Five reference articles for catering business plan templates

Entrepreneurship is something that the majority of people pay more and more attention to, because everyone hopes to win a better tomorrow through their own efforts. Next, let’s take a look at how to write a good business plan. Here are five examples of catering business plans that I have brought to you. I hope you will like it!

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Catering business plan 1

1. Lay a good business foundation

The foundation of restaurant management can be summarized as "one center" and "two basic points".

1. "One center" for restaurant operations. The center of restaurant operations is the market, which is the target customer. Restaurants must pay attention to the market, be market-oriented, and work around the market. For a restaurant to be market-centered, it must follow market rules, conduct market research, and understand market demand. It cannot rely on subjective guesswork to operate, but must adjust its business strategy in a timely manner as the market changes and carry out restaurant business activities with a purpose.

2. "Two basic points" for restaurant management. Competition exists all the time in a market economy, and sometimes competition is very cruel. If a restaurant wants to win in the fierce competition, it must first develop its internal skills and manage and coordinate all aspects of the company's internal work well, so that it can enhance its operating strength and remain invincible in the unpredictable market. To achieve this, we must work hard to cultivate and create a high-quality workforce and establish a correct business philosophy. These are two basic points for restaurant operations. The production and consumption of restaurant services occur simultaneously, and the contact between guests and service staff is multifaceted and extensive. Without first-class employees, there will be no first-class service; without satisfied employees, there will be no satisfied guests. Employees are a restaurant's most valuable asset and resource. Cultivating and creating a team of employees with good qualities, rich knowledge, skilled skills, standardized etiquette, honest business ethics and enthusiastic work attitude is the most fundamental task of restaurant management. Restaurants are a traditional service industry, and service must be customer-oriented, so that customers can truly feel at home and be satisfied when they come to the restaurant. To achieve this, we must fully implement the "guest first" business philosophy throughout the restaurant, establish the work philosophy of "making customer satisfaction the first responsibility", consider and serve customers in an all-round way, and lay a good management foundation from the perspective of ideological construction. Base.

2. Management must have innovative thinking. The more society develops and the market becomes more segmented, the more professional restaurant management should be.

In recent years, the phenomenon of similar, cookie-cutter, and same-style restaurant products in our country has become more prominent, which has led to intensified competition among restaurants, resulting in rising costs and declining benefits. The diversification of consumer demands requires that restaurant products must also be diversified. Restaurant hardware cannot blindly compare with luxury, style, large and comprehensive, but should be based on designing different styles, tastes, atmospheres and cultural characteristics with limited investment. Restaurant software must also achieve the "new three modernizations" (personalization, specialization, and visualization) on the basis of the "old three modernizations" (normalization, standardization, and programming). If a restaurant does not carry out this kind of innovative transformation, it will be ruthlessly eliminated by the market. Restaurant innovation must be carried out in compliance with the requirements of customers, fully solicit their opinions, and listen to feedback from many aspects. For old customers, we should proactively solicit improvement opinions and improve our work in a timely manner so that old customers can continue to experience new services and new changes and enhance their loyalty to products. For new customers, it is necessary to strengthen the promotion of the restaurant's functional features and highlight the differences from other restaurants. To retain customers, products must have changes, innovations, and breakthroughs. If a restaurant wants to show unique differences, the easiest breakthrough point is culture.

The regional characteristics of culture are particularly obvious. Most of the guests staying at the hotel are guests from other places. The higher the distance between the guest and the restaurant, the greater the cultural difference. Restaurants can highlight local characteristics in terms of house shape, interior decoration, service staff clothing, service forms, food culture, background music, entertainment activities, etc., to attract customers to choose their own restaurant for consumption. Restaurants provide life services, and the general psychology of guests is always seeking novelty, difference, and change, and they are often willing to accept various cultures from other places. If you blindly cater to the guests' original lifestyle in your services, you may not be able to achieve the desired results. Because guests come from all over the world, a stylized model cannot adapt to all guests, and sometimes guests may feel that this kind of catering is a poor service. Of course, innovative services cannot be imposed on others. Guests must be provided with a variety of choices, respect their choices, and provide personalized services.

