What are the main reasons for introducing a wide-area CIS strategy?

CIS is the abbreviation of "Corporate I-dentity System". It sprouted in Europe and the United States in the 1950s, marked by the introduction of CIS by IBM in the United States in 1956. Further development occurred in the 1960s, and the Coca-Cola Company introduced CIS in the 1970s, innovating Coca-Cola logos around the world. Since then, the CIS craze has been launched around the world. It is an organization's use of identification systems such as concept identification, behavioral activities, and visual design to integrate the organization's business strategy and cultural spirit into the overall image of the organization, and unify the organization's image logo through various communication channels to expand the organization's social influence. , a strategic activity that promotes public recognition.

CIS includes three aspects in practice: concept identification system (MIS), behavior identification system (BIS) and visual identification system (VIS). The introduction of CIS strategy is of great significance to budget hotels.