What are the characteristics, advantages and disadvantages of the organizational structure of intercontinental hotels?

The organization chart of IHG has the following characteristics:

1. Centralization: InterContinental Hotels Group is a global hotel management group, but most hotels are operated through franchising or management contracts. Therefore, the organization chart of IHG shows the characteristics of centralization, that is, mastering the core brand and operation mode, and leaving the specific operation work to the participating hotels in various places.

2. Specialization: InterContinental Hotels Group presents the characteristics of specialization in the organizational chart, that is, it is divided according to different business units such as catering, guest room and marketing, and is equipped with professional managers and management teams to ensure the efficient operation of each business unit.

3. Flattening: InterContinental Hotels Group has the characteristics of flattening in the organizational chart, that is, few management levels, smooth communication channels and fast decision-making, and can quickly respond to market changes and customer needs.

The advantages of the IHG organization chart include:

1. Centralized management: By mastering the core brand and operation mode, IHG can better control the brand image and product quality, which is conducive to overall management and resource allocation on a global scale.

2. Specialized division of labor: InterContinental Hotels Group is divided according to different business units and equipped with professional managers and management teams, which can improve management efficiency and operation level.

3. Flat organization: InterContinental Hotels Group's organizational chart has few management levels and smooth communication channels, which can quickly respond to market changes and customer needs and improve the competitiveness of enterprises.

Disadvantages include:

1. Centralized management easily leads to insufficient localization: As InterContinental Hotels Group is a global hotel management group, its management decisions and resource allocation are mainly concentrated at the group level, which easily leads to insufficient localization and cannot fully understand and meet the needs of the local market.

2. Specialized division of labor leads to difficulties in cross-departmental cooperation: As InterContinental Hotels Group is divided according to different business units, it is easy to create barriers between departments, and it is difficult to cooperate and form a joint force to promote overall development.