3. Do a good job in restaurant internal marketing

Restaurant internal marketing is all-staff promotion within the restaurant. This is the continuation and extension of restaurant marketing and a form of saving marketing costs.

First of all, internal promotions are promotions for guests who have already stayed or old customers. Stabilizing existing customers means stabilizing existing market share. Secondly, internal promotions do not require full-time personnel and are easier and more convenient than external promotions. From the general manager to the waiters, from the front desk to the back office, everyone can participate, and all restaurant staff are voluntary salesmen. As long as the enthusiasm and initiative of all employees are mobilized and some methods and techniques are properly mastered, the restaurant will form a strong internal sales force. Secondly, internal promotion does not require special funding investment. It is not like advertising, public relations, etc., which require special expenditures. Instead, while completing your own work, you should seize the opportunity to sell to customers just right. It only requires more flexible methods, language skills, and changes in form. This is the lowest cost and fastest effective promotional method. In addition, there are no restrictions on internal promotions, and promotions can be launched anytime and anywhere during the service process, which is very convenient. Therefore, internal promotion is a very effective marketing. It is an extension of external promotion. The guarantee of effective internal promotion is the quality of service. Only high-quality services will satisfy customers, make them willing to accept the inducement of internal promotions, and be willing to increase consumption and repeat consumption. In addition, establishing and improving a set of incentive internal promotion mechanisms is an institutional guarantee for doing a good job in internal promotions and establishing marketing awareness among all employees.

Catering Business Plan 2

1. Activity time: June 17th - June 18th

2. Purpose of the activity:

1. Stimulate family consumption through activities and enhance the company’s good brand image;

2. Drive consumption and compete for market share;

3. Increase E-meal sales, Increase the business revenue of each store.

3. Theme of the event: Father’s Day is in our hearts, and the whole family is together.

4. Activity location: __

5. Activity content:

1. During the activity, the greeters of each store will give gifts to middle-aged and elderly men who come to the store for consumption. Holiday Wishes "Hello and Happy Holidays".

2. During the event, each store will play the two additional tracks "Repay Life" and "Father".

3. During the event, you will receive gifts when ordering __ meals.

Anyone who spends over RMB 688 to place an order over the phone will receive 4 pairs of __E Meal playing cards for free. Anyone who orders over the phone to order over RMB 888 will receive a free VIP membership gold card from E Meal. Each store must register. Financial Reserves.

4. During the event, the kitchen departments of each store will launch several Father's Day love packages. The prices of each store can be determined according to their own specific conditions. The dishes are mainly healthy and nutritious, and the names of the dishes reflect father's love (reference : The love of gratitude, father’s love like a mountain, father’s love like water, deep love between father and son). We also recommend a Father’s Day special dish.

5. During the event, guests who spend 800 yuan or more in the store will receive a free family photo (10-inch plastic package). Each store must register and keep financial records.

6. The planning department uniformly uses the SMS platform to send Father’s Day blessing text messages to customers: “We are thinking about Father’s Day, __ is a family, a variety of Father’s Day love packages are warmly launched, __ catering wishes all the fathers in the world Happy holidays!"

6. Publicity matters:

1. The planning department of the management company is responsible for engraving Father's Day banners, one for each store, with the content "Father's Day in our hearts, __ family "Dear" and sent to each store before June 15th;

2. The planning department of the management company will uniformly send Father's Day blessing text messages to all store customers on June 16th, "Father's Day is in my heart, __ As a family, we warmly launch a variety of Father’s Day love packages. __Catering wishes all fathers in the world a happy Father’s Day!”

