How do hotels plan event marketing?

1 campaign marketing, as the core weapon of transformation, is interspersed in two stages: brand exposure and brand maintenance.

In the peak season, festivals and anniversaries of the hotel, we should plan activities to enhance the exposure and turnover of the hotel.

Activities are mainly based on self-media platforms such as WeChat, Weibo and vertical media, and WeChat and Weibo are the main positions for activities.

Every vertical media activity is an auxiliary carrier for user exposure and transformation.

5 cases: "You are invited to try to sleep when the new store opens", "You can get city souvenirs when you stay in the hotel" and "You can enjoy a 10% discount when you stay in the Golden Line on holidays".