What is graphic design? What does it include?

What is graphic design?

(1) The process of using some special operations to process some digitized images.

(2) It is comprehensive content integrating computer technology, digital technology and artistic creativity.

What is graphic design?

If you are interested in graphic design, you can read this article below to tell you what graphic design is and how to do graphic design, so that you can learn about graphic design. Having a clear understanding of the design industry, of course, is still a long way from becoming an excellent designer:-)

Chapter 1: Understanding Graphic Design

Understanding The definition and concept of design will be the first step in understanding design and will help to understand the scope of our responsibilities as an associate graphic designer.

Section 1: Rectification and classification of graphic design

The word design comes from the English "design", which includes a wide range of design scope and categories of architecture: industry, environmental art, decoration , display, clothing, graphic design, etc. However, the current name of graphic design is very difficult to express in ordinary terms, because the interaction between disciplines is now broader and deeper, and the traditional definition, such as the current name "graphic design ( graphis design) visual communication design, decoration design... This may have a lot to do with the characteristics of graphic design, because design is everywhere and graphic design is everywhere. In terms of scope, everything used for printing is related to graphic design. In terms of function, Talking about "the act of adjusting vision to a certain extent through the person himself", it is called visual communication, that is, using visual language to transmit information and express opinions, while decorative design or decorative art design is recognized as a very inaccurate name. , one-sided.

Now, after understanding the scope and connotation of graphic design, let’s take a look at the classification of graphic design, such as image system design, font design, book binding design, and catalogue. Design, packaging design, poster/bill design...it can be said that there are as many types of designs as there are needs. In addition, commercial design and art design obviously exist.

Section 2: Graphic design. The concept of design

Design is purposeful planning, and graphic design is one of the forms these plans will take. In graphic design, you need to use visual elements to communicate your ideas and plans, and use words and graphics to convey your ideas and plans. Conveying information to the audience and allowing people to understand your ideas and plans through these visual elements is the definition of our design. The survival bottom line of a visual work should be whether it has the energy to move others and whether it can smoothly convey the meaning behind it. Information, in fact, it is more like interpersonal relationships, relying on charm to conquer the target. Does your design have the charm to capture people's hearts? Is it a love-at-first-sight type or a natural one? Do you need to be like a gentle gentleman or a slovenly rebellious one? In fact, graphic designers play multiple roles. You need to know yourself and the enemy, and you need to investigate the target. You should become a member of the target, but you should not just follow their favorites or talk too much. The design represents the customer's product, and the customer needs your emotions to impress others. You are actually the one who "sells" your emotions. Graphic design is an art that is closely related to a specific purpose.

P. Section 3: Characteristics of graphic design

Design is a combination of technology and art, and is a product of the commercial society. In the commercial society, it requires a balance between artistic design and creative ideals, objectivity and restraint, and the author's influence. Speak for the client.

Design is different from art, because design must be both aesthetic and practical, imaginative and people-oriented. Design is a need and not just decoration.

The concept of design is not complete. Design needs to strive for excellence and continuous improvement. It needs to challenge oneself and declare war on oneself. The key to design is discovery, which can only be achieved through continuous in-depth feelings and experiences. Impressing others is a challenge for designers.

The design should move people. Enough details can move people, graphic creativity itself can move people, color taste can move people, material texture can move people... organic and artistic combination of multiple elements of design. In addition, designers should understand that a rigorous attitude itself can cause vibrations in people's hearts.

Chapter 2: The road to graphic design

There may be many different ways to learn design, because this is determined by the diversified knowledge structure of design, no matter what you have done before No matter what you have done in the past, after entering the design field, your previous experience will affect you, and you will face challenges and the possibility of being eliminated. Just as, wanting to create greatness can never rely on people's subjectivity. The same as what a wish can achieve...

Section 1: Are you sure you want to enter this field? --Designer's knowledge structure

Designing a diversified knowledge structure will definitely require designers to have diversified knowledge and information acquisition methods.

The first step: Starting from the understanding of points, lines, and planes, learn to master the basics of plane composition, color composition, three-dimensional composition, perspective, etc.; we need to have objective visual experience and establish a basis for rational thinking. Master the physiological laws of vision and understand the concept of design elements.