7. Notes:

1. Each store carefully organizes employee learning activity plans and conducts relevant knowledge training for employees according to the plan;

2. During the activity period of each store Do a good job in taking photos and developing photos to increase income points;

3. Point card activities and coupon activities will be carried out at the same time as this activity.

Catering Business Plan 3

1. Development Prospects

I have lived on campus since I was in junior high school, and I am well aware of the troublesome "eating" problem. , that is, the issue of food in the canteen. Since school cafeterias generally serve large pot dishes, although the prices are lower, they are rarely really popular among students. And students’ complaints about the food in the cafeteria are “since ancient times.” Although college students can eat off campus, most students are still willing to eat in the campus cafeteria due to financial reasons. If the quality of food cannot be guaranteed, it will lead to many problems. Students' nutrition cannot keep up, and some students even often skip meals. As a result, diseases such as malnutrition and stomach problems that should not appear among college students are also common, which poses hidden dangers to students' physical and mental health. Therefore, I decided to integrate the advantages and disadvantages of canteens and restaurants and open a student self-service nutritious fast food restaurant.

2. Store Introduction

Our store is located in the central area where universities gather. The main customer groups are college students, teachers, and migrant workers. The operating area is approximately 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features Zhejiang and other southern snacks, but of course local snacks are also indispensable. There are many varieties, complete tastes and rich nutrition, giving diners more choices. For lunch and dinner, there are dishes with different tastes from the north and the south. Instead of meals, a variety of cold drinks are provided, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, ice coffee, fruit platter, etc. This restaurant adopts the buffet fast food method to provide customers with a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, but also has a modern flavor. The walls adopt light and warm colors. The kitchen layout is reasonable and exquisite, and the lighting is good. The overall look is between the properties of a home kitchen and a hotel kitchen.

3. Development Strategy

1. Before the restaurant opens, it must be advertised, because the main customer group is students, and the speed and breadth of information transmission among students are very fast. It is large, so you don’t need to spend too much effort on publicity. You only need simple advertisements in the form of flyers or multimedia (such as speakers).

2. This restaurant adopts a buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors. Different methods can be used to make the taste unique, in order to be different from competitors and provide customers with more discounts to attract more customers. In addition, the restaurant also offers barbecue, cold drinks, eight-treasure rice and other set meals for couples. Due to the lack of casual dining, this will also become a major feature of the restaurant.

3. Many students are accustomed to a three-point-one-line lifestyle. Many times in order to save time, they will choose the nearest dining place instead of going to a farther restaurant, so they are not careful in choosing geographical location. It will be too far away from the school gate.

The restaurant will also launch a food delivery service at the appropriate time and adopt corresponding measures according to different situations. For example: If you order more than three portions (including three portions), you can get free door-to-door delivery. If you order takeout alone, you need to pay a certain delivery fee. This has another advantage. If someone wants to order takeout, in order to avoid delivery, Fee will attract another two takeaways, which can also increase sales.

4. The restaurant uses stainless steel buffet plates, which is economical and environmentally friendly, and waste cannot be dumped casually. You can contact the farmer to collect it regularly for free, which can be mutually beneficial. It is reported that competitors have not done a good job in this regard, so a good dining environment can attract more customers.

5. Although the customer base will drop sharply during the summer vacation, after all, there are still some students staying in school, nearby residents and migrant workers. At that time, methods such as reducing production volume and shifting service focus can be adopted to improve the summer vacation. Business conditions. Consider studying for one month during the winter vacation to reduce unnecessary costs.

6. The market economy is rapidly developing, changing, and dynamic. Therefore, it is necessary to look at the development of an enterprise from a long-term perspective and analyze it, and make a long-term plan. After each stage, it is necessary to Summarize the overall status of the business and make next plans, forming a ladder-like development model. After the operation is stable, you can consider expanding the operation, adding other service items, and looking for new markets, doing chain operations, and slowly building your own brand. You can develop into the catering industry that specializes in providing meals for students. In short, we must Only by looking at problems from a long-term perspective can we have a future for our company.

4. Restaurant management structure

1 store manager and cashier, 1 chef, and 2 waiters.

The business philosophy focuses on the following points:

Main cultural features: health care, humanistic care

Main product features: vegetarian food with therapeutic and health-care functions Food

Main service features: membership-based tracking service

Main environmental features: green dining environment with traditional cultural flavor

Catering business plan 4

1. The purpose of catering promotion

This must be clear, which is the so-called "a teacher must be famous". "Maintaining old customers and attracting new customers" is the purpose that many catering brands say every time they do promotions, and this is just one of the purposes. We can be more diversified and broaden our horizons, such as caring for a certain disaster area, creating a certain cultural base, etc. Because often “curves” can “save the country”.

2. Planning of catering promotion content

Planning of catering promotion content is also a very deep knowledge. Now in the basic knowledge, we can often see lottery, discounts, coupons and so on. price etc. Now, the most fierce battle emerging in the market is "strength", such as getting as much as you spend, daily specials, etc. However, we still ignore the issue of diversification of consumer group preferences. What kind of groups have what kind of characteristics and needs? Not blindly price war can attract all consumer groups.

3. Catering promotion execution

Catering promotion execution is an indispensable part of the whole process. If it is executed well, the promotion activities will not change, otherwise it will be difficult to handle. For example, we held a gorgeous and festive New Year's Day promotional event excerpted from the China Wine News? China Wine News Network. We obviously designed some layouts, but the effect was still deteriorated due to the actual execution ability. There was no on-site Good feeling coming out.

4. Catering advertising and promotion

Catering advertising and promotion means promoting activities. Then, we have to consider how to promote? Through what promotion? At this point, the author will remind the other party, who are you going to promote to? What will they pay attention to? This is also the consistent thinking of our advertising industry. You must first find the right group of people, understand this group of people, and then think about what to do.

5. Catering promotion effect evaluation

Catering promotion effect evaluation is the end of the entire activity and the beginning of the next activity. Why do you say that? I am here to explain its importance. We need to be good at summarizing that failure is the mother of success. The organization of each of our activities is not done once it is held, because our restaurants have to continue to operate. We do not summarize what kind of activities are more attractive, what kind of media is more suitable for promotion, and what kind of image is more suitable. Waiting in any season, it will always be a standstill.

Catering Business Plan 5

As the saying goes, "Food is the first priority for the people." In order to meet the dietary needs of residents, students and other types of customers, this fast food is specially opened on Changsheng Road. shop. Our store adheres to the basic requirements of "guests first, service first" and will provide customers with quality services.

1. Overview of fast food restaurants

1. Our restaurant belongs to the catering service industry, named Urban Fast Food Restaurant, and is a sole proprietorship. It mainly provides Chinese breakfast, such as fried dough sticks, xiaolongbao and other Chinese snacks and side dishes. Lunch and dinner mainly focus on stir-fries and smokeless barbecue.

2. The urban fast food restaurant is located in the commercial pedestrian street. It was a mid-range fast food restaurant in its initial stage. In the future, it will gradually develop into a Chinese fast food chain store like KFC and McDonald's.

3. The owner of the urban fast food restaurant is ___, the restaurant manager ___, and the chef ___. All three of them have 6 years of catering work experience. With our wisdom, talent and dedication to our career, A persistent mind will surely lead the way in this industry.

4. Our store requires ____ ten thousand yuan in business capital, of which ___ ten thousand yuan has been raised, and the remaining ___ ten thousand yuan can be borrowed from the bank.

2. Business objectives

1. Due to its location in a commercial street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened and wants to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the commercial pedestrian street and recover the cost within one year.

2. Our store will add 3 branches within 3 years, and gradually develop into a fast food chain group with strong economic strength and a certain market share, carving out a world among many fast food brands in the island city, and It has become a well-known brand in the catering market.

3. Market Analysis

1. Customer source: The target customers of urban fast food restaurants are: general consumers who go to commercial pedestrian streets for shopping and entertainment, accounting for about 50%; students from nearby schools, Store workers and community residents account for about 50%.

2. The number of customers is abundant and the consumption level is medium to low.

3. Competitors

There are 4 main competitors in the vicinity of the urban fast food restaurant, of which 1 is a large one and the other 3 are small fast food restaurants. These four hotels all have operating periods of more than 2 years. __Fast food restaurants operate both Chinese and Western styles, are relatively expensive and have a sparse customer base. The other three small fast food restaurants have poor hygiene, poor service quality, and crowded and dirty dining environments. Our store has seized on the existing shortcomings of these four fast food restaurants and launched marketing strategies such as "high quality and low price", striving to occupy a place in the fierce market competition.

