Classic catering management concept

Classic catering management concept, for more details, please see below, and I will give you a detailed answer.

With the rapid development of catering industry, it is obviously impossible to attract consumers only by the taste of dishes. The more developed the catering industry, the more picky the diners are. Whether it is open or not is none of their business, but depends on market competition. In order to meet the changing needs of diners, the patterns of food are constantly being renovated, and the forms of restaurant design are also varied. Consumers need the theme and characteristics of restaurant design. Theme restaurant is an innovation for merchants to find another way to get the eyes and mouths of diners in the fierce competition. Shenzhen, Beijing, Guangzhou, Shanghai and other cities have also quietly appeared some distinctive theme restaurant designs. Theme restaurants, with their new catering concepts of fashion, individuality and culture, and unique decoration, have conquered consumers with increasingly sharp tastes.

Reasons for the popularity of theme restaurants

Theme restaurants, as the name implies, are restaurants with themes. Compared with ordinary restaurants, theme restaurants often aim at specific consumer groups, not only providing food, but also providing services with a special culture as the theme. Restaurants can be arranged around this theme in the environment, and even dishes can be matched with it to create a special atmosphere, so that customers can find a new feeling of eating in a certain situational experience. Generally speaking, the closer a restaurant is to customers' hearts, the greater the chances of success. The emergence of theme restaurants caters to customers' ever-changing catering consumption needs, and it has touched many people with customized, personalized and characteristic products and services. God? Under the influence of its great charm, customers surrendered and enjoyed themselves.

The design of Wolf Restaurant in Shenzhen features wolves. As soon as you enter the door, it's like walking into a wolf's den. When all the customers came in for dinner, the waiter asked? How many wolves? All the names of dishes are related to the characteristics and hobbies of wolves, even toothpicks? Mace? ; There is a GPC restaurant with the theme of F 1 in Shanghai. Is there one in Hangzhou? Teresa Teng theme restaurant? The store is full of commemorative items and vivid photos such as cheongsam and shoes that Teresa Teng wore before his death; In the educated youth restaurant on Guangyuan Road in Guangzhou, the rural decoration of the educated youth era made diners relive the old days. The waiters were all dressed in military uniforms, and the private rooms were named after a village, which made people suddenly fall into the educated youth era of going to the countryside. Judging from the endless stream of people in the restaurant, we know that theme restaurants are very popular in the market.

Regional differentiation is the reason why theme restaurants are popular.

? Eat? It has been the biggest theme of life since ancient times. After people have gone through the stage from full to good eating, eating is gradually evolving into a cultural consumption. While tasting delicious food, people began to pay attention to the cultural atmosphere and individuality of the dining environment. The difference between theme restaurants and ordinary restaurants is to make their products and services better than their competitors. Unique facilities and equipment, well-made dishes and cakes, and unique clothes of waiters are all beneficial weapons for theme restaurants.

Theme restaurants are very popular in Europe and America. Compared with ordinary restaurants, the dining environment of theme restaurants is impressive. Create a warm, mysterious, nostalgic or warm atmosphere for customers with diverse themes. Customers who come to eat can not only taste delicious food, but also experience a certain cultural atmosphere, so customers can easily integrate with the restaurant. The unique restaurant form and dining environment distinguish the theme restaurant from the general restaurant, which can effectively avoid direct competition with the general restaurant, and the advantages are definitely obvious.

Three treasures of theme restaurant marketing

How to run a theme restaurant in an invincible position? Play with fashion, personality and culture. These are the three trump cards for running theme restaurants. If you master one of the trump cards, business will be easy.

1, play with personality

Playing with individuality is to highlight the unique and ingenious creativity of the restaurant, which leads to who else. Irreplaceable ideas, such as turning movie names into menus. Customers listen to different lyric classic movies and TV songs while eating in movie restaurants? Spark love? 、? Wild mandarin ducks? 、? In the mood for love? What a pleasant thing. Imitate the luxury intercontinental train of Shamian North Street in Guangzhou in the last century? Train restaurant? When dining in a restaurant, compared with the excitement outside the window, the quietness and elegance in the restaurant make people feel like a lifetime ago.

Case: A tea restaurant in Zhujiang New Town was built on Shamian Island. Railway station? Pearl River New Town? Berthing? Holding a luxury cruise ship, this is from Malaysia? Boat restaurant? . The restaurant is decorated with a simulated luxury cruise ship. Ship cab? The first floor is a dining hall for hundreds of people. The waiters are all dressed as sailors. The tablecloths in the hall are all blue and white. The back of the chair is also engraved with the pattern of the rudder. Coupled with the unique navigation equipment such as bridge rudder, lifebuoy, oil lamp and compass, it looks like a cruise ship waiting to sail. Most of the food here has a marine flavor? Deal? . Its main business is Malaysian cuisine, and western food is mainly seafood. Its unique appearance and rich Southeast Asian customs have attracted many elegant guests and some young couples who love boats and enjoy the river view.

