Traditional Culture Encyclopedia - Hotel accommodation - How hotels can increase their dominance over distribution channels

How hotels can increase their dominance over distribution channels

The method for this type of store to enhance distribution channels is to establish a high-quality hotel official website and strengthen the management of channel managers.

1. Establish a high-quality hotel official website: Create a high-quality hotel official website and improve the hotel marketing strategy. The hotel's official website provides rich information, showing every detail of the hotel, and the main goal is just to convert visitors into customers.

2. Strengthen the management of channel managers: The hotel ensures that all cooperative OTAs pass the qualification review of channel managers. Other systems need to be connected, such as PMS, CRS, etc. The timeliness of inventory and price updates is crucial to avoid price differences between different channels, and should be checked before signing a new supplier.