4. Business plan

1. If the fast food restaurant owner is facing the public, the price of the dishes is not too high and belongs to the low-to-medium price range.

2. Vigorously develop convenience snacks. Breakfast should have a wide variety and low prices, and launch Chinese-style breakfast packages according to local conditions.

3. Provide economical, nutritious dishes for lunch and dinner, and provide an elegant dining environment. 4. Be ready to develop new products at any time to adapt to changing market demands. For example, the purpose of setting up this year is a "home delivery" service.

5. Business hours: morning to evening!

6. For the above plans, we will divide the work and cooperate and perform our duties. We will work hard to get more customers in terms of health, service, price, nutrition, etc.

5. Personnel Plan

1. In the early stage of the opening of our store, the preliminary plan is to recruit how many full-time employees (including chefs) and how many temporary employees (including chefs). The details are as follows :

1) Recruit through the labor market those who have registered residence in this city, have certain work experience, have good professional ethics, are between 20-30 years old, and are interested in joining the catering industry.

Applicants must submit the "Recruitment Registration Form" and attach personal information to our store for an interview.

2) Those who pass the interview, written test, and physical examination will sign a labor contract (including a probation period).

2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training. The specific contents are as follows:

1) Develop a training plan and determine the purpose of the training , develop evaluation methods.

2) Implement training plans and thoroughly study "Labor Discipline" and various rules and regulations.

3) After assessment, those who fail will be suspended for study and 20% of their salary will be deducted until they pass the exam. If you fail the exam three times, your entire salary and benefits for the month will be deducted.

6. Sales Plan

1. Carry out a series of corporate promotion work before the opening, introduce the store's "high quality and low price" sales strategy to consumers, and also distribute questionnaires. According to the needs of consumers, we will improve the products and services of our store.

2. Launch membership system, quarterly card and monthly card to attract more customers.

3. Those who spend a total of ____ yuan per month can participate in the big draw at the end of each month, and the winner (1 person) will receive a gift certificate worth ___ yuan.

4. Those who spend ___ yuan in total every month will receive gift certificates worth __ yuan, and those who spend ___ yuan will receive __ yuan gift certificates, and so on.

7. Financial Plan

All accounts in the store must be recorded in time. Expenditures and income must be entered or recorded by the accountant before they can be used. Double-entry accounting is used. The accounting method is to be managed in a scientific way to avoid confusion in the accounts. Daily income should be counted in a timely manner. All ordering menus and payment receipts must be saved and duplicated for verification and accounting. All items in the store are fixed assets in the store and cannot be destroyed or taken away at will. The total monthly income, after excluding all expenses, is deposited in the bank; if after monthly settlement, the income is higher than planned, it will be adjusted appropriately. In order to mobilize everyone's enthusiasm for work, if hotel property is found to be damaged without reason during work, the salary or bonus of the responsible person will be deducted.

1) Our store’s fixed assets are (____) 10,000 yuan, tables and chairs (____) sets

Business area (____) square meters

Freezer (_____)

Several stove parts

2) How many thousands of yuan is the daily working capital?

(Mainly used for emergencies and temporary purchases)

3) Regarding the accounts, it is necessary to have daily accounts every day, monthly accounts every month, quarterly accounts every quarter, and year-end general ledgers every year. In this way, the profit and loss of the enterprise can be clearly seen on the accounts, thus avoiding blindness in management work. sex.

Note: Since it has just opened, we need to be careful about various expenses, but we must ensure the quality of the food and keep the price as low as possible.

For reference to five related articles for catering business plan sample:

★ Five sample business plan essays

★ Catering business plan Sample book

★ Sample essay of catering business plan

★ Sample essay of catering business plan

★ Three sample essays of catering business plan

★ Two sample business plan documents for the catering industry

★ How to write a sample business plan for the catering industry

★ Sample business plan documents for the catering industry

★ Restaurant Entrepreneurship Plan document sample var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "/hm.js?f3deb3e38843798ce8b6783fc0959c85"; var s = document.getElementsByTagName(" script")[0]; s.parentNode.insertBefore(hm, s); })();