What is a microfilm?

Microfilm, that is, microfilm, also known as lithography and mini-film, refers to a small film derived from the art of film and TV series, which has a complete storyline and can be viewed. From the perspective of visual stay, microfilm has its special significance. It can make the audience remember the story that happened within 3 minutes more clearly, and it will still be fresh in their memory for a long time.

China-Korea Microfilm Festival. In order to promote the development of microfilm, train talents for film and strengthen cultural exchanges between China and South Korea, China-Korea Microfilm Festival will be held soon.

China Xiangyang College Student Film Festival focuses on micro-movies, adhering to the principle of "college students run it, college students watch it, college students shoot it and college students evaluate it", and according to the festival policy of being the most distinctive college student film festival in China, it aims to discover and help outstanding talents in film creation. The phenomenon that the time of micro-movies is not clearly defined is tentatively classified. The definition of 5-1 minutes is mini microfilm, and the definition of 3 minutes is middle microfilm, which is the first to advocate this concept in the field of microfilm and has been recognized by the industry [1].

Microfilm is a film form in the micro-era-network era. Its name is full of China characteristics, and in fact it was born out of the "short film" that has long existed abroad. Micro-movies are characterized by micro-duration, micro-production, and micro-investment, which are popular on the Internet in China with their short, concise and flexible forms.

Microfilm rises at the grassroots level, and all kinds of "short films" come from all kinds of cameras, DVs and mobile phones. But it is a professional organization like "Bird of Paradise Image" that really promotes it to the film level. Microfilm has gradually entered the room from the casual expression of individuals to the film level. The investment scale also ranges from hundreds of thousands to tens of millions. [1]

what is a microfilm?

Micro Film, that is, microfilm, also known as lithography and mini-film, refers to a small film derived from the art of film and TV series, which has a complete story and can be viewed. From the perspective of visual stay, microfilm has its special significance. It can make the audience remember the story that happened within 3 minutes more clearly, and it will still be fresh in their memory for a long time.

Microfilm is a film form in the micro-era-network era. Its name is full of China characteristics, and in fact it was born out of the "short film" that has long existed abroad. Micro-movies are characterized by micro-duration, micro-production, and micro-investment, which are popular on the Internet in China with their short, concise and flexible forms.

Microfilm rises at the grassroots level, and all kinds of "short films" come from all kinds of cameras, DVs and mobile phones. But it is a professional organization like "Bird of Paradise Image" that really promotes it to the film level. Microfilm has gradually entered the room from the casual expression of individuals to the film level. The investment scale also ranges from hundreds of thousands to tens of millions.

What is a microfilm

Microfilm is a film form in the micro-era-network era. Its name is full of China characteristics, and in fact it was born out of the "short film" that has already existed abroad. Micro-movies are characterized by micro-duration, micro-production, and micro-investment, which are popular on the Internet in China with their short, concise and flexible forms. [1-3] Micro-movies have sprung up at the grassroots level, and all kinds of ragged "short films" come from various cameras, DVs, and scary machines, but it has really been promoted to the level of "movies", and micro-movies have gradually entered the room from the casual expression of individuals to the level of movies.

Microfilm has the innate gene of marriage with business. It magically turns "advertising" into "content", packaging and conveying brands and products through stories and moving images, which can be said to be a quite advanced means. It is called videomarketing abroad, and has developed quite well, such as BMW, Pepsi's, Evian, SONY, NIKE and Coca-Cola. Big brands such as G, Durex and Bud are familiar with video marketing, which is also an important factor for brands far away from the other side of the ocean to travel across the ocean, travel freely in any corner of the world, and be deeply rooted in people's hearts. Everything that has been successfully verified abroad will be successfully replicated in China. As one of the earliest institutions to study foreign video marketing, Bird of Paradise has successively launched brand microfilm, brand story, viral video, product placement and series of online dramas, which are highly integrated with art and commerce, making it a powerful marketing tool and gradually favored by brand merchants.

compared with traditional media such as TV advertisements, micro-film marketing is very cost-effective. Its wide spread, high acceptance and low communication cost have attracted many brands to try and adopt micro-film marketing. Among them, Cadillac, Orange Hotel, Meng Jie Home Textiles, Zhou Shengsheng Jewelry, Netease and other brands have successfully used microfilm marketing to promote their own brands, and their microfilms have been spread free of charge on major video websites and social networking platforms, with click-through rates of more than one million. "Small-volume" micro-movies will achieve the "great ideal" of brand content! The young people born after 8s and 9s contacted by micro-movies are the marketing target audience that all brand businesses attach great importance to. The inherent fashion, trendy and avant-garde temperament of micro-movies is also an important factor that the status of micro-movie marketing and video marketing has greatly increased in the marketing mix of businesses.

The fundamental difference between "micro-movie" and traditional movies and TV lies in its 3 "micro" features, which make the past single-dimensional art palace return to the era of "grass-roots show" with truly interactive and experiential characteristics, in which everyone can participate. Its low threshold, universality and interactive participation are suitable for people's emotional demands of pursuing spiritual freedom and interactive experience exchange in the new economic era, and it is web3. under the information technology revolution.

the internet has been extended to mobile devices, and "micro-projection" is the best display platform for "micro-movies", which brings the "micro" features to the extreme!

what does "micro" mean?

Micro Film, that is, microfilm, is one type of short film, which refers to a small film derived from the art of film and TV series, with a complete story and appreciation. From the perspective of visual stay, microfilm has its special significance. It can make the audience remember the story that happened within 3 minutes more clearly, and it will still be fresh in their memory for a long time. Micro-movies are characterized by micro-duration, micro-production, and micro-investment, which are popular on the Internet in China with their short, concise and flexible forms.

what is the composition of microfilm works

It feels like the faint fragrance of TV series. . . .

What's the difference between a microfilm and a movie?

Microfilm tells a story in a short time, and the main plot is clear. The investment and time consumption are relatively small. The cost is not big, so it is called a micro-movie. Movies take a long time to shoot, the story is diverse, time-consuming and labor-intensive, and the cost is high. It is also difficult to cut the story in the later period. Therefore, movies are played for a long time, and the story is diverse, giving consideration to the main line and branch lines.

what does microfilm mean?

It's a movie shot in a short time to express a theme!

what's the difference between a sitcom and a micro-movie?

Microfilms and sitcoms have one thing in common at first. They all have story lines, which is different from the promo! However, is there a difference between them? ?

Microfilms show humanity and deeper spiritual connotation, and sitcoms are just the restoration of a simple story situation!

The performance and creation of sitcom is to illustrate the efficacy of a product and the occurrence of an event!

Microfilm is a generalized sitcom, which is endowed with humanistic color! It has story situation, deep expressive force and stronger picture expressive force!

In terms of production, microfilm is much more difficult than sitcom, which requires the full cooperation of directors, screenwriters, producers, photographers, actors and all the people on the scene. In terms of shooting techniques and editing techniques, it has a strong sense of color and should conform to the spiritual world of microfilm scripts!

In the scene, the demand for micro-movies will change a lot, and there will be different scenes, while the sitcom may only be in one room or a place that meets the theme!

what is a microfilm?

Microfilm is simple in form, short and pithy, which meets the demands of the audience for instant consumption. It can meet the needs of "fragmentation" in time and communication. Shanghai Qin Zhixuan Company has the first film-grade 6k Red Dragon high-speed camera in Shanghai, which is the best choice for your enterprise.

what is a microfilm?

Microfilm refers to "micro (ultra short) time" (8-15 minutes) projection, "micro (ultra short) periodic production (1-7 days or weeks)" and "micro (ultra short)" with complete story supported by complete planning and system production. It has all the elements of a movie: time, place, characters, theme and story.