What is the distribution channel of Shangri-La Hotel in Yunnan?

What is the distribution channel of Shangri-La Hotel in Yunnan?

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Module 8 Hotel product distribution channels. pptx

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Module 8 Hotel product distribution channels. pptx

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File introduction

; Second, the function of hotel distribution channels

1, simplifying the transaction; 2. Information: Collect and disseminate market research and intelligence information in the marketing environment. ; There are three main forms of direct sales channels: (1) tourists go to the production site of hotel enterprises to buy; (2) Passengers purchase through various direct booking methods; (3) Passengers purchase through the hotel enterprise's own retail system. ; 2) Indirect marketing channels Indirect marketing channels refer to the marketing channels through which hotel enterprises sell hotel products to tourists through travel agents. ; The main advantages of indirect marketing channels: