What does Shanghai Lean Group do?

Industrial investment, investment management, asset management, investment consulting, enterprise management consulting, business information consulting, financial consulting, marketing planning, computer graphic design, technical consulting, technical services, technology transfer, technology development, electronic products, daily necessities, Wujinjiaodian, auto parts sales, architectural decoration engineering.

Layout of Food Industry: Creating Sweet Happiness for Consumers

If you are a pursuer and lover of dessert, then you are walking on the streets of Shanghai, and "Royal Lotte" is definitely not to be ignored. The helmsman behind the scenes is Mr. Kong Xiangyou. At present, Royal Lotte has more than 100 stores in Shanghai. In 2065,438+08, Royal Lotte will open 500 stores nationwide. He plans to successfully list Royal Lotte in three years. The "Royal Lotte" brand originated in Hong Kong and was founded by Jingyi Group. For the purpose of pursuing royal top enjoyment and civilian price experience, we will create sweet happiness for consumers. After two years of preparation, the Royal Lotte Chain Store officially opened on 20 16.

In order to further develop the food industry and consolidate the competitive advantage of Lean Group in the food field, Kong Xiangyou has continuously extended its industrial chain. In May this year, Royal Lotte Food Factory was fully put into use, covering an area of 50 mu and a construction area of 50,000 square meters. It not only has bread, biscuits and cakes, but also innovatively introduces new elements of Japanese cuisine. Besides building Royal Lotte, Kong Xiangyou also invested in other foods. On April 20 16, Jingyi Group and Guangming Baking reached a strategic cooperation agreement. However, this "golden rice bowl" is not good. Kong Xiangyou has taken drastic measures to upgrade the factory buildings: demolition, maintenance and processing, and invested 30 million yuan to buy new equipment. On June 4th, the new food factory was officially unveiled with a brand-new look, covering an area of10.45 million square meters, resuming the production and processing of cakes and selling self-produced products. According to the cooperation agreement between the two parties, the baking products produced by Jingyi Group all meet the production and quality standards of Guangming Baking. The finished product will be distributed and sold with a distinctive logo.

"The cold chain technology of bright baking has always had great advantages. The distribution center of Royal Lotte is located in Jingyi Guangming Food Factory, and 40% of the dough is transported by Guangming cold chain and baked in the store. " In addition to raw materials, Kong Xiangyou also invited pastry chefs and French bakers from Taiwan Province, China and Hongkong to establish R&D bases, and set up a product R&D team of more than 50 people to check the quality and taste of products. With the blessing of these factors, Kong Xiangyou confidently set the sales target for this year at 2 billion yuan. He hopes that Royal Lotte and Bright Baking can be combined to give more inspiration and play to both sides. "Both companies focus on food and plan to open 50- 100 bright baking chains in Shanghai this year. They are all important members of the food industry under the Yiyi Group. "

Besides cakes, Kong Xiangyou is now working on the development of healthy drinks. He enthusiastically showed the newly developed herbal tea beverage "Lipinkang" of Lean Group. Tea industry is one of the current trends. Simple brewed tea is convenient and easy to get, healthier and more popular than carbonated drinks. "Lipinkang" lasted for two years, and was put on file, planned and operated in 20 15 years. 20 16 factory, mass production began this spring festival. Adhering to the tenet of "Herbal tea should be a natural healthy drink", Kong Xiangyou has invested heavily in developing100000 mu of farmland for large-scale planting, with cogongrass rhizome as the main component, so as to ensure that the source is safe and controllable. After continuous polishing and improvement, this herbal tea was very popular after it was put on the market, and the sales volume reached 10 thousand boxes a day in a short time. Mr. Kong Xiangyou said with confidence, "In the herbal tea market in recent years, Wang Laoji and Jiaduobao have been competing with each other, hoping that Lipinkang can break this market pattern."

Diversified development: automobile, finance and new energy "strive for beauty"

The automobile trade industry has always occupied an important position in Kong Xiangyou's mind. When I was a child, my family was ordinary, but I had a special liking for cars. I liked to feel the speed of flying by, and I had work experience in the garage. In the garage, he always gets up early and works late into the morning. He carefully studied every link of the garage and did everything himself. In order to realize the dream of loving a car, Kong Xiangyou opened the first automobile trading company in Wenzhou. He is keenly aware that many people are discouraged by the high car price, so through the contacts and resources accumulated in his early years, he made unremitting efforts and finally won the advantage of "price difference" and attracted a large number of customers. The annual sales volume ranks first in the whole Ryan area.

After coming to Shanghai, metropolises and big markets have given Kong Xiangyou automobile trade a broader exhibition space. So "Jingyi Luxury Car Club" was established, which is a comprehensive automobile brand sales company specializing in mid-to high-end brand cars, and now it has won the first place in the whole diversified automobile market. 20 1 1 By chance, Kong Xiangyou joined the Shanghai Federation of Financial Industries. Knowing that my career development can only fly higher if I keep learning, I went to the London School of Economics and Political Science to study business management, which laid a solid professional foundation for entering the financial industry in the future. Kong Xiangyou's entry into the financial industry was not a whim. After careful analysis and research, he sought advice from many well-known experts and scholars and studied in the United States. Shanghai Jingyi Asset Management Co., Ltd. was established on 20 1 1, and its value added more than doubled after one year. 20 14, People Asset Management Co., Ltd. was established. The establishment of Ren marks the official arrival of Lean Group.

