Reverse tourism is on the rise among young people. Why do young people choose "reverse travel"?

Traveling, this generation of young people choose to "lay down". What they love most is not to visit popular attractions or to sweep the streets in famous commercial streets. What they prefer is to choose an unfamiliar city, stay in a hotel, and eat takeout. The "2022 Takeaway Consumption Trends in Stove City" report released by Ele.me shows that in the first half of the year, the number of takeout orders in hotels in tourist cities increased by 30% month-on-month, and "traveling while eating" has increasingly become the norm in travel.

The new generation of young tourists are not keen on traditional tourist attractions. They believe that travel is very subjective, especially those similar scenic spots that do not interest them at all. Every popular city has an internet celebrity street. Countless tourists come here to browse the cultural and creative products produced in Yiwu, which can be purchased with free shipping on Pinduoduo. What they eat are the same stinky tofu, grilled squid, and large sausages. , the only ones that don’t make mistakes are the KFC and McDonald’s at the corner of the street.

In Beijing it is called Nanluogu Alley, in Shanghai it is the Town God’s Temple, in Chengdu it is Kuanzhai Alley, in Yangzhou it is Dongguan Street, Lijiang Old Town in Lijiang, Taiping Old Street in Changsha, Hubu Alley in Wuhan, and Xi’an Hui people The travelers who have been suffering on the streets for a long time began to search for the last piece of pure land. All the consumption of young people during their "lying flat" journey has nothing to do with the photos they took, the snacks they ate, or the new things they saw. These are not the theme of the trip. Their real theme is actually only one: recovery from fatigue. For them, who have been under pressure for a long time, traveling while lying down may not be "travel", but should be called "recuperation".

After two years of being trapped by the epidemic, Maizi wanted to take advantage of the last long holiday to leave his current city. Before traveling, she would prepare various check-in strategies in advance, but now she just wants to choose an unfamiliar city and does not plan to see any attractions. Her main task is to lie down comfortably and have the energy to walk around the surrounding area. The radius of her activities does not exceed the hotel. 500 meters around. In the end, she chose Zhuhai. She planned to stay there for a few days and just go to Lovers Road in the evening to enjoy the sea breeze.

Unlike Maizi, Wu Li started talking about her self-driving trip to Xinjiang as early as June: landing in Urumqi, traveling from Aksu to Kashgar, driving through the Panlong Ancient Road, and even crossing in Kanas She had already planned which Hanfu outfit to take photos with. However, he was still hesitating whether to leave right away or wait a little longer to make up for the long holiday during the Mid-Autumn Festival. Xinjiang has become a popular tourist city this summer, with a large number of tourists driving on the Duku Highway and camping by the Paradise Lake. . Seeing media reports that there were crowds of people and untaken garbage everywhere along the Duku Highway, Wu Li quietly canceled his travel plans.

Not only the Duku Highway in Xinjiang has become a "blocked and crying highway", during the summer vacation, a large number of tourists traveled west and north. The Sichuan-Tibet Line, Qinghai-Tibet Line, Xinjiang's Panlong Valley Road, and Yizhao Highway were all crowded. Self-driving vehicles have become a popular choice. "No planning, no rushing, no clocking in" travel has become the vacation choice of many young people. The huge work pressure makes this generation of young people exhausted every day, and traveling in their eyes is more of a stress release. This is the case for white-collar Wu Jia, As the National Day holiday approached, Wu Jia was instantly moved when she saw that you could stay in a luxurious room in a five-star hotel for only 300 yuan in Hegang, Heilongjiang.