What is the starting point of analyzing hotel marketing strategy?

The out-of-control development of hotels in scale and quantity has caused disorderly and fierce competition in the market within and between hotels. Obviously, compared with the growth rate of tourists, the growth of the total number of hotels has been obviously disproportionate, which has led to the reversal of market supply and demand. Obviously, if hotels want to survive and develop, they must have advantages in both products and markets. The modern tourism industry in China started from 1979. The products of most hotels are similar, and there is basically no difference. The way of market competition is mainly around the price.

Today, quite a few hotel managers still can't see the situation clearly. Are they still confused? Old ideas, backward management and weak marketing awareness, 30%-40%, but some hotels with business experience, 60%-70% or even more, and even a few hotels have reached a record level of economic benefits. Although the survey results can't fully reflect the operating conditions of all hotels, there are at least two contrasting operating effects that deserve our consideration. Emphasize the overall concept of hotel products and continuously improve the service level. When determining the marketing mix, the hotel must first decide what products and services to use to meet the market demand, which is a product strategy problem that the hotel needs to give a clear answer in its operation. As a hotel product, as a famous American hotel marketer pointed out: "The real products of the hotel industry are not rooms, beds, food and drinks, nor spaces. Accurately speaking, in fact, we don't sell anything, and people don't go to restaurants to buy things and features ... consumers buy' affordable'. And people only buy those that can meet the needs, wishes, requirements, hopes, ambitions and dreams of a person or a profession.