You really don’t know how to improve the experience of form design?

1. How to improve the experience of form design? User attraction

Reviewing the entire purchase process, from product details to content conversion, the order filling business is responsible for maintaining the attraction of user content. force. How to maintain or even improve the attractiveness of user content in a boring hotel format?

By analyzing the needs of user scenarios, reorder the information that users care about. The first screen deemphasizes the hotel name that is displayed explicitly to the user on the details page. Instead, in this link, we strengthen and integrate what users need to know, such as room type, check-in time, departure time, etc., to clarify product ownership. At the same time, in order to improve the attractiveness of the content to users, we have launched hotel "value" and "free cancellation" information to alleviate users' concerns about product prices and sunk costs, and actively encourage users to complete subsequent forms.

2. How can we improve the experience of form design? Split module

In addition to resetting the order of information on the first screen, we also reset each form that the user needs to fill in. The module has undergone some adjustments.

If the insurance module is canceled, all information that requires user confirmation and review will be highlighted and guided to avoid customer complaints. While we need users to know this information, users don’t necessarily want to know this information when filling it out. Excessive information interference affects the identification of useful information and reduces the efficiency of users filling out forms. Therefore, when reconstructing the new version of the form, we integrated the protocol information into the final unified confirmation, reducing the visual burden of text and icons, and uniformly weakening the presentation of auxiliary information. Instead, we emphasize the cancellation amount of the insurance and the insurance module that the user needs to confirm.

It can be seen from the comparison of the plans before and after the revision of the International Hotel that each subdivision module has more or less detailed adjustments. Of course, there is no unified floating layer framework to assist information interaction. The form and interaction logic of these messages also follow the seven principles of keeping order, describing clearly, simplifying complexity, helping users, grouping information, reducing jumps, and providing timely feedback. Every detail can be analyzed in detail and there is no need to repeat it here.

As a UI designer, you need to understand how to improve the experience of form design. From a product perspective, the experience of form design has not changed in function, but has been improved through detailed experience in the generation of user scenarios, user perception, user behavior and habits, etc. There will be more design skills and information about various categories in UI design in the future. You can also click on other articles on this site to learn.