Why is Simmons mattress called top grade?

The last article talked about Simmons, from A to N, and then we continued the rest of O to Z.

OEM OEM

Simmons worked as an OEM when he first came to China. At that time, there were many hotel projects and OEM was also in Suzhou. But now Simmons mattress has set up a factory in Changshu, making it by itself, not in the foundry. In fact, the reason is not the high cost of foundry, nor the poor quality of foundry, but other reasons. It didn't take long for things to pass. When I tell a similar example, what I can understand will be understood immediately, and what I can't understand will be an anecdote.

In March, 2008, the factory of ASUS (the computer manufacturer) in Suzhou New District suddenly changed its name and became Helian Yongshuo, specializing in OEM, separated from the ASUS brand, and ASUS did not participate in OEM business. Asus is lucky, why did it suddenly change its name? It turns out that ASUS has a big customer named Apple, which is Steve Jobs' apple.

Apple handed over part of its notebook business to ASUS for OEM, and then everyone found that ASUS's notebook technology was advancing by leaps and bounds! Eee PC, together with Lamborghini (the one who makes sports cars), is gradually occupying Apple's market share. When Apple thinks something is wrong, the order is more inclined to Foxconn. Asus pondered: Laozi's OEM and Laozi's brand should be separated, otherwise who would dare to OEM such a moth in the future? Have the same effect.

Publicity terminology

It's useless to put slogan at the beginning of s, because it's messy and I don't know what slogan he is. China official website said: Not all spring mattresses are called Simmons. But they have a better saying: let time sleep first and let dreams follow. I don't know why, only a few people have heard of this game.

On the contrary, Simmons' slogan is very powerful: dreams are in the elite. My level is relatively low, I can only understand it, which probably means "the elite of dreams", but my translation is not good.

As for official website, the low is endless. Look at the picture by yourself, and the translation is probably like this: Good morning, after waking up, have a good sleep and refresh yourself. It's just vernacular. I admire it anyway. I feel that the style of Laomei is completely different from our country.

Quantity comes last, quality comes first. Work slowly, quality comes first.

In general, Simmons Suzhou factory workers are five days and eight hours (do you envy them? ), rest every two hours 15 minutes, higher than other 699 factories. He did this in order to do many processes that other brands don't have. Each worker is responsible for one process, and each process is extremely rigorous. For example, a small chestnut: Many mattress factories do not have a process called wrapping when processing fabrics, and Simmons has this process. This is to make the edge fuller when the finished product is finished, and the mattress can be horizontal and vertical when it is finally fixed.

Compared with most mattress factories, Simmons has many processes similar to this detail. For example, for making springs, the mechanical parts of the spring head need to be re-inspected, and the density standards of spring nonwoven fabric and sandwich nonwoven fabric are harsh levels. So relatively speaking, it takes him longer to make a mattress than normal, but the quality is guaranteed.

restructure

Then it said, Simmons went bankrupt for a year in 2008, but it was obvious in 2009: Shu Da came over and said, Come on, let's work with Lao Tzu! The silk ripple across the street is too strong for us to do together! After 20 10, the two brands became a company, and the equity was in the hands of this company: AOT Sleeping Super Holdings. You see, Americans are also 6, and there is a super in the company name, which looks awesome. Now, the situation of 3S is that Shu Da Simmons is playing against Silly Lotus.

In fact, I personally think that Simmons' products and sales have no problem, that is, capital is messing around, accounting and the like. I will honestly sell mattresses and live happily, and will not be reduced to bankruptcy for 7 times and reorganization for 7 times. However, companies that can work so hard are also powerful.

Simmons = mattress Simmons = mattress

This matter has to start from Shanghai. 1933, Shanghai was known as "the largest city in the Far East". The Bund you see now is almost the Bund at that time. Feel it, your hometown is probably not so awesome. At that time, the west wind was booming, and Simmons became synonymous with being tall.

For example, Zhou Xuan, who sings at night in Shanghai, and Dai Li, the Gestapo of China, are all clients of Simmons. Dai Li also brought Simmons' bedding back to his hometown in Zhejiang. (Remember Cixi in 1903? At that time, Simmons' mattress was used in high-end hotels such as Pujiang Hotel (I didn't see the record of what the Peace Hotel used). Shanghai playwright Hong Shen wrote "thick carpet, soft bed" in his hotel.

Simmons, a chicken thief, found that there was no general term for mattress in China, so he changed the original "Simmons mattress" to "Simmons mattress" and omitted the word "mattress" behind it! "After a long time, as long as it is a big mattress, it is called Simmons.

Titanic

As the best cruise ship of the year, Titanic is not bad! As long as the effect is good, money is not a problem, so they used Simmons. 19 12 years independent pocket springs are manufactured by hand, with extremely high cost and limited production capacity. 1903, Cixi got a Simmons and put it on the train, forcing the Titanic, which was out of the list, to fall behind. Alas, it sank.

Fun or follow-up: there is a luxury mattress in Britain called VIspring (in fact, it is quite miserable, and all the pictures are from Taobao Shanzhai), which was founded in 190 1, and now it is claimed to be the first to make independent pocket springs (Simmons 1900 has already made independent pocket springs), and it also claims that it is a supplier of Titanic: the ship has sunk. As for who is bragging ... I know nothing about it!

Unqualified defective products

There are rumors in the Jianghu that Simmons is inferior, and the price is almost less than half of the genuine one. I'm telling you, it doesn't exist if you think too much. All the defects of Simmons were directly destroyed and there was no outflow at all. Just like an awesome bakery will destroy all the bread on the same day. I want to buy defective products myself, but he won't sell them: we will never allow any defective products to enter the market.

