From 0 to 1: Vic's entrepreneurial talent

Vic's entrepreneurial scope ranges from 0 to 1.

The author of this book is He Weike, general manager and chairman of Waco Group. 200 1, successfully established Vic Hotel Management Company after being laid off, failed to start a business, worked to pay off debts, and started a business again. Vic Vocational and Technical School, Vic Holiday Travel Agency, Vic Wedding Service, Home Inn and Moonlight Health Activity Center were established in 2004, and Qionghai International Community for the Elderly was established on 20 14. Rich work experience is also for successful people. Successful people also have all kinds of unlucky days at the beginning of their work. They learn from their mistakes and accumulate experience to pave the way for future work.

Look at the title of this book again. From 0 to 1, there is a process from scratch. Imagine that the accumulation of commercial wealth or the formation of living habits is a process from scratch. Once you start, time will accumulate. This is a book about practical experience, which gives me a lot of inspiration as a newly graduated college student. Although I don't have any accumulation at present, I can also understand the philosophy of other places and change my way of thinking.

First, one must be able to care for and grow his ideals with his own efforts. Vic said that this needs a practitioner to do. In the early stage of starting a business, you can start from your familiar fields. First, you won't be surprised. Second, you can quickly occupy a certain market through your own understanding, get a group of stable customers, and then develop your next work. Here, you also mentioned several questions about your mentality. You should grasp them in time before planning, but you should not be impatient. Honesty is the foundation of your life. You can't lose your integrity in the face of interests. Losing it means losing customers and the future of the company. Brand effect is something that the author attaches great importance to. Winning the company's reputation by discounting is a strategy, not losing money to earn money. When it comes to marketing, the author is experienced and can expand many things we are interested in without too many cliches.

Secondly, the author concludes that in order to make products speak for you, that is, the brand word-of-mouth effect brings the effect of word-of-mouth communication, old customers will spare no effort to do the most practical publicity for your products. For customers, we can start from the emotional aspect and deeply understand what customers' needs are. Here is a vivid example. An excellent car salesman will make frequent phone calls in times of economic depression, ask customers about their car needs from door to door, and carefully record them. One family said that if his child graduated from college, he might consider buying him a car, and he would carefully record it. When the time is right, he will visit customers. Customers are surprised by the careful observation of the salesman and are willing to do business with the careful salesman. Understand customer needs, don't fight unprepared. When developing new business, the author founded the activity center for the elderly in 14. At that time, it was still a relatively new industry with a certain public welfare nature, so the market prospect was quite great. However, when the local decoration is completed and the old people move in, many old people are reluctant to leave the house where they have lived for a long time. They knew that they would never come back this time. Therefore, the author began to arrange staff to go to the nursing home to communicate with them on time, and pick them up to the center to communicate with other elderly people during the day. In the long run, as long as the staff contact the old people with sincere heart, the old people will naturally treat the staff as children. With the activities going on, the reputation of the center will spread among the old people, and more and more old people want to stay.

Thirdly, the author also has his own views on the communication of business partners. Make friends with your heart, and you can make like-minded friends with sincerity, because you never know when your friends may help you. At that time, I was not the one who looked at the address book with my eyes open. Long-term and cooperative relations have different effects, and the two sides can also form a certain tacit understanding and promote each other's development.

Fourth, when it comes to entrepreneurs themselves, he stressed that we must grasp the tightness of power, and we can delegate power to the management of middle-level cadres on some minor issues. In terms of company finance and project contact, we must be able to report information regularly in order to grasp the company's operation. In addition, the author also said that a good entrepreneur needs to have a lifelong learning mentality, dare to admit his mistakes, and respect and listen to the voices from the bottom. This does not mean that every trivial problem has to be dealt with. You can set the manager's phone number or feedback card for employees. Employees who put forward constructive suggestions and create benefits for the company also need to be rewarded in time to encourage employees to think of the company, that is, to think of themselves, develop together with the company and enhance their sense of belonging.

Many aspects of this book also involve knowledge of management and psychology. The author is also the principal of an education and training institution, so he can freely use his knowledge to handle the affairs of the company and lay a good reputation in the industry. Entrepreneurship is the same as your own growth. Both of them need a good operation idea and a good operation plan. Learn to manage yourself and learn to live. This is the philosophy of life I learned from it.