Tourism planning book with pictures and texts, tourism project planning book template ppt

1. Travel project planning book template ppt

The simplest word also has such arrows, but it is too painful to make a itinerary in word. If it's simple, use slides. If it's a little more high-end, use professional drawing software like Photoshop.

2. Travel project plan template

Travel around the world, measure the world, and travel as you wish.

3. Travel plan template plan

The theme determines the purpose and direction of tourism marketing planning.

Theme refers to: in collective activities, using a theme as a clue to carry out activities and communication around the theme.

Theme goals refer to the tasks to be completed or the results to be achieved through the theme activities.

4. Travel plan template and sample essay

Based on clear and specific goals, form recreation methods, product content, theme brands and business models, thereby forming unique tourism products. Either comprehensively enhance and extend the vitality of old tourism products, or build an effective marketing and promotion plan to promote tourist destinations to obtain good economic and social benefits in the near future. Tourism planning must be innovative and operable.

5. How to write a tourism project planning letter

It mainly includes the project content outline and project brand promotion plan. Project operation plan, project service measures, safety emergency management measures, etc.

6. Tourism project planning template template

The main contents of the ecological planning of tourist attractions include the following points, as follows:

1. Determine the objectives of the ecological planning The goals of ecological planning in target scenic areas are reflected in three aspects: 1. The goal of natural resources is to preserve the overall ecological value, the basic characteristics of existing resources and the ability to recover from human activities. Specific contents include protecting, maintaining and improving the quality of surface water and groundwater; preserving, protecting and improving the diversity of animals, plants and their habitats; protecting the quality of natural scenery, etc. Second, the goal of human resources is to maintain and improve historical and cultural resources. Specific contents include maintaining traditional lifestyles that are relevant and coordinated with the overall ecological value of the planning area; preserving and protecting historical and cultural resources; and exploring elements of historical and cultural resources. Third, the development goal is to adjust the development of tourism to coordinate with the protection of the overall ecological and cultural value of the scenic spot. For example, only projects that promote development are allowed in designated future development areas, and only tourist reception facilities are allowed in designated areas.

2. The purpose of the ecological survey is to collect information and data on nature, society, population, economy and other aspects of the planned area, to provide a basis for a comprehensive understanding of the ecological process, ecological potential and restrictive factors of the planned area. Ecological surveys in scenic areas can be completed through field surveys, historical surveys, public participation social surveys, remote sensing surveys, etc. The contents of the natural environment survey include topography, landforms, hydrology, climate, vegetation, wildlife, land use status, etc. The content of humanities investigation includes local history, culture, socio-economic culture and geographical characteristics. The investigation and analysis of social factors is to determine the economic level of the area where the tourist attraction is located, as well as the economic development level and radiation distance of the nearest central city, economic belt, and economic zone. This plays a key role in determining the scale of development of tourist attractions.

3. Eco-tourism product planning As humans and nature live in harmony, American tourism products increasingly emphasize the ecological model, including ecological themes, ecological entertainment and ecological artistic expression. There are ecological mazes (flower maze, fruit and vegetable maze, wetland maze, water maze, forest maze, etc.), forest oxygen bar and forest bathing beach, big tree house, land art, sky garden, etc. Combine ecological landscaping with ecological recreation, use green plants for landscaping, use green plants for recreational projects, and use green environments to create recreational models.

4. The application of ecological technology in scenic spot planning Ecological technology includes the application of ecological materials, the configuration of native plants, the application of low-energy technology, green plant environment, environmentally friendly materials and technologies, etc. It is especially important for scenic spot planning.

5. Ecological suitability analysis Ecological suitability analysis is the core of ecological planning.

Its purpose is to apply the principles and methods of ecology, economics, geoscience and other related disciplines to determine the suitability and restriction of landscape types for a certain use, classify the suitability levels of landscape resources and environment, and propose land use in landscape tourism development. Take advantage of suggestions.

Based on the analysis of ecological suitability, those areas that are ecologically sensitive, have unique landscapes, are suitable for maintaining their original appearance, and are not suitable for human construction interference are accurately set up as protected areas; some of them are slightly less sensitive and have smaller landscapes. Well, development and utilization should be restricted under guidance and set up as a protected area. The other part has low ecological sensitivity, natural terrain and vegetation are of little significance, and is suitable for development and becomes a development zone.

Data source: Qianzhan Industry Research Institute

7. Free template of tourism project planning letter

Day 1: Take the train from Nanjing to Nantong at noon. Take the No. 41 bus to South Street, watch the Hao River at night, and then go to a hotel (Home Inn) to rest.

