What is the role of Atour Hotel’s tourism and cultural product marketing?

Understand both the city and the experience.

1. Atour Hotel’s tourism and cultural product marketing uses local photography, collecting photography works from member groups, so that hotel guests can have some intuitive understanding of the city in a hurry.

2. Atour Hotel’s tourism and cultural product marketing closely focuses on the consumption characteristics of the new middle class, manages space and people, and provides the new middle class with differentiated experiences with humanistic value.