In 20 15, Kong Xiangyou started a new business journey again. One person he respects very much is Zheshang, also from Wenzhou, and Nan Cunhui, chairman of Zheng Tai Group. Both of them have one thing, and they are marching into a clean and green industry-photovoltaic industry. Acquisition of Wuyishan Xintai Photoelectricity, a high-tech enterprise, and establishment of Fujian Jingyi Xintai Photoelectricity Co., Ltd. After putting into production, with the help of professional scientific and technological personnel, advanced management system, special equipment and national order sales, this year has reached 4 billion yuan.

Today, Lean Group is developing vigorously in six fields: high technology, automobile trade, hotel catering, food manufacturing, culture and entertainment, and financial investment. Crossing all industries and maintaining the passion in the early stage of starting a business is something he will insist on all his life. "Entrepreneurs are not smarter than anyone, but harder than anyone." Kong Xiangyou naturally hopes that Lean Group will become stronger and stronger. But he prefers one stage at a time to a long-term grand goal. It is planned to complete the listing of three listed companies within three years, including the main board, GEM and Australia. The listing of the company will also bring more leap-forward development.

Although he has invested in many enterprises, Kong Xiangyou is also cautious about industries he doesn't know much about. Many industries under the Lean Group are investment decisions made after careful consideration, many field visits by the research group of the Board of Directors of the Group and unanimous approval by all members of the Board of Directors.

A Tale of Two Cities: Happy initial heart, full of positive energy in life.

So far, Kong Xiangyou thinks that Wenzhou and Shanghai are the two most important cities in his life. Looking back on the situation when I first came to Shanghai, I didn't adapt to the eating habits, social circle and urban atmosphere. Now, he is very attached to Shanghai. Even if he has a meeting in a nearby city until late at night, he will drive back to Shanghai to have a rest. Comparing the differences between Wenzhou and Shanghai, and even between Wenzhou businessmen and Shanghai businessmen, Kong Xiangyou believes that Wenzhou businessmen have natural market genes in their blood, and they dare to take risks and are not afraid of hardship and fatigue; Shanghai businessmen are good at commercial warfare, have a strong sense of contract and have a vision. As a Wenzhou businessman who has been in Shanghai for a long time, Kong Xiangyou has the integration of the two places, firm eyes and a very kind smile, which is both hard-working of Wenzhou businessmen and cautious of Shanghai businessmen. Gentle and down-to-earth personality has a wonderful chemical reaction with investors' necessary shrewdness and love for challenges. As a Wenzhou native, his own resources are gradually combined with the advantages of Shanghai, an international metropolis.

People who love food are also full of positive energy for life. Up to now, Kong Xiangyou still has a happy heart and an atmospheric personality. People around him commented that he was down-to-earth, dedicated to employees and helping his brothers. He not only gave 0.5% shares to each manager of Royal Lotte, but also reserved 20% of the original shares of the company for employees after listing in the future.

In the interview, Kong Xiangyou mentioned the TV series Wenzhou Family, which he thought was very real. In his eyes, every character in the play is like a microcosm of Wenzhou businessmen, and every plot in the play reflects the hardships of Wenzhou businessmen. Everyone is Zhou Wanshun. However, he is very calm and rarely bothered by pressure. "I am used to waking up in the morning and thinking about the problems that need to be solved. You can basically sleep with a pillow at night. " On days when he doesn't have to work overtime and stay up late, he will go to bed early and get up early, and stick to a healthy and regular schedule.

Kong Xiangyou, with such a gentle temperament, can still see his challenging side in the industrial layout of the group. In private, he is a warm man who cares for his family, while in the shopping mall, he is a king. The food chain should seize the original cake brand highland, herbal tea and drinks should be combined with each other, and it is even more powerful in the fields of real estate, automobile and finance.

Looking back on his entrepreneurial experience, Kong Xiangyou has three feelings of gratitude. He said: "First, we should be grateful to our parents. All virtues are first of all filial piety and gratitude to parents for their upbringing; Second, we should be grateful to the party and the country. Reform and opening up have brought us development opportunities, and it is precisely under the wise leadership of the party that we have achieved such prosperous results today; Our enterprises must also repay the society; Third, we should be grateful to our employees. The development of enterprises can not be separated from the efforts and dedication of employees, and a trickle flows into a river; Enterprises must treat employees as their own family members and let employees truly become the masters of the enterprise! "

"But gold always shines." This sentence has always been Kong Xiangyou's motto. For Kong Xiangyou, ideals and responsibilities are the key words for growth and success. In today's fierce competition in various industries, he has been working hard on his own runway and always believes that heaven rewards diligence. For all the lean people who choose Lean Group, Kong Xiangyou vowed to develop * * * progress with them. "I will convince all those who escape that it is right to choose to escape. Sometimes I ride the wind and waves, raise my muddy sails and sail in the deep sea. Lean will surely usher in a more brilliant tomorrow! "