The next day: Take bus No. 5 from the city to Langshan Scenic Area. First visit Langshan Amusement Park, then go to Langshan to enjoy the scenery, and return to the city to eat and rest in the evening.

Day 3: Take the train back to Nanjing.

Four. Analysis of each link

1.1 Arrive in Nantong at noon on the first day of travel. Use your own dry food for lunch, and then take bus No. 41 to South Street No. in the city center. Going to the city center is a must.

1.2 After shopping, fill your stomach first. There are still many snacks in Nantong. The more famous ones include Xiting Crispy Cake, Nantong Yuanzi, Leek Box, etc. I I plan to eat while walking.

Xiting shortbread is made by hand using refined white flour as the main ingredient and goes through 28 processes. The shortbread is baked over low heat, with the surface turning yellow but not burnt; the shortbread is made with exquisite craftsmanship, and each cake has eighteen layers. If you don’t believe it, soak them in boiling water and you can clearly see their layers. There are two ways to eat Xiting shortbread: drying and soaking in boiling water. It's crunchy when eaten dry. Because the sesame seeds are stuck to the surface, the more you chew, the more fragrant it becomes. Soaked in boiling water, it tastes delicious, especially suitable for the appetite of the elderly.

Nantong Ziyuan

Dumplings made of glutinous rice crumbs or sorghum crumbs are tender and glutinous, and Nantong people particularly like them. In different seasons, Ziyuan's cooking methods and eating methods are different. There is a proverb in Nantong that the winter is the big winter and the new year is small, so dumplings are eaten for breakfast during the Winter Solstice to show reunion. On the first day of the new year, you should eat dumplings for breakfast, which are solid dumplings of different sizes dipped in sugar, which symbolizes the fullness of children and the reunion of the family and their happiness. The round filling can be made with sesame cake crumbs, washed sand, shepherd's purse, shrimp, fresh meat, etc. When you get married, you should eat richly. Nantong City and Beisan County are both made of glutinous rice crumbs. Qidong, Haimen and Tonghai areas pay attention to using sorghum shavings to make red balls.

1.3 I went to see the Haohe River at night just because I was tired after walking around the city center and wanted to take a break and look at the scenery. Besides, the Haohe River is a moat. You no longer need to drive, you can walk there directly.

Haohe Scenic Area is an open scenic area with the ancient moat as a link and the city as the center. Haohe River was originally the moat of Nantong and has a history of more than a thousand years, according to historical records. The city is a river. For thousands of years, she has been responsible for defense, drainage, transportation and drinking water, and is known as the personal background. The wide and orderly water surface, clear water, circuitous ripples and natural beauty of Ou Fei and Yu Fei are also known as the Emerald Necklace of this city.

Wu Ting Yao Yue

: 8. Tourism planning letter sample

1. Looking at innovative development from a thematic perspective

In reality , rural tourism areas only regard rural experience as an accessory part of rural tourism products, and have not received due attention2. For example, the Five Golden Flowers Chengdu Rural Tourism Area is a mature scenic spot for the development of rural tourism in my country. As the five golden flowers, Jiangjia Vegetable Field gives urban tourists the opportunity

In the construction practice of rural tourism areas in our country, rural tourism products have not received attention. There are many reasons, one of which is that they Rural experience products can be innovatively developed according to local conditions.

The personalization of rural products determines that the planning and development of rural products must follow the triple requirements of local resources, local culture, and local markets, complete the combination design of rural products in a themed and refined manner, and abandon some ubiquitous and idle flowers and fruits. Primary product forms such as picking, fishing, and horse riding.

Theming is an important way to design rural experience products. On the one hand, the themed countryside can provide tourists with a unique and quiet rural environment, allowing them to experience rural life for a long time; on the other hand, it can maximize the rural nature through planning and guidance, and avoid the impact of foreign cultural elements on the quality of tourists' experience. Regarding the planning methods of theme villages, we can learn from the planning points of native villages.

2. Strengthen experience design with in-depth participation.

In-depth participation means that tourists must be immersed in the production process of the product, fully participate in the entire production process, and have time to make a psychological summary after consumption. The entire process and personal experience are key to experience design, and each process is closely connected. Even if any link is missing, the experience will be greatly reduced and consumer satisfaction will not be maximized.

