The Role of Marketing in Intercontinental Hotels

Occupy the market to increase sales, improve hotel brand awareness and establish communication channels with guests.

1. Occupy the market and increase sales: Intercontinental hotel products attract consumers to buy by means of group purchase and promotion, so as to expand sales and increase market share.

2. Improve the brand awareness of the hotel: Through marketing activities, we can increase the exposure of the intercontinental hotel brand, let more people know about the brand, and thus improve the brand awareness.

3. Establish communication channels with customers: As a communication channel with customers, marketing activities can convey brand image, receive customers' feedback on products and services, and promote the continuous upgrading and transformation of products.