How is the business of the tobacco and liquor store now?

1. The operating quality of tobacco and alcohol specialty stores should be determined according to the market situation and industry situation, and the specific situation should be analyzed in detail. Dealer selection and cooperation At present, there are many shops selling all kinds of tobacco and alcohol specialty stores and cigarettes in the market, with uneven grades, scales, varieties and operating capabilities, among which there are many people who specialize in dealing in counterfeit and shoddy tobacco and alcohol. Therefore, the choice of dealers is also very important for opening a cigarette hotel.

2. In general, according to the location, scale, category structure, service level and other factors of tobacco and liquor stores, we can refer to the choice of terminal dealers by dividing the types of tobacco and liquor stores. Usually, we should choose some tobacco and alcohol shops with good location, certain scale and influence to promote our products, because these shops generally belong to dealers with certain brand awareness and network advantages.

3. In view of the target market, in addition to choosing dealers with good reputation and strong strength, it is more important to unite these large number of tobacco hotels, cooperate with each other and jointly promote the market. Choose a certain number of tobacco and alcohol shops to provide shop tricks named after this brand, but we must unify the brand image of tobacco and alcohol shops, that is, unified decoration style, unified store logo, unified commodity price, unified delivery service, unified training management and unified promotion.

4. Actively encourage dealers to promote the brand through gravity and allow them to distribute other similar brands, but they must provide dealers with reasonable profit margins and timely promotion support. If manufacturers want to cooperate with dealers to explore this market field, they should set up a special "tobacco and alcohol store marketing" team, whose usual duty is to assist dealers to develop target customers, guide the display and maintain the market.

5. Focus on the promotion of tobacco and liquor stores, because the initiative and professionalism of the owners of tobacco and liquor stores are generally poor. It is difficult to promote the market only by these dealers, and manufacturers need to constantly promote and vividly display them. Make full use of the advantages of the store directly facing consumers, put in DM sheets, X units, posters and cloth sheets to launch a publicity campaign, and at the same time carry out some targeted promotional activities.

6. Assist dealers to improve the collection and collation of customer information. The key point of tobacco hotel management is that tobacco hotels are different from supermarkets, hotels and retail stores. They have established a mature consumption environment, because most of these terminals have formed a strong consumption atmosphere and can adapt to the buying and consumption habits of the public. Consumption in tobacco and liquor stores is not the mainstream consumption form, so it is necessary to guide consumers and target groups reasonably and effectively.