What are the new hotel products?

This product has never appeared in the market. It is a new product launched to meet customers' needs and open up new markets, such as property-based hotels and newly-built local high-end hotels. Brand-new hotel products have long development cycle, high investment and high risk.

(b) replacement of new products

Substitution of new products refers to products produced after major reforms of existing products. For example, in the past summer, hotel rooms were changed from ordinary split air conditioners to central air conditioners; Restaurants have developed from simple catering products to catering and entertainment products.

(3) improve new products

Improving the new product is not a big change to the original product, but only a partial change, such as increasing the free extra bed service for children or extending the service hours of restaurants. Introducing and improving new products is an important means for hotels to attract customers, maintain and expand the market.

(4) Imitate new products

Imitation of new products refers to the products that already exist in the market, and are operated by hotels after imitation. Imitation is an important competitive strategy. Because brand-new products are expensive and risky, many hotels are often not the first to bear the brunt, but wait and see. When a hotel product is popular in the market, other hotels will quickly copy it and push it to the market.

Extended data

What the hotel industry should think about now is how to create diversified product models and matrix product combinations on a standardized scale, and accept consumers' expectations for hotel product consumption upgrading through diversification.

For example, whether more IP theme designs can be introduced into hotel rooms, and whether the lobby space of the hotel can be integrated into the interactive experience of cutting-edge technology, so that guests can feel different new experiences in different scenarios during the whole stay in the hotel, rather than simply satisfying the problem of eating and sleeping.

Baidu encyclopedia-new hotel products