Traditional Culture Encyclopedia - Hotel accommodation - Development concept of Shenzhen Shengtingyuan Hotel Co., Ltd.

Development concept of Shenzhen Shengtingyuan Hotel Co., Ltd.

With innovative, comfortable, healthy, safe and environmentally friendly green business products and services, the hotel leads the trend of green business hotels in China, forming a competitive advantage in the market which is different from traditional hotel products and services. In June 2003, the hotel was rated as the first 5A-level green hotel in China by China Hotel Association. In July, 2004, the hotel successfully passed the evaluation of the international certification group of Green Earth 2 1 (the only global sustainable development standard system covering the whole tourism industry in the world today), becoming the first five-star hotel in China to pass the new standard of Green Earth 2 1, and establishing its position as a leader of green hotels in China.

In 2004, Shengtingyuan Hotel was rated as the most influential and well-known brand in Shenzhen. In April, 2005, Shengtingyuan Hotel won the Golden Pillow Award of China Hotel, the highest honor of China hotel industry, and was selected as one of the top ten most popular business hotels in China together with top international hotels such as Hong Kong Peninsula and Ritz-Carlton.

In just four years, the new concept of green management has been deeply rooted in the brand image of Shengtingyuan in the hearts of domestic and foreign customers, and the comprehensive competitiveness of the hotel has been rising, which has a solid foundation for winning the international advanced level. In 2005, Minister Lin Zongtang wrote an inscription for the hotel, encouraging Chinese people to run international five-star hotels well, and the senior leaders of the hotel further defined the future development direction-Shengtingyuan Hotel should strive to build a global green business hotel model within 10.