What parts does the activity plan include?

Both business activities and enterprise activities are inseparable from the planning of activity plans. In the face of increasingly diverse social needs, the way of holding activities should be constantly innovated to keep pace with the times, which requires that the planning of activity plans should conform to the social trend and reflect it to a certain extent.

Activity planning is a purposeful, planned and step-by-step social coordination activity organized by many people. It is essentially a commercial activity. Good activity planning can shape the image of the enterprise and improve its visibility. According to different enterprises, different markets and different themes, many different activity plans can be derived. Except for the difference in creativity, the specific process is the same. In view of the fact that many planners are very helpless about the company's activity plan, I specially arranged the specific process of the activity plan.

1, planning ideas

The first step in planning an activity plan is to clarify the planning ideas. First, you should make clear the theme of this activity, determine the theme, whether it's a corporate conference or an annual meeting, the promotion of major commodities or the promotion of corporate image, and extract the most important information as the theme of this activity. Ensuring that the planning idea does not deviate is the leading line to promote the smooth progress of an activity.

2. Introduction of activity information

It is very important for an activity to convey information to the target audience. Otherwise, the activity is an empty shell, flashy and useless. Following the 5W2H analysis rule is the key to the success of an activity. We should know what the purpose of the activity is, why we should do it, what the content of the plan is, when to start the activity, when to prepare it, when to do it (when and where to do it), who is the organizer, initiator, executor and server of the activity (WHO), how to set up the method and process of the activity, how to do it (how), and how much manpower, material resources and financial resources are needed (how much) The planner of the activity plan must first have a clear understanding of the whole activity, choose the most important information and convey it to the audience accurately, so that it can be easily remembered by the audience.

3. Website recommendation

Any activity can't be separated from the choice of the venue. At this time, it is necessary to choose the venue according to the type and theme of the activity. For example, if the environment and spatial layout of the exhibition activities are high, it is necessary to choose a venue with artistic characteristics. If it is a conference forum, it is necessary to choose a conference center with a strong commercial atmosphere. If it is a press conference, celebration and other activities, it is necessary to choose hotels, clubs and other venues. We must also find the point where the venue and activities fit together. This is a plus item for an activity.

4. Active subjective visual design

The main visual design is the soul of an activity, which can best reflect the theme style of the activity. The main visual design includes invitation design, check-in background wall design, main background board design, activity promotion design, publicity bag design and so on. On the whole, it should be coordinated and unified. The effect of the main visual design of the activity directly affects the effect of the promotion of the activity, and it is also an indispensable link in the activity planning.

5. Activity flow

Activities are all composed of links, and the setting of links should also be arranged according to the theme of the activities. If it is the opening ceremony, it is inseparable from the ribbon-cutting ceremony and the launching link. From guest admission to opening design, leaders' speeches and program interaction, every link needs to make plans to ensure the orderly activities. The planning of every part of the activity should be creative and novel. An activity, as long as there is a bright spot that can be remembered by the audience, can be considered a success.

6, emergency plan

There are many uncontrollable emergencies at the event site. The emergency plan is mainly aimed at the emergency situation on the day of the event site, and at the same time, it is necessary to clarify the division of labor of the on-site staff to ensure the orderly conduct of the event site.

7. Activity quotation

The activity cost is high, so it is necessary to estimate the cost when planning, and list all the expenses involved in a table with floating price range, including dance, lighting, sound, venue rental, material estimation and so on. And arrange materials reasonably within the economic capacity of the event organizer.