Women’s spending power is greater than men’s

I have taken stock of female entrepreneurs in various industries and in the catering field. Among them, there are many strong women who have launched their projects on the market and become famous all over the country. In addition to entrepreneurial projects targeting women's consumption, there are also businesses that use women's consumption as an entry point to explore the market potential of women and study women's consumption. According to Yiou.com, since Baidu Nuomi launched "Girls' Day" on March 7, 2014, it has not only helped Baidu Nuomi achieve sustained growth in performance, but also obtained a series of female consumption data. Today is approaching Baidu Nuomi’s third Girls’ Day. Yiou.com was invited to participate in the Baidu Nuomi Women’s Consumption Big Data Report Exchange Meeting, at which Baidu Nuomi released a women’s consumption big data report. The report shows that the consumer power of Chinese women is rising. Yiou.com learned that the report based on consumption data over the years provides a portrait of female users on the entire network, and found that 46% of female netizens in my country contributed 62% of O2O consumption. The three major combinations with the highest joint consumption rate in 2015 were: movies For food (71), movies, hotels, and KTV food, the proportion of consumers is higher among women than men.

According to Baidu Nuomi data, compared with the traditional flat increase in consumption on Women’s Day on March 8, the total O2O consumption on Girls’ Day increased by 600 yuan compared with 2014. Baidu Nuomi big data report shows:

1) Women are gradually becoming consumption decision-makers in the family. 75% of the total household consumption in the country is made by women, and 50% of male-oriented products are purchased by women. According to a survey by the Bureau of Statistics, more than two-thirds of household online shopping decision-makers in Beijing are women.

2) Women’s consumption behavior has more trigger points than men’s in daily life. According to data from the China Internet Information Center, the proportion of female netizens engaged in various O2O consumption activities exceeded 20% in 2015. The entrepreneurial directions of female-targeted consumer groups are mostly in the beauty industry, physiology, marriage and love, mother and baby, and education.

3) Girls’ Day covers a wider range of women than other women’s festivals such as Women’s Day. According to data from the China Internet Information Center, the number of Chinese female online shopping groups reached 181 million in 2015, an increase of 248% compared with 2010. During the same period, the number of female mobile online shopping groups reached 152.33 million. CNNIC data shows that the proportion of women shopping online and group buying reached 62.7 and 29.1 respectively, both higher than the national average (60.0 and 26.2). Among them, young women aged 20-29 account for the highest proportion of the overall online shopping group. It can be seen that young women are the mainstream of female online shopping consumption. Therefore, entering the market with the concept of "girls" is far more likely to arouse the recognition of female consumers than the concept of "women".

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In addition, according to reports, after Baidu Nuomi seized the "her economy", its film business occupied The market share gradually increased, from 15% market share on Girls’ Day on March 7, 2015, to 20% market share during the summer party on July 18th, to 25% market share on Chinese Valentine’s Day, and until the 2016 Spring Festival, Baidu Nuomi had occupied 28.3 market share. Tang Lihua, new business director of Baidu Nuomi, interpreted the big data report at the meeting and said that female consumers have played a very important role in the development of China's O2O life service platform. Attracting and retaining more high-quality female consumers is a topic that the O2O platform needs to focus on, and it is also an important focus for Baidu Nuomi in the future. In the future, Baidu Nuomi will have a lot of room for development in female-specific categories such as parent-child and beauties. Gao Shuang, an analyst at the China Internet Network Information Center, believes that young women are more willing to consume, are more willing to try new consumption forms and new consumer categories, and pay more attention to communication and sharing, and their pickiness will also stimulate innovation in Internet consumption models and service quality. promote.

So Yiou.com believes that from the perspective of the main consumer group, female consumption is on the rise, and women are obviously more picky about service quality. From the perspective of user thinking, if you want to capture this consumer group, you need to Understand women’s spending habits. Of course, if you want to retain users, you still need to polish your products and cultivate them intensively.