Traditional Culture Encyclopedia - Hotel accommodation - Why is Audi in China called FAW Audi?
Why is Audi in China called FAW Audi?
First, the reason.
FAW Audi is produced by FAW-Volkswagen. In FAW-Volkswagen, China holds 60% of the shares, Volkswagen 30% and Audi 10%. In this new company, Audi accounts for 60% and FAW accounts for 40%. The new company manufactures electric vehicles and PPE platform, which is a high-end pure electric vehicle platform jointly developed by Audi and Porsche. All the future will be high-end electric vehicles.
Some people say that Audi signed a contract with SAIC to produce SAIC Audi, and the A7 sedan was handed over to FAW-Volkswagen for sale. As a balance, FAW took a step back, giving Audi a large share in electric vehicles.
Second, the history of Audi brand.
Audi, formerly known as Automobile Alliance, is a merger of four brands. It is said that in the 1990s, when you drove an Audi into and out of major units, the security guard at the entrance of the hotel immediately greeted you with a polite smile and directly opened the door for you to receive Audi. At that time, the card face was a lever, so how did Audi come together with the instrument? We all know that the predecessor of Audi VI is Audi 100. As early as the mid-1980s, FAW wanted to go to the high-end market, but it lacked resources and technology.
Then I want to introduce foreign high-end automobile technology. It was supposed to cooperate with Chrysler in the United States. At that time, the Chrysler market in the United States was in full swing, and I certainly didn't like the China market that started in the early stage. Then I asked FAW for a wild price. Just as I was talking about the collapse of Chrysler, I happened to meet audi ag who was bent on entering the China market. This shows that Volkswagen Group is really discerning and deserves to be the number one brother among the world's top 500 car companies. So they signed a cooperation agreement with Audi in 1988, and produced 499 Audi 100 cars in the form of CKD. So what is a CD? To put it bluntly, all the parts are made in Germany, then imported to China and assembled with our instruments. To put it bluntly, it is OEM. Audi 1 10 was immediately snapped up by government departments, because there were not many luxury cars in China at that time, and Audi 100 became a veritable official car.
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