What are the hotel marketing methods?

In organizational marketing, we should do the following:

1, define the sales area and scope. The marketing manager cooperates with the sales staff to define the sales area and scope, and actively guides the sales staff to expand the sales area at one time. The distribution of sales area and scope should be based on the sales potential of fixed customers, the geographical location and category of customers. 2. Set sales targets. The marketing manager sets the sales target according to the hotel's sales target and policy. Sales indicators are divided into quantitative indicators and quality indicators. The quantitative indicators are:

(1) Sales quantity, such as room sales days, catering sales, average house price, sales revenue, etc.

(2) Sales times, daily or monthly sales visits.

(3) Indicators and control of sales expenses, and the sales expenses involved by sales personnel every month, such as transportation expenses and entertainment expenses.

2. Because the customer demand potential of each salesperson is different, it is necessary to determine the quality standard of sales when the salesperson is required to reach the sales quantity, including the product and sales knowledge of the salesperson, the effect of the sales visit, the working attitude and ability of the salesperson and the relationship with the customer.

3. Performance evaluation of sales staff.

4. A well-organized organization.

Second, the product portfolio:

(1) combination products for business guests.

(2) Conference portfolio products.

(3) Family accommodation combination products.

(4) Honeymoon holiday products.

(5) Wedding portfolio products.

(6) weekend combination products.

(7) Off-season holiday products.

Third, planning and publicity:

(1) You can choose TV, radio, newspapers and other media to regularly report the newly-launched special dishes, room environment, activities, etc. of the hotel, so as to enhance the guests' sensory impression of the hotel.

(2) Use industry magazines, newspapers, travel brochures, guides, advertising leaflets and direct letters to promote hotel products.

(3) Strengthen the momentum and influence by inviting famous performances, and create hot spots for hotel consumption, such as inviting provincial and municipal model contests and fashion shows; Large-scale singing and dancing instrumental music performances and other promotion methods.

(4) Design and launch the Oktoberfest, enjoy the dishes, and increase hotel consumption and benefits.