2. Playing with the trend is that restaurants can cater to the needs of fashion people and walk at the forefront of fashion trends. Nowadays, with the popularity of "Ha Han Ha Ri" in China, Japanese cartoons have become favorite reading materials for teenagers. Case 1: The decoration of Guangzhou Sky City Restaurant is Japanese, which matches the comics there. In the restaurant, there are comic books at your fingertips near every location, all of which are original Japanese comics, and customers can fully appreciate the elegance of another world. In addition to comics, there are many magazines and DVDs, most of which are TV dramas, original westerns and cartoons from Hong Kong, Japan and South Korea. The special couple booth allows couples to watch romantic Korean dramas sweetly, and also provides information on the latest trends in Japan and South Korea.

Case 2: Beijing Sports City Restaurant 1999 The Sports City Restaurant on the third floor of Gloria Hotel in Beijing, 1999, opened in 1999. Now it looks very fashionable and predictable, and it is still at the forefront of the trend. Every decoration of the sports city restaurant is related to sports, and the walls are suddenly full of life? NBA star? Statues, basketball nets hanging in the air, 1/2 international standard basketball courts appeared in front of us, and the lights projected from the ceiling were dazzling and colorful. This is the dream factory of basketball. What's more, more than 50 TVs are distributed in every corner, playing all kinds of sports programs in real time, and more than 300 wonderful sports pictures and various sports sculptures decorate this place into a perpetual movement? Sports kingdom? . Sports City Bar blends music in a unique atmosphere, and a string of wonderful notes of jazz, rock and Latin flows in the air, like an exquisite buffet dinner, which becomes a leisure foil to taste sports.

3, playing culture Now everything is willing to catch up with culture, and restaurants are no exception. A good cultural card will definitely make the restaurant different.

Case: Beijing? Walker tribe? Beijing? Walker tribe? Combining theme restaurants, secret soup pots, amorous feelings gifts and art homes skillfully, various art salons, managers' clubs, designers' forums, media seminars and high-level gatherings of foreign companies were held one after another, which became the focus of media attention for a time. Customers can enjoy the royal nourishing soup pot, global flavor set meal, exquisite Chinese and western cakes and other delicacies cooked by 20 kinds of precious medicinal materials. At the same time, they can also enjoy Australian aboriginal customs gifts, African cultural gifts, Russian historical gifts, Dongba art and religious gifts, Tibetan tantric snow gifts, Dunhuang grottoes collection gifts, Changsha ancient kiln pottery gifts, and Shaanxi folk local gifts. Dozens of designers tailor-made art home patchwork, people feel at home. Walker tribe? It's like swimming in a lake full of culture and watching the customs on both sides of the strait. All the furnishings in the hall are in the bag. Story-filled items decorate the theme restaurant of the Walker tribe like a medieval cultural corridor.

Case: Wen Li Cafe Wen Li Cafe, which combines classical culture, is an integrated hall composed of China landscape painting, calligraphy and Japanese bamboo tube dripping design. There are thousands of books neatly placed on the bookshelf, and you can find famous books, especially modern literature books. You can also play Go freely in the hall when you are happy. This kind of restaurant is very popular with intellectuals and elegant people.

In the catering industry in China, where many catering business formats are gathered, the adoption of? Theme restaurant? There are more and more restaurants operating in this way. The more developed the catering service industry is, the more competitive it is, and the richer the forms of theme restaurants will be. From the design of the restaurant, to the dress of the waiter, to the main course, it is consistent with the theme style of the restaurant. Theme restaurants make people no longer simply pursue the elegance of the environment and the smoothness of music, but move towards a more direct and emotional level. The design of restaurants with the theme of wolves, toilets, boats, movies, cars or prisons has fully demonstrated the human side and won the favor of consumers.

Advantages and disadvantages of theme restaurants

Theme restaurants have their advantages and disadvantages. The advantage is that it has a theme environment and can be famous in a relatively short time; The disadvantage is that this sensational effect comes and goes quickly, and guests may be curious at first, but after the novelty, business turns cold; Although some restaurants are branded as theme restaurants, it is not the case when they go in. The so-called theme has become a decoration; Some restaurants are greedy for perfection and have a big market position, but it is difficult to form their own theme, so it is difficult to have stable customers. It can be said that it is not difficult to run a theme restaurant, but it is difficult to be a theme restaurant all your life. There are also several theme restaurants that were once a sensation. Now, some businesses are bleak, and some have already left. ? Your Che Xuan? The boss loves beautiful cars and has been doing car-themed restaurants with enthusiasm for more than a year, and will eventually hand them over to others. The famous one that opened in Shanghai a few years ago. Rainforest restaurant? Also lost.