Traditional Culture Encyclopedia - Hotel accommodation - Exhibition Economics and Management Employment Directions and Prospects

Exhibition Economics and Management Employment Directions and Prospects

School major:

Basic academic system: four years | Enrollment target: | Educational background: technical secondary school | Major code: 120903

Cultivation objectives

Cultivation Objectives

Training objectives: The training of this major is to adapt to the needs of the healthy development of the exhibition industry, possess the basic theory and professional knowledge of exhibition organization and planning, and possess humanistic qualities, broad vision, innovative consciousness, advanced concepts and Social responsibility, master the basic abilities of planning, design, operation, management, and evaluation of the exhibition industry, and be able to work in exhibition companies, conference companies, exhibition venues, exhibition service companies, exhibitors, festival etiquette companies, event planning and organization companies, and exhibition logistics companies , advertising companies, travel agencies, hotels, government departments and industry associations are applied talents engaged in exhibition-related planning and design, marketing and public relations, operations management, budget evaluation and other work.

Cultivation requirements: Students in this major mainly learn basic theories and basic knowledge in exhibition planning, organization and operation management, receive basic training in exhibition management knowledge and skills, and master the basics of domestic and foreign exhibition organization and planning practices. ability.

Graduates should acquire the following knowledge and abilities:

1. Master the basic theories and basic knowledge of exhibition economics and management;

2. Master the basic theories and method tools of management, economics and other disciplines;

3. Have the basic ability to organize and plan domestic and foreign exhibitions;

4. Be familiar with national guidelines, policies and regulations on exhibition economy and management;

5. Understand the development dynamics and industry needs of the exhibition economy and modern service industry;

6. Have certain scientific research and practical work capabilities, and have certain innovative thinking abilities;

7. Have high foreign language proficiency and good international communication skills.

Main disciplines: Business Administration, Design.

Core courses: Introduction to exhibitions, exhibition management, exhibition marketing, exhibition project planning and management, festival activity planning and management, exhibition space and design, exhibition venue operation and management, exhibition financial management, exhibition information Management, modern service industry management, exhibition business English, etc.

Main practical teaching links: practical training in planning large-scale exhibitions and festivals, service and management internships in exhibition job functions, etc.

Main professional experiments: exhibition management information software experiment, exhibition service management comprehensive experiment.

Length of study: four years.

Degree awarded: Bachelor of Management.

Professional ability requirements

Main content of professional teaching

《 "Convention and Exhibition Copywriting", "Convention and Exhibition Venue and Destination Management", "Convention and Exhibition Service and Reception", "Convention and Exhibition Planning and Organization", "Convention and Exhibition Marketing and Customer Relationship", "Convention and Exhibition Marketing and Customer Relationship", "Expo Organization and Management", "Organization and Management of Large-scale Events", "Conference Demands and Planning", "Convention and Exhibition Communication" Some colleges and universities train students in the following professional directions: International Convention and Exhibition.

Professional (skills) direction

Exhibition enterprises: exhibition planning, exhibition design, exhibition marketing, exhibition project management, exhibition organization , exhibition services, exhibition reception.

Examples of vocational qualification certificates

Examples of continuing study majors

Employment direction

Employment Direction

Employment prospects for exhibition economics and management majors:

The exhibition industry is an emerging industry. Most of the practitioners have become monks halfway, and few have formal academic backgrounds: I used to do graphic design Now they are engaged in exhibition space design; those who used to be in business management were engaged in exhibition management... Although these practitioners have certain practical experience, after all, they have a weak professional foundation and weak professionalism, and they do not know enough about the operation mode of international exhibitions.

The shortage of talents will inevitably bring higher returns. According to a private reveal from an auto show operator, the annual salary of some auto show and housing show management talents has reached 600,000 yuan, and the average salary is around 150,000 yuan. The domestic market situation is that if a convention and exhibition project manager plans and completes a large exhibition, the income can range from tens of thousands of yuan to hundreds of thousands or even more. Overseas, the situation is even more impressive. A top exhibition company only needs to complete a large exhibition in one year. Two or three exhibition projects are enough to live a prosperous life for five years. Even for an ordinary exhibition management employee, the salary is not low. The starting salary for undergraduates is around 2,500 yuan, and after accumulating several years of work experience, it can reach 5,000 to 6,000 yuan.

The exhibition economics and management major belongs to the corporate management category in the management category among professional disciplines. Among them, there are 16 majors in the corporate management category. The exhibition economics and management major is in the corporate management category. ***Ranked 13th among management majors and 42nd among the entire management category. According to a 2013 survey, the average salary of 136,436 exhibition economics and management graduates was 3,688 yuan, including 1,000 yuan for more than 10 years, 3,182 yuan for 0-2 years, 3,905 yuan for fresh graduates, and 3,905 yuan for 3-5 years. 4330 yuan, the salary for 6-7 years is 5807 yuan, and the salary for 8-10 years is 7927 yuan. Cities with better employment prospects include: Shenzhen, Shanghai, Beijing, Chongqing, Guangzhou, Wuhan, Hangzhou, Dongguan, Wenzhou, and Nanjing.

Employment direction for exhibition economics and management majors:

After graduation, students can engage in the formulation of exhibition policies and regulations and exhibition industry management in government exhibition management departments and industry associations; in exhibition enterprises; Exhibition planning, exhibition design, exhibition marketing and exhibition project management, etc.; engaged in exhibition-related service work in hotels, logistics companies, and business service companies; engaged in overseas exhibition organization and service work at the Council for the Promotion of International Trade and foreign-related service agencies; engaged in exhibition design in large enterprises , exhibition management and other aspects of work. The employment rate of students six months after graduation reaches 96.9.

1. Government agencies, exhibition industry associations and professional exhibition organizations, engaged in exhibition research, industry planning, research and management;

2. Exhibition companies and exhibition service companies, engaged in exhibition research Planning, public relations, design, production, on-site operation and management;

3. Exhibition venues, hotels and various cultural museums, engaged in exhibition planning, conference and event management, on-site operation and management;

4. Destination management companies, travel companies or travel agencies, engaged in large-scale event planning and management, and exhibition work;

5. Exhibitor companies, engaged in corporate exhibition planning, exhibition design, and advertising promotion;

6. Convention and exhibition education, scientific research, consulting and publishing institutions, engaged in research, teaching organization, coaching and research work;

7. Especially suitable for the operation of international large-scale exhibition projects.

Corresponding occupations (positions)

Corresponding occupations (positions) Other information:

After graduation, students majoring in exhibition economics and management can work in tourism administration departments, Tourism economic management and business management of travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning agencies, theme parks; or independent entrepreneurship in the tourism and leisure industry. Employment prospects for exhibition economics and management majors The exhibition industry is an emerging industry. Most of its practitioners have become monks halfway, and few have formal academic backgrounds: Those who used to do graphic design are now engaged in exhibition space design; those who used to be business managers are engaged in Exhibition management... Although these practitioners have certain practical experience, after all, they have a weak professional foundation and weak professionalism, and they do not have enough understanding of the operation mode of international exhibitions.

The modern exhibition industry is an industry that involves a wide range of areas, has strong policy implications, and a high degree of specialization. It has a particularly large demand for professional talents and comprehensive talents. If the vast majority of managers in an exhibition company do not have enough professional knowledge, it will inevitably cause the exhibition company to fail. The qualifications are poor and the exhibition level is generally not high. What major courses should be studied in the exhibition economics and management major: Management, Introduction to Tourism, Tourism Economics, Management Information Systems, International Trade, International Exhibition Management, Large-scale Event Organization and Management, Exhibition Marketing, Exhibition Planning and Management, Exhibition Classics Case analysis, international conference planning and management, venue management and services, logistics management, international public relations, strategic management, advertising, etc.