity and reputation of xifeng liquor. Not only do you dare to do it, but also do it. Vice President Yang's speech has played a very good guiding role in the development of Jiuyuan Liquor Industry.

At the end of the opening ceremony, Mr. Huang Nanxiong, Managing Director of Guangdong New Sun Group, delivered a speech. Mr. Huang Shengsheng praised the rapid development of Jiuyuan liquor industry and the personality charm of its chairman, Mr. Hu Qingfu. Mr. Huang believes that Mr. Hu Qingfu is ambitious and straightforward. I believe that under the leadership of Mr. Hu, Jiuyuan Liquor Industry will definitely become the aircraft carrier of liquor industry. General manager Huang's speech was unanimously recognized by the guests present.

12: 18, Dongguan Jiuyuan Wine Industry Opening Ceremony Appreciation Reception and xifeng liquor Tasting will be held in the ballroom on the first floor of New Dongyang Hotel, a four-star hotel under New Sun Group.

With warm applause, Mr. Yang Poster, Marketing Director of Shaanxi xifeng liquor Marketing Co., Ltd., stepped onto the podium. In his enthusiastic speech, Yang Zong described xifeng liquor's profound cultural heritage and development process, and expounded xifeng liquor's unique flavor and unique marketing strategy. Yang Zong pointed out that xifeng liquor is one of the four famous traditional wines in China and a treasure of the Chinese nation. We should treat and carry forward xifeng liquor culture and further enhance the influence of xifeng liquor brand. At the same time, Yang Zong spoke highly of Jiuyuan Liquor's achievements in operating xifeng liquor brand in Guangdong, hoping that Jiuyuan Liquor must understand and implement the marketing strategy of Shaanxi xifeng liquor Marketing Mailbox Company, fully mobilize resources, actively explore the market, and be the leader in xifeng liquor marketing. Yang Zong's speech was full of passion and won the support of all the guests.

Hu Qingfu, chairman of Jiuyuan Liquor Industry, immediately raised his glass and announced the official start of xifeng liquor Tasting. In a warm atmosphere, President Hu and the guests raised their glasses one by one, and the activity reached its climax.

14: 00, with the wonderful singing, the thank-you reception and xifeng liquor tasting in Dongguan Jiuyuan Liquor Store came to an end with the admiration of the guests and achieved a complete success.

Marketing innovation, xifeng liquor brand integration breakthrough.

Five thousand years of Chinese cultural civilization, three thousand years of Xifeng aging. Xifeng liquor is an old-fashioned famous wine in China. 1952 The first national wine tasting and Maotai, Fenjiu and LU ZHOU LAO JIAO CO.,LTD Co., Ltd. were rated as the four famous wines in China. They are well-known trademarks in China, time-honored enterprises in China, typical representatives of China liquor, and one of the earliest national brands with intellectual property rights in China. Xifeng liquor won the title of China Famous Wine four times and the international gold medal nine times. With its unique brewing technology, unique style, excellent quality and distinctive brand, it enjoys a good reputation in China and is fragrant in five continents.

Xifeng liquor's technological innovation was praised by the liquor industry as "Xinxifeng achieved a revolutionary breakthrough in China liquor technology". Mr. Shen, one of the "five authorities" in China liquor industry, also felt deeply when talking about the technological innovation in xifeng liquor. He said that as xifeng liquor has a history of more than 3,000 years, it is not easy to break through the traditional craft.

Xifeng liquor has fully implemented the "1369 Project" in its development, that is, it has built three national core leading brands, promoted six personalized brands and sold nine regional strong brands. Independent operation and management of sub-brands have played an active role in brand building in xifeng liquor, and nearly 400 kinds of xifeng liquor products have been developed in hundreds of sub-brand series. But it has brought some inconvenience to consumers in the market. Some consumers need different xifeng liquor products, so they can't buy them at one time in the same place. The new xifeng liquor Mall came into being. By cooperating with many xifeng liquor sub-brand operators for online sales, many xifeng liquor products can be purchased at one time.

On May 22nd, 2065438+0/KLOC-0, Yu Deyu, chairman of Shaanxi xifeng liquor Co., Ltd. (hereinafter referred to as "xifeng liquor") said at the 4th China Liquor Oriental Forum that it would be listed before the end of 20 12. Yu Deyu said that the company's state-owned shares have been reduced by 44%, and the restructuring of listed shares is progressing smoothly. He also said that the former company will solve the problem of listed equity; The listing will be completed before the end of 20 12.