How to do a good job in marketing?

Life is the best marketing, especially homestay products.

B&B's marketing promotion includes conventional promotion methods, such as online marketing: B&B is displayed and promoted by establishing an appointment website and online channels such as Douban, Weibo, WeChat and webpage; Overall marketing: jointly set up a homestay association, integrate resources and package marketing as a whole; At the same time, people's popularity can be improved by holding festivals collectively; Word-of-mouth marketing: the most important thing is to establish a good customer relationship with tourists and establish your own brand through enthusiastic service.

You have to live with experience. A homestay that has no life and only sells accommodation is doomed to be bleak.

For the average homestay owner, it is unrealistic to build a professional and integrated promotion platform, and both investment ability and professional ability are questionable.

At this time, the media is the savior.

For public platforms like Ctrip and Qunar, it is obvious that what you can find here is accommodation, not lifestyle. Ctrip and Qunar are traffic platforms suitable for hotels. B&B is a small and beautiful individual, which belongs to the category of scenes, and its core is community commerce. The essence of community commerce is to disintermediate and make full use of scene marketing. Therefore, hoteliers should learn to use self-media tools, including WeChat, Weibo and other media, make full use of business characteristics and tonality, identify their own customer base and realize accurate marketing. The effect is often twice the result with half the effort.

Therefore, in 20 15, Airbnb, self-contained guest and other homestay platforms began to expand in China, and some small and beautiful homestay and lifestyle sharing platforms gradually emerged in China, including state guests and rural tours, but it will take time to promote the rapid development of the domestic homestay industry. Especially in the environment where the promotion industry chain is incomplete, hotel operators can only make the value of the media like all-round e-commerce, thus forming a strong adhesion to the media.

In today's rampant industrialization, people generally have a feeling of pastoral. After staying in the city for a long time, everyone has a desire to graze in the countryside. I long for a few days to live a leisurely life, and experience the pastoral taste of "talking and laughing with great scholars, but not with Ding Bai". This is B&B's market, and the key is how to activate it.

First of all, there must be no misunderstanding in understanding. Don't think that with good design, good taste and good hardware, you can have leisure and happiness, and guests should be eager to enjoy it. But the reality is that in the operation of the hotel, all kinds of guests will annoy you: the lights are broken, the bathroom is blocked, the door can't be opened, and the electrical switch can't be found. These are common situations. As the master of the people, we must be omnipotent, willing to share and full of enthusiasm; If you are just tired of the city and want to return to the mountains, then the operation of the hotel is too simple. These worldly things are the first problem that hosts encounter.

A core question is-do you want to pretend or make money?

If you choose one of these two points, I advise you to stop, don't desecrate the hotel and don't make fun of yourself.

Running a homestay is actually a very tiring thing, because I like it, so I am not tired; After doing it for a long time, fatigue becomes enjoyment, and enjoyment becomes feelings; Do it again, and feelings will become the vision of some people. So, before you start, you must think about it. Is it for reward or for making money? If you want to make money, you must put down your airs, and if you want to return, you must be prepared not to make money. If you don't think it over, the art can't be installed in the end, and it will become a sale of accommodation. In the end, the accommodation can't be sold, so we have to close the door and transfer it.

In fact, B&B's marketing should be a kind of sharing, just a display of life. In the era of mobile Internet, everyone is the media. As long as the media is well managed, the B&B brand will grow with the personal brand. This is true even on the official WeChat account. The key to B&B marketing communication is not that you tell people that I have a B&B here, but what kind of B&B I have here and what kind of life we live.

Jumping out of the hotel to see the hotel can inject more vitality into the hotel. B&B can't be regarded as a separate accommodation, but should be integrated with the surrounding environment and preserve the local life. If it's just accommodation, it's difficult to compete with the hotel and leave reasons for the guests. The practice of hometown tour is to combine "B&B+people+products" to give guests a deep local experience and give them reasons to choose B&B instead of hotels. For example, this model is adopted in the operation of a hotel in Guangzhou for hometown travel. B&B was originally just a lonely local building with a good environment but no one lived in it. Travel in hometown according to local conditions, picking plums in spring and bayberry in summer, making full use of the rich local landscape resources to create outdoor activities such as kayaking and hiking; Coupled with human factors, the management mode and effect of the hotel have undergone qualitative changes.

Staying in a homestay is to relax and feel another way of life. Therefore, hotel management will see another new world by borrowing elements such as environment and humanities, paying attention to design sense and selling points, and combining catering, rooms, people and products. If a single B&B cannot hold any large-scale festival marketing or event marketing, it should at least hold continuous small-scale activities, especially those combined with local folk customs, to form a strong B&B project cohesion.