The catering course of Sun Yongzhi, a new Shanxi businessman.

? There is a famous brand in Lanzhou catering industry in Gansu called "Yin Xin Spring". The founder of this brand is Sun Yongzhi, executive vice president of Gansu Jinshang Chamber of Commerce and chairman of Yin Xin Spring Catering Service Co., Ltd.

Sun Yongzhi was born in Lanzhou, grew up in Shanxi, and started his business in Lanzhou, a northwest man who has worked in the catering industry for more than 20 years. Now he has returned to his hometown, invested in his hometown and started a new leap in Shanxi's catering industry.

He is of medium height, with a Confucian businessman's demeanor, and his wise eyes are set off by slightly thicker lenses. He is very talkative, and his Shanxi dialect is mixed with a few Lanzhou dialects, conveying kindness and elegance. Why can Sun Yongzhi occupy a place in the highly competitive catering market and continue to grow and develop? He believes that only by being good at one thing can he do his unique work well, and "persistence and flexibility" is his "dining classic".

Gold soil started from scratch.

? Sun Yongzhi, 1960, born in Lanzhou, Gansu. Because of three years of natural disasters, I returned to my hometown of Zuoquan County, Shanxi Province with my scattered parents in the same year and spent my youth in the countryside. He farmed, starved and suffered a lot, and cultivated his tough and optimistic character in his hometown. After the Third Plenary Session of the Eleventh Central Committee, 18-year-old Sun Yongzhi returned to Lanzhou with his parents. He worked as a driver in the government, a salesman in the factory, and the deputy director of Lanzhou Children's Wear Factory, a state-owned unit. The experience in rural areas, factories and institutions has enriched his life experience and honed his belief in facing reality and difficulties. With the collapse of state-owned enterprises, he was laid off. He started a clothing department store business in partnership with several friends. He gained knowledge, strengthened his courage and changed his ideas. Years of entrepreneurial experience made him deeply feel that "the hardest thing to earn is money, and the easiest thing to spend is money".

1990 As soon as the horn of reform sounded, Sun Yongzhi began to engage in catering business. In his 22 years of exploring the road of catering development, it was not smooth sailing. 199 1 year1October, Sun Yongzhi invested120,000 yuan to establish the first large-scale private catering enterprise in Xigu District of Lanzhou City-Haomen Hotel. In less than a year, because the former head of the state-owned enterprise saw that the hotel business was booming, he wanted Sun Yongzhi to withdraw his shares. For this matter, Sun Yongzhi fought a lawsuit with the other party for several years. Because of the lawsuit, the store was sealed up and could not continue to operate. Sun Yongzhi, who has always been charitable, divided everything that can be distributed to employees in the store. The first venture ended in failure, and the lawsuit continued intermittently to 1997, ending in victory.

Fate always favors those who never give up. However, fate seems to be testing this persistent person. When he was most frustrated in his life, he began to consider readjusting the compass of life. "Since God gave me a chance to be born again, I will burn it again."

? 1992 One day, Sun Yongzhi called the front desk of Yindu Restaurant on business. Seeing the depression here, he decided to take this store with a forward-looking vision. He spent more than 2 million yuan to buy the whole building where Xigu Hotel is located. 1994, Sun Yongzhi opened Yindu Restaurant on the west side of the gate of Lanzhou Workers' Cultural Palace. Sun Yongzhi is straightforward and loves to make friends. In addition, the hotel environment is good and the food tastes good. By bringing friends, his shop has gradually become a "base" for Lanzhou people to meet at Yindu Restaurant. Sun Yongzhi earned the "second bucket of gold" through policies and efforts.

Learn, forge ahead and grow.

? The catering industry ebbs and flows, and many hotels he opened with in Lanzhou closed down in a few years. Only Yin Xin Spring Restaurant is still standing and growing, and now it has become one of the giants of Lanzhou catering industry.

? Sun Yongzhi attaches great importance to studying abroad. He knows that local catering enterprises have a certain gap with other big cities in concept and management mode. To this end, he sends senior executives to study all over the country every year to learn the advanced management concepts of brother enterprises. His enterprise is developing to scale and brand.

Sun Yongzhi knows how to care about employees. He said, "It is a matter of talents to let employees have a good accommodation environment and food quality, let employees take regular vacations, and organize various activities to make employees physically and mentally happy. The core competitiveness of Yin Xinzhichun lies in management, innovation, talents and honesty. The whole system is indispensable. In any link, it is worthwhile to spend more money. "

? Talking about management, Sun Yongzhi said: "Business is about managers, products and money. As for employees, I try my best to give them responsibility, let them do it, set a goal to let him move forward and give him a chance to improve. Moreover, the employment is fair. I don't need talented people without virtue. I will cultivate talented and virtuous people. To become a bigger and stronger enterprise, money is an essential element to retain people, but it is not the only element. Retaining people also needs a good culture, a good atmosphere, a good team and a good vision. " After years of struggle, Sun Yongzhi has influenced every employee with his extraordinary personality charm!

? He believes that a career must be a creative career, and only by continuous innovation can we make great achievements.