Step 2: Can you sketch? According to the 1998 Australian Industrial Design Advisory Committee survey results, the first of the 10 skills that design graduates should possess is: "They should have excellent sketching and freehand painting abilities. As a designer, they should have the ability to express visual graphics quickly and without restraint." , the art of painting is the source of design, and design sketches are the paper form of ideas. We have reason to believe that painting is the basis of graphic design, and the basis of graphic design design! ”

Step 3: You still have it! What's missing? There is a lack of learning in traditional courses, such as pottery, printmaking, watercolor, oil painting, photography, calligraphy, Chinese painting, black and white painting, etc. There are too many, you should ask yourself! No matter what, these courses will strengthen your practical ability, performance ability and aesthetic ability in design at different levels. The most important thing about them is that they let you understand what art is, and more importantly, you discover your own personality, but this is also a long term process.

Step 4: "Can I start designing?" Of course not, what do you want to design? Just as you are about to start playing a game, do you understand the rules of the game? But you don’t have to worry, you have already entered into the study of your major, which also means that you have just begun. You will enter this field with perseverance, no impetuosity, no complaints, a pragmatic and practical attitude. Let’s take logo design as an example. What kind of background knowledge do we need to have, the meaning of the logo, the origin of the logo, the characteristics of the logo, the design principles of the logo, the artistic rules of the logo, the expression form of the logo, the method of composing the logo, we Need to understand why? Why is Coca-Cola popular all over the world; why do we desire to wear Lee brand jeans? As a designer, are you satisfied with the visual environment around us? Ask yourself, what is your design ideal?

Step 5: Can you distinguish between good and bad design, and do you know why? In the previous step, through learning the basic knowledge of design, you have unknowingly entered the imitation stage of design. In order to move forward, we must review history, and then change from studying theoretical books to learning from predecessors and outstanding designers. This stage is accompanied by a relatively long-term process. Your design level may be very unstable. Sometimes you are confused and sometimes happy. With a lot of practice and gradual mastery of the entire design operation process, you begin to move towards a mature designer.

You need to learn the rules and then break them.

Section 2: Can you become an outstanding designer? --Requirements for designers

1. A successful designer should have the following points: A. Strong and keen sensitivity B. Ability to invent and create C. Ability to evaluate the aesthetics of works D. The ability to express design ideas E. Have comprehensive professional intelligence

Modern designers must have a broad cultural perspective, profound wisdom and rich knowledge; they must have an innovative spirit, be knowledgeable, sensitive and able to solve problems People who think about problems should consider social reflection and social effects, and strive to design works that are beneficial to society, can improve people's aesthetic ability, psychological pleasure and satisfaction, and should summarize the characteristics of the contemporary era and reflect the true aesthetic taste and aesthetic ideals. At least you should understand that good designers have their "own" approach, clear images, and logical perspectives.

2. Designers must be confident and firmly believe in their own personal beliefs, experience, vision, and taste. Not blindly obedient, not arrogant, not arrogant, not arrogant. Face it with a rigorous academic attitude, not personality for personality, not design for design. As a designer, you must have unique qualities and superb design skills. That is, no matter how complex the design topic is, you can learn and digest the essence of excellent designs of the same type to achieve new results by carefully summarizing experience, thinking carefully, and repeatedly deliberation. create.

3. Graphic design is a profession. The level of a designer’s professional ethics has a great relationship with the perfection of the designer’s personality. What often determines a designer’s design level is the degree of perfection of the personality. The higher the level, the better the personality. Improving his ability to understand, grasp and balance, discern, coordinate, and deal with things... will help him overcome obstacles one after another in his design life. Therefore, designers must pay attention to personal cultivation. Literati often say: "Cultivation of other things first The shape, then practice the quality.”

4. The improvement of design must be carried out through continuous learning and practice. The designer’s extensive exposure and concentration are contradictory and unified. The former is the source of inspiration and expression, and the latter is the work. manner. Good design is not just the creation of graphics. It is the result of a lot of intellectual work. Being involved in different fields and playing different roles allows us to maintain a broad vision and make our designs contain more information. . The most critical thing in design is idea. Good ideas require education and time to incubate. Design also requires a broad vision, so that information has a broad source. Drawing by analogy is one of the important features of learning graphic design. Arts are essentially interconnected. The constant supply of culture and wisdom is what makes an evergreen tree in the design world. magic weapon.

5. Personalized design may come from design ideas that are rooted in the long cultural tradition of the nation and are rich in national culture. Nationality, originality and personality are equally valuable, as are regional characteristics. One of the designer’s intellectual backgrounds. Future designers will no longer be narrow nationalists, and the symbols of each nation will be more reflected in the national spirit. Nation and tradition will also become a schema or design element. As a designer, it is necessary to take the nation seriously. Tradition and culture.