How to design attractive advertising words

How to design attractive advertising words? We said that if the recruiter can't write fonts, then these advertisements you wrote will be very bad, and you don't want the recruiter to see these words, so we will use such advertisements to attract people's attention. We will also choose our favorite fonts as the basic words of recruitment and recruitment information. When we choose the words of the signboard, we should also know the information of the recruiter, so that the signboard can be better set up. Signboard font design should pay attention to the following points. (1) Font designs should not be too different. Some signboards have beautiful font designs, but the scenes used are always different from the users. For example, if you use it in a coffee shop, consumers will feel uncomfortable shopping at the service counter of a hotel waiter. (2) The font should be beautiful, easy to read and conform to the aesthetic principles, the typesetting of the text should conform to people, it looks uncomfortable and the words should be simple.