What do you think of “disguised tourism”?

Exhibition travel can be understood as a form of leisure and entertainment. It sounds very attractive, but it also has the risk of stepping on the wrong side of the road. The reception area should actively improve the environment, transportation, sanitation, meals, accommodation and other conditions, and product development should be tourist-centered and focused on pertinence.

Don’t do guides or go to popular cities, just sleep until you wake up naturally every day, go out slowly, eat and go shopping, and just stay in the hotel when you are tired... Recently, on social platforms and video websites where young people gather, In the past, this kind of phenomenon is called ostentatious tourism, and it is particularly popular this year.

Professionals said that the choice of avoiding the hustle and bustle and pursuing purity has been around for a long time, especially during special time nodes such as Golden Week. The scheduling of diversion is also affected by factors such as the inability of standardized scenic spots, resorts, and actual tourism products to fully adapt to the leisure and vacation consumer market.

Lie in the hotel for a few days and go out to see how you feel

In early August, Wang Lan embarked on a seven-day trip, and the destination was a fourth-tier city in the southwest. It takes 3 hours to fly from Beijing.

The hotel was booked in advance and cost about 250 yuan per night. For five days, Wang Lan walked around the streets and alleys near the hotel and ate fruits just picked from the trees. The most satisfying thing for her was that she went hiking one day. There were only a few people on the road. In addition, she was accompanied by sunshine, green trees, streams and the chirping of birds. After nearly a year of "two points and one line" life, she was finally able to embrace nature.

Since this year, many netizens have shared similar travel experiences. Some go specifically to unpopular cities, some deliberately do not plan and just go wherever they go, and some simply find a comfortable and affordable hotel to stay in. For a few days, whether I can go out or not depends on my mood.

A report released by Lvmama Travel Network and Qichuang Travel Group shows that among the top 50 most popular scenic spots in the country during the 2022 National Day, scenic spots located in third- and fourth-tier cities that were not popular tourist destinations during the National Day in previous years The proportion of check-in visits increased by 23% compared with 2021.

“Tourism is a kind of life experience in a different place.” Ma Muqing, president of Beijing Qinglan Cultural Tourism Planning Institute, said that ostentatious tourism based on stay-at-home hotels is not considered tourism in essence and can be understood as a A form of leisure and entertainment.

Wu Dianting, a professor at the Department of Geography at Beijing Normal University, has conducted in-depth research on the tourism phenomenon of "moving against the trend" and believes that ostentatious tourism can be seen as a rebellion against the crowded and high prices of tourists and has a negative impact on work pressure. For young people who are older, live a fast-paced life, and have little spare money in their pockets, it may be a no-brainer.

Another view is that many middle-aged people also prefer to avoid the hustle and bustle of travel. This type of travel has become popular recently, or it may be promoted by the Internet's "grass planting" culture, hot events, and non-hot tourist cities. and other factors contributed to.

There is a risk of stepping into the trap if you choose accidentally

“I desperately wanted to get away from my original life and have a quiet rest, so I chose a clean and remote place.” Wang Lan said, if you are interested in tourism products The service requirements are high, so choose carefully.

Qingqing feels the same way. On National Day this year, she and her friends traveled to a third-tier coastal city. “The destinations and B&Bs were recommended by friends, so I went there after reading online reviews and finding them ok,” Qingqing said.

Collecting shells, eating seafood, watching the sunset, there is not much traffic, Qingqing is very relaxed. But she bluntly said that the B&B that costs more than 600 yuan a night is very different from the online pictures, and the special food is average. "I feel satisfied because I haven't been out for a long time and with friends I like."

A senior in the tourism industry Expert Gao Shunli said that compared to popular tourist attractions that are crowded and crowded, it is ideal to choose tourist hot and cold spots that are not crowded and cheap, which is also conducive to the balanced development of the tourism industry and enhances the tourist experience.

“But tourists also have to consider why tourism in these places is not prosperous? It may be that the development level of tourist attractions is low, the viewing ability is not enough, the resort format is rudimentary, the reception conditions are poor, and the transportation connections are poor. Trouble and poor service awareness may directly affect the tourism experience and even leave an unforgettable negative impression on tourists,” Gao Shunli said.

“Stop-style tourism sounds very attractive, but the risk of stepping on a minefield may be higher.” With the experience of traveling during the National Day, Qingqing pays more attention to service quality.