Use the concept of deep participation to design products, requiring planners not to add mandatory requirements to the product during the product design process, and try to guide tourists on what they should and should not do. It has nothing to do with certain rules and takes them for granted. How do you think tourists will feel after completing the formalities? Instead, we will place tourists in the environment, create conditions for them to think and act independently, and make them aware of what to do in this situation. Based on this, they can develop products that guide tourists through the experience process smoothly, and tourists will fully participate in it, and finally realize it.

3. Pay attention to the psychological needs of the product.

Maslow's theory divides needs into five categories: physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. The planning and design of rural experience products should make full use of Maslow's goal of self-realization as product design and market development.

Therefore, the planning and design of rural experience products should be based on higher-level psychological needs. When choosing a rural product theme, attention should be paid to the combination of high psychological needs such as culture, countryside, and characteristics. Attention should be paid to the development of tourist souvenirs, which must be able to fully condense tourists' experience and feelings, thereby achieving a tourist experience. Seeing souvenirs can also touch the hearts of tourists long after they have returned to their original lives. Pay attention to tourists' sensory stimulation and satisfy tourists' high-level psychological needs. By satisfying their high-level sensory needs, we can satisfy tourists' pursuit of peak experience from multiple sensory effects such as vision, touch, hearing, taste, and feeling, and avoid tourists' decline in long-term products. Experience and feelings caused by low grade.

4. Mobilize residents’ enthusiasm for extensive participation.

The development of rural experience products must involve extensive and in-depth participation of local residents in order to achieve the authenticity of the experience environment. Rural aborigines carry the most primitive living environment and attitudes in the countryside, and their existence is the soul of the countryside. A rural area without indigenous people is just a visual village. In the production process of rural products, through the extensive participation of rural indigenous people and the teaching of language and movements, the quality of tourists' experience can be subtly improved.

In planning and design, residents’ artistry, flexibility and scientific planning supervision are the keys to ensuring the quality of rural experience products. In some rural tourist areas, farmers can build residential areas through unified planning, live in concentrated areas, and manage land intensively. It is of positive significance for ordinary villages whose main function is production and life, but it is unwise for villages whose supporting industry is tourism.

Tourism planning is a creative process that relies on creative thinking to integrate tourism resources, achieve the optimal fit of resources, environment, transportation, and market, and achieve tourism development goals.

2. The basic tasks of tourism planning

Aiming at clear and specific goals, form recreation methods, product content, theme brands and business models, thereby forming unique tourism products, or Comprehensively enhance and extend the vitality of old tourism products, or build effective marketing and promotion plans to promote tourist destinations to obtain good economic and social benefits in the near future.

Tourism planning must be innovative and operable.

3. The importance of tourism planning

The in-depth development of tourism products and the satisfaction of market demand depend more on tourism planning. The particularity of tourism behavior is that static tourism must be promoted with dynamic methods.

4. Tourism planning before tourism planning - tourism master planning

Introducing tourism master planning before planning can solve in-depth research, accurately position the market, theme, image, and establish core attractions ; Integrate resources and markets to form attractive product forms; implement strategies and action plans.

5. Tourism planning after tourism planning - in-depth tourism planning

Tourism planning has been completed, and further tourism planning is needed to transform the big ideas of the planning into products, projects and action plan. Relying on the tourism planning report, detailed planning and construction can be carried out.

6. Implementation planning of tourism planning

For a single tourism product, tourism planning is more practical and powerful than planning! The life cycle of tourism also determines the planning of a scenic spot, but its vitality is not as long as its planning period. Tourism planning can immediately drive economic growth. When tourist tastes change, travel planning can be flexibly adjusted. This is the advantage of travel planning.

7. Tourism planning and marketing planning

Brand planning, brand positioning, brand image, brand slogan, and integrated brand communication are all manifestations of the current lack of planning in tourism enterprises.

8. Investment and financing planning for tourism planning (packaging)

Tourism planning is not targeted at a single project, it can’t really attract investment. With the decomposition of individual tourism plans, investors have opportunities to invest. Tourism planning pursues the goal of commercial profit and is in line with the interests of investors. The creative thinking of travel planning has brought huge returns to investors!

9. Positioning in tourism planning

Tourism planning and positioning is the core step of tourism planning and an action to grasp the key points. It can be divided into the following five aspects: 1. Theme positioning of tourism planning: The project is integrated and constructed according to a clear, unique and fascinating theme; 2. The goal positioning of tourism planning: It is necessary to determine to what extent the unique attractiveness of the project will be enhanced to have the basis for achieving the goal. 3. Market positioning of tourism planning: Based on the segmentation structure, a comprehensive form of four-dimensional structure of importance, marketing sequence, regional division, and category division is formed. 4. Functional positioning of tourism planning: focusing on six major elements and combined with recreational methods, a comprehensive functional structure of the system is built. 5. Development strategic positioning of tourism planning: plans and policies to determine major issues such as focus, sequence, structure and investment allocation in development.

