The 2021 Hunan Tourism Expo concluded with investment contracts of 16.93 billion yuan in cultural tourism industry projects

478 exhibitors participated in the exhibition to demonstrate the integration of culture and tourism from multiple angles

The total exhibition area of ??this Hunan Tourism Expo is nearly 40,000 square meters, and the number of exhibitors in the 12 major theme exhibition areas reached 478 , bringing together cultural tourism institutions, high-quality tourist destinations, scenic spots, travel agencies, cultural and creative technology enterprises and other tourism service providers and suppliers from inside and outside Hubei, Jiangxi and other provinces.

"Many traditional cultural and intangible cultural heritage projects such as the Miao intangible monkey drum, 'Half Quilt' red cultural creative embroidery, Tujia brocade, Xinhua folk songs, Meishan brown weaving, etc. are colorful." Huang Donghong, deputy director of the Department of Culture and Tourism, said that this exhibition showcases the results of the integrated development of culture and tourism industries from multiple angles. Tourism equipment companies such as Lushang Residential, Monsoon, Xiakele RV, and Happy Cars jointly displayed and launched a large number of new RVs and camping equipment "Made in Huxiang" as well as "high-precision" cultural tourism equipment products. Digital cultural tourism products such as naked-eye 3D, AR, and VR bring the fun of smart exhibitions to citizens through interactive games, physical displays, VR experiences, etc.

100,000 visitors "smartly visit" the tourism expo to explore new exhibition models under the normal epidemic situation

Book the Starry Sky Cabin and Earth Warehouse Hotel during the National Day through the smart tourism applet; click on your mobile phone Place an order through the "Blooming Lotus" mini program and take home the "Beauty of Furong Town" and "Tujia Intangible Cultural Heritage" from western Hunan... During the Tourism Expo, such cultural and tourism consumption experience scenes can be seen everywhere in the venue. According to reports, during this tourism expo, there were active transactions in cultural tourism consumption such as RVs, travel equipment, travel routes, and cultural tourism products. Through ticket gifts, online experiences, live broadcast pre-sales, etc., it is expected to be the “National Day” event for our province. "The Golden Week market leveraged hundreds of millions of yuan in cultural and tourism consumption.

During the exhibition, a number of tourism companies formed the "Strongest Lineup Hypermarket" to launch nearly a thousand rich and value-for-money tourism products covering tourism specialties, cultural and creative souvenirs, hotel room vouchers, etc., and launched more than 100 items Special tourist routes provide discounts with a total value of more than 10 million yuan to the public.

Under the background of normalized epidemic prevention and control, travel agencies have made great innovation and development of domestic tourism products in the province. Leisure travel products such as the in-depth tours in one place and the multi-city tours in the province, such as the self-driving package of the Valley Flower Bed and Breakfast launched by Hunan China Youth Travel Service, and the direct train for intra-provincial tours launched by China Travel Global Travel, have been well-received and sold well.

"The holding of this tourism expo is a cultural tourism event that overcomes difficulties and strives for progress." Huang Donghong said that each exhibitor has overcome the difficulties of the new coronavirus pneumonia epidemic and opened up all online and offline channels. The layout model uses centralized display, project promotion, on-site transactions, online interaction and other forms to create a beautiful scene in the new consumption era and explore a new path for exhibitions under the background of the normalization of the epidemic.

In order to facilitate citizens to experience the real scene of the exhibition at any time, this exhibition also opened an online VR exhibition area, which demonstrated the in-depth integration of Hunan's cultural tourism and technology through various hot interactive modes such as graphics, text, video, three-dimensional, and VR panorama. With the fruitful results of innovative development, we strive to create smart exhibitions, healthy exhibitions, and green exhibitions. More than 100,000 visitors participated in the "Smart Travel Expo" and "Fun Lucky Draw to Win Thousands of Free Scenic Area Tickets" activities by scanning the QR code on site or logging in with the official WeChat account of the exhibition to experience the fun of "digital exhibition shopping".