How to do hotel marketing in the Internet age?

Hotel Marketing in the Internet Age: Distribution Channels

1, the hotel built its own website, which cost several thousand yuan and tens of thousands of yuan, and let the guests know through search engines and other promotional means. Therefore, hotels should establish their own online marketing reservation system according to their own strength and needs.

2. Secondly, cooperate with well-known online marketing platforms to expand publicity and popularity by becoming a member. After registering information on these platforms, many members will browse. Potential guests can clearly understand the facilities, room rates, geographical location, traffic landmarks, etc. of member hotels, which is very convenient to provide guidance for them to choose hotels.

3. Thirdly, cooperate with a series of life consultation and search platforms such as Cool News, Word of Mouth and Train Time. And provide customers with humanized service information through member reviews to attract their attention. Many marketing functions are free.

4. Finally, Tianya community, local forums and a series of forums and community cooperation have attracted the attention of the majority of individual customers and facilitated the hotel marketing.