Traditional Culture Encyclopedia - Hotel accommodation - What is the starting point of analyzing hotel marketing strategy?
What is the starting point of analyzing hotel marketing strategy?
Today, quite a few hotel managers still can't see the situation clearly. Are they still confused? Old ideas, backward management and weak marketing awareness, 30%-40%, but some hotels with business experience, 60%-70% or even more, and even a few hotels have reached a record level of economic benefits. Although the survey results can't fully reflect the operating conditions of all hotels, there are at least two contrasting operating effects that deserve our consideration. Emphasize the overall concept of hotel products and continuously improve the service level. When determining the marketing mix, the hotel must first decide what products and services to use to meet the market demand, which is a product strategy problem that the hotel needs to give a clear answer in its operation. As a hotel product, as a famous American hotel marketer pointed out: "The real products of the hotel industry are not rooms, beds, food and drinks, nor spaces. Accurately speaking, in fact, we don't sell anything, and people don't go to restaurants to buy things and features ... consumers buy' affordable'. And people only buy those that can meet the needs, wishes, requirements, hopes, ambitions and dreams of a person or a profession.
- Related articles
- General situation of Halle-Wittenberg University
- Take a few buses from Jinan West Railway Station to No. 934 Ziwei Road, University Town, Changqing District
- How much is the deposit for a Hilton single standard room?
- Many people choose places with beautiful scenery for vacation. Do you know which are the top ten honeymoon destinations in the world?
- Andy celebrated Bridget's birthday for five years in a row. Who else is the sister flower in the entertainment circle?
- What bus should I take from Tianhe Dongpu Bus Terminal to Guangzhou International Asia Hotel?
- Spend a night with your girlfriend, have a meal, watch a movie, get a room or something. How much is it?
- Luo Zu Hotel
- What's the point of lubricating shredded pork in the refrigerator for a while?
- Introduction of Must-visit Attractions in Nanjing in Summer of 2022