The next best thing is to ask if there is an internal price for wood: our factory is responsible for production, the company will order, and I will do it. If you want to buy it yourself, you can go to the sixth space for a discount, and the production and sales ends are separated. I always think this little devil is teasing me.

Vent

(Simmons, USA) Black label has no pores. )

When you buy a mattress in Taobao, you will find that some sellers will specially make a content about air holes, which looks very breathable. There is also a cottage mattress that says that sleeping without air holes will be hot. I don't know where you got the courage. It is estimated that they are all knockoffs, and I have never seen how top mattresses handle ventilation. What is even more ridiculous is that they will even question the ventilation system of Silian and Simmons, saying that it will be hot after sleeping: this is nonsense, and you can't use it after buying a mattress!

Regarding ventilation, this is the barrel theory. Any bad material will lead to air tightness. You will feel that sleeping on the foam outside the refrigerator is hot, but it is uncomfortable, especially in summer. However, when the materials of each layer are carefully selected, air holes are not necessary: a mattress has six sides, and moisture and heat can be emitted. Why do you need those holes? However, when some materials are not very breathable (such as artificial latex and inferior cotton felt), air holes are still useful.

Healthy fabric

When people buy mattresses, there will be all kinds of metaphysics, and the biggest metaphysics should be fabrics. The better fabric supplier in the world is Belgian Bekaerte Li Si, and Bekaert changed its name to Bekaerte Li Si after accepting Desiree. About 95% of this fabric in the market is fake. How to fake it with naked eyes? Today, I will talk about the relationship between Simmons and this supplier.

The R&D team of Bekaert fabrics has various technologies, such as probiotic technology (Silian Sealy used more), silver ion technology (Slim Prynne used more) and fragrance technology (I used it before, and users said that the fighting effect was too happy after using it), but Simmons rarely claimed what kind of fabric he used. Why is this?

Take probiotic fabrics as an example. What is it? This is a finishing technology, and probiotic capsules can be added to any mattress fabric. What's the use of adding specifics? The reproduction of mites produces a lot of secretions, which is the main source of allergies. Probiotics can consume mite secretions that cause allergies and reduce human allergies. The experiment shows that the mattress with probiotic function can effectively reduce 89.3% house dust mite allergy. (Information from official documents of Bekaert)

Let alone 95% fakes on the market. Tell me about my understanding and views on genuine probiotic fabrics: Is it useful? Useful! How useful is it? I don't know how useful it is! It is estimated that Simmons understands it the same way, so his selection criteria for fabrics are: healthy fabrics. Bekaert also gave Simmons silver ion fabrics and probiotic fabrics, but he rarely publicized the functions of these fabrics to users. Just like your mother, she did a lot of things for you silently, but said little.

X, by the way, there is no corresponding word here!

This may be my prejudice. If people who know about mattresses visit Simmons' factory, they will probably choose Simmons' mattress. Including my own mattress, I probably know the cost of each mattress. If I had to choose a mattress among many brands, I would also buy Simmons. Not only his products, but also his atmosphere: peace, no pursuit of output and Excellence, I spend a lot of money, but I must buy guaranteed genuine products. Buddhist factory.

But it doesn't feel special to go to the store to see the finished product and the explanation from the store. Maybe I went to the wrong store? Either they wear too much silk and love to ignore it. .....

Output has increased.

Before 20 17 1 1 month, the starting price of Simmons' entry-level mattress is about 17000 (! ! ! ), has long been a "love buy buy to buy, anyway, I don't have to worry about material things for local tyrants". It's been like this for almost a hundred years. Anyway, the earliest price I can find is version 1925, and the retail price of Simmons mattress is set at $39.50. In contrast, at that time, other brands of mattresses were around 9- 16 dollars, which was 3-4 times more expensive.

However, I am still very successful. Simmons looked around for two years and found that all his friends around him were doing well. Ha ha ha, Simmons frowned and found that things were not simple. So at the end of 20 17, Simmons released 28 new products, mainly putting the entry-level price at around 10,000 yuan, directly making anal stiffness in Shu Da, and giving other mattresses from all over the world to anus by the way. The result is an increase in production that can be seen by the naked eye.

Now it's the turn of other families to frown and find that things are not simple: I could have boasted to my customers, "Look, my Simmons only costs 20 thousand yuan", but now I want to develop new postures.

Solomon Gilbert Simmons

Finally, personally, the bearded old man you saw should look like he is old, or like Simmons used to make a publicity photo. In fact, he is quite handsome. He is an American black-hearted businessman, manufacturer, philanthropist and innovator. He has made many stupid decisions ($39.50 mattress), but he will prove to be very profitable (see, black-hearted businessman).

1923 (! People who pick up the goods from the warehouse within 24 hours after placing an order with an iron fist policy (I can only guarantee that the normal size can be delivered within 3 days at the earliest). In short, in the mattress industry, this fellow has created an era.

I finally finished writing, and I felt very small after writing. 3S is like three mountains, with no top in sight. Take its essence, such as careful selection of raw materials, and never compromise on quality; Get rid of its dross, for example, if it is not as expensive as him, we can better develop our own brand. But as my own slogan says: Walk with those who persist in their dreams, and let today surpass yesterday!

This answer comes from the careful care of the user's Star Seal mattress, more decoration strategies, and home experience. Welcome to visit the Good Care APP.