Marketing of Hupai Holding Group Co., Ltd.

Do fine electrical manufacturing and diversify professional development; Stabilize China market and open up global users.

Marketing, a word endowed with great significance in the 2 1 century, is the "bottleneck" of production and circulation and the touchstone of transforming products into value. For enterprises, modern scientific marketing system has become one of the keys to win the market.

Tiger Brand Group has established the overall marketing strategy of "basing itself on Zhejiang, weaving nets in China and going to the world". Plan the global marketing system from the aspects of product production, quality control, brand building, technology research and development, management control and service level; As a commanding height, Zhejiang radiates the whole country. Through rigorous investigation and analysis, we have established a marketing network all over China, and gradually improved the marketing system.

Introduce an effective incentive mechanism, comprehensively assess the quality and marketing performance of marketing personnel, encourage employees to work with full enthusiasm to create value, supplemented by scientific management measures; Strengthen cooperation and exchange with large foreign enterprises, implement transnational business strategy, expand international market, and strive to win more advantages under the background of international competition, so that Tiger Brand Group will become a diversified group company with core technologies and sustained and efficient development.

Tiger brand will take brand as the link, management as the core and capital as the foundation to build a diversified holding group focusing on electrical manufacturing, cable manufacturing, hotel management, brand operation and investment management. Relying on the manufacturing industry as the development foundation and financial backing, increase the investment and planning of brand operation. Strive for Tiger brand to form a wide popularity and brand influence in other industries other than electrical and cable industries within 3-5 years. Do fine, bigger and stronger electrical components, complete sets of electrical appliances, wires and cables, and power automation, and build the electrical cable industrial base of Tiger Holding Group. Build an electrical manufacturing group with independent research and development capabilities, brand system and market control capabilities under Tiger Holding Group. Strengthen capital management and capital operation, raise funds in various situations, and make the operating capital of Tiger Brand Investment Management Company reach 2 billion yuan. Investment management company specializes in investment management of high-return industries such as power and energy projects, real estate, municipal construction, roads and bridges, aviation and transportation, and builds an investment management group under Tiger Holding Group.