10. Tourism planning classification

Product planning of tourism planning

Including product integration, product profit model design, recreation model design, core attraction creation, investment Output analysis, marketing model design, etc. Tourism planning management and corporate culture consulting and planning: Consulting and planning aims to establish an organizational team with inherent stamina, efficient operation, and value synergy for sustainable development of the enterprise. Tourism planning, investment and financing planning: Investment consulting planning is the planning of enterprises and governments in terms of capital operation and capital operation.

In short, different IPs are developed according to the cultural background of the field.

9. Tourism project planning document template document

Tour guides: Tour guides are mainly divided into Chinese tour guides and foreign language tour guides. Its main job content is to guide tourists to experience the beauty of mountains and rivers, resolve emergencies that may occur during the journey, and provide assistance with food, accommodation, transportation, etc. In China, anyone who wants to work as a tour guide must take the Tour Guide Qualification Examination

Travel consultants: Travel consultants refer to professionals who are engaged in providing travel consulting services and related services to tourist groups or individuals. Abroad, travel consultation is already quite mature. There are already relevant people engaged in tourism consulting in China, but from a professional perspective, there have been no formally standardized professional names and professional standards. The emergence of the new profession of Chinese travel consultant has also filled this gap.

3.

Travel consultant: Entering China from the West in 2008, it is still an emerging industry in China.

Travel agencies remain the mainstream of the industry. Currently, domestic sales staff are classified as travel consultants, responsible for receiving customer inquiries, introducing travel routes and other related businesses. Currently, there is no professional certification agency in China, and most travel consultants are working tour guides and customer service staff, as well as individuals.

4.

Tourism administration department: Tourism administration department requires civil servants to obtain employment. The specific process includes online registration, on-site registration, written test interview, physical examination, list announcement, etc. Employment units include provincial, municipal and county tourism bureaus and their affiliated enterprises and institutions. The specific location of each unit is determined based on need. Please refer to the civil service recruitment brochure for that year.

5.

Travel agency: The functional departments of a travel agency are divided into: business department, planning and adjustment department, reception department, tour guide department, liaison department, and finance department.

Extended data

Employment prospects of travel consultants

There has never been a new profession as popular and promising as travel consultant training. This is the feeling of the dean of the Tourism College of a university in Chongqing after having an in-depth understanding of this profession. In fact, his feelings are also a true reflection of the training profession of travel consultant. Most of the first batch of graduates in Chengdu now earn more than 3,000 yuan in monthly salary, and the outstanding ones have an annual salary of 100,000 yuan.

However, just the temptation of an annual salary of 100,000 yuan, the training of a travel consultant can never be said to shake people's lives. A profession leads to a life, explained by experts: The concept of tourism consultant training originated in developed countries in Europe and the United States. In the United States, France, Belgium, Switzerland and other countries, travel consultant training has gradually replaced tour guides. For our country, tourism consultant training should change our lives from the direction of reshuffling the tourism industry.

For today’s tourism professionals, rejuvenation is a status quo. So when you are no longer young, where will your life and career path be? This is one of the values ??of travel consultant training. At this time, travel consultant training will become your stepping stone into tourism industry management, because the learning process of travel consultant training will equip you with the ability to plan travel routes and overall tourism marketing management.

For students in tourism-related industries who are about to leave school, tour guides seem to have become the only way to go, so if this way can I don’t I get in? The emergence of tourism consultant training has broadened the single-plank bridge for employment. Hear the voices of applicants: To find employment, you must seize policy opportunities! It is understood that these tourism majors have always paid special attention to the tourism industry. Recently, travel consultation has become a hot word in the tourism industry. The tourism departments of Beijing, Shanghai, Guangzhou, Chengdu and other domestic metropolises are building tourism consultation service centers with great fanfare. Healthy tourism and safe shopping have become the top concerns of tourists and governments.

For white-collar workers in the workplace, traveling has become the first choice for relaxation. How to enjoy travel is the biggest concern for white-collar workers in the workplace. Travel consultant training also fills the needs of white-collar workers in the workplace, enriches their lives, and allows them to easily design their own travel routes and make travel more enjoyable.