What is the concept of a business hotel?

What is a business hotel? There is currently no unified standard system. In fact, the definition of the concept of business hotel and its connotation and extension is historical and dynamic. It is constantly revised with the changes in business tourism market demand and the innovative activities of industrial supply. We can also generally grasp the development orientation of business hotels committed to brand cultivation from the following aspects.

The first is customer orientation. Business guests should occupy an absolutely dominant share in the hotel's total guest source structure. This is a basic criterion for distinguishing business hotels from non-business hotels. The formation of customer source structure is inseparable from the active guidance of hotel operators' strategies, such as by giving hotels corresponding brand connotations and brand associations, plus the coordination of price and product strategies.

The second is product orientation. The hotel's geographical location, architectural decoration style, facilities and equipment, service items and staff service capabilities should be configured and integrated according to the consumption demand characteristics of business guests. For example, a business hotel must have complete business facilities, such as fax, copying, voicemail, audio-visual equipment, etc.; the hotel must also provide a variety of advanced conference facilities to facilitate guests to hold meetings; the facilities and equipment in the guest rooms must also meet their needs and facilitate office work, such as Printers, network interfaces, etc.

The third is price positioning. The price of business hotels is higher than that of hotels of the same type. General business travelers are not very price sensitive, but they are more particular about accommodation, communications, banquets, and transportation, and pay attention to the hotel's environment and atmosphere. In order to meet the material and psychological needs of guests, business hotels must be higher than ordinary hotels in terms of the facilities and equipment and the quality of services provided. Therefore, the prices of business hotels are naturally higher than those of the same level. Other types of hotels.

The fourth is geographical location. The geographical location of a business hotel must be superior. Generally, it has convenient transportation and is close to a business-intensive area (such as CBD), making it easy to participate in various business activities and meetings, and to get in touch with some potential business partners; there are many well-known specialty restaurants around, which is convenient for entertaining guests; it is close to the leisure center, and there are It is conducive to leisure activities for business guests after work. Similarly, since business guests need to complete various business activities in a short period of time, it is a waste of time if the location is not superior.

The fifth is brand, which means having a brand in the consumer market. On the one hand, brands can save business guests' search costs. Once they have stayed in a hotel of a certain brand, they will be familiar with hotels of this brand anywhere. At the same time, the hotel can share customer files and provide personalized services to business guests, making them feel at home.

Finally, there are human resources standards. A good business hotel should have all components of the product matching and compatible with each other. Since employee behavior directly constitutes the core component of hotel products, when we examine the brand of a business hotel, we also need to look at the proportion of its well-trained employees and professional managers to its total number of employees. Compared with the general hotel employees, these professionals have a better understanding of the needs of business guests and have rich experience in the hotel industry. Business guests, especially international business guests, are generally middle-aged people who have received higher education and have relatively high service requirements. Sometimes they also require the hotel to provide various services related to their business activities, such as secretarial and butler services. In this sense, a good business hotel is also an excellent employer. It is better at selecting, training and motivating hotel professional managers and professional technicians to provide perfect professional services to our customers.