What is a defensive strategy?

Defensive strategy is also called stable strategy or stable development strategy, and it is also called maintenance strategy. It means that the external environment of the enterprise is relatively stable, and in order to consolidate the existing achievements and aim at safe operation, there is no significant development in products, technology and market for the time being. The characteristics of this strategy are: continue to provide basically the same products or services to its customers; Satisfied with the benefits already achieved; Continue to pursue the same or similar goals as in the past; The expected accomplishments increase at roughly the same rate every year. Stability is relative and does not exclude proper development or contraction. This strategy is mainly to consolidate the existing position and prevent competitors from invading, and its risk is relatively small. This may be a logical and effective strategy for those enterprises that succeed in the rising industry and stable environment.