Shortcomings of Home Inn

Disadvantages are as follows: (1) Narrow brand positioning, similar products and low degree of differentiation. (2) The supervision system of standardization work is not perfect. (3) Lack of talents.

Home Inn's product functions mainly highlight simple business functions such as accommodation environment and breakfast, and generally require being close to the business center and convenient transportation in site selection. However, this makes the products between Home Inns and other major economic hotel chain brands similar, and the degree of differentiation is not enough. Everyone is basically grabbing the same market and ignoring the market segments.

Home Inn's standardization work system is imperfect, supervision is imperfect, staff's labor efficiency is low, and service quality is unstable. At present, guests' requirements for budget hotels are to have corresponding norms, basic service quality and professional level. The standardization of budget hotels is an urgent problem to be solved.

The shortage of talents will be the bottleneck restricting the development of future home-like economy hotel chains. The rapid increase in the number of domestic budget hotels has increased the demand for talents. Economy hotels need more than one person, which sets a high standard for employees' ability. Excessive expansion and lack of professionals will often lead to management difficulties, decline in service quality and even affect brand image.

Home Inn

Home Inn is one of the three brands of Home Inn Group. Home Inn has nearly 2,000 hotels in 300 cities across the country. Home Inn has won the China Golden Pillow Award "Best Economy Hotel Chain Brand in China" for many years. In 20 14, Home Inns was selected as one of the top brands in China 100 with a brand value of US$ 420 million.

Home Inn Group owns four brands: Home Inn, He Yi Hotel, Motel Hotel and Four Seasons Hotel. By the end of the first quarter of 20 14, it had 2,300 hotel chains in 300 cities across the country. In Fortune magazine's list of the world's most growing 100 companies in 20 12, Home Inns entered the top ten and ranked ninth with its good performance.

Refer to the above? Baidu encyclopedia-home inn