Top ten wine brands in the world

"Legendary quality, lasting for a hundred years"-the most clear wine brand in place, but the brand is suspected of aging, so it should be updated from the legendary perspective, such as "updating the legendary concept from the perspectives of achieving quality and romantic quality".

The role of Castel Winery is only to make a wedding dress for Castel Company to establish its popularity in China, but it has not made Changyu get much expected return. In the face of the malicious low-price attack of competing products, Cabernet, which was built with 29 million yuan, also lost its original intention of making Cabernet upscale. The two appeals are two major failures in Changyu's success in the past 1 years.

------------------------------------------the Great Wall

2. Authentic wine, natural and natural "--hawkish advertisement. After the integration, the Great Wall faces the double losses caused by the dealer network and the simplification of duplicate products, but it also gives second-tier manufacturers a good development opportunity. On the one hand, learning the Great Wall is his OEM's licensing processing, and on the other hand, his excellent performance in terminal construction. Recently, a large number of imported wines from COFCO have been seized, which will be a great opportunity for competing products to attack the Great Wall. How to attack competing products and how to defend the Great Wall will also be a major attraction in the media. It can be seen that red wine public relations still has a lot to do.

----------------------

3. Dynasty

"wine dynasty, wine of dynasty"-is potentially dangerous. Sales are too dependent on East China, which can be described as a crisis. From the perspective of visual symbol management, the dynasty is undoubtedly successful. The memory of the red grape manor has been widely recognized by consumers, but the ancient office buildings of the dynasty frequently appear in CCTV weather forecast, but people can't find the feeling of "dynasty" at all.

------------------

4. Veyron Dry Red

"Veyron Dry Red" has been the sales volume of the old four in the industry, but it has to be accepted at the same time, and it is considered as the representative of low-end red wine by consumers. Vigorously develop low-end red wine, so that enterprises can quickly scale up and complete the original accumulation of enterprises, but consumers seem to have no other concepts except remembering that Weilong wine is cheap. Weilong dry red wine won the title of national famous brand for four years in a row, and was recognized by China Consumers Association as the only recommended brand in the domestic wine industry, but it is difficult to be used as an effective reason for promoting wine products. Therefore, Pu Cunxi's celebrity advertising effect is also greatly reduced. Now, faced with the situation that the country began to cancel semi-juice wine, it is time to make a brand and upgrade the grade.

-------------

5. Xintian

"Hometown of grapes, sunshine all the year round"-after a hard exploration, I finally found my own dominant position, and I was also talking about the origin. In particular, the new fashion image of "Liang Chaowei, Maggie Cheung", which was created with huge sums of money, quickly updated the product image of Xintian in the past. It's just that Xintian's blindly expanded production capacity of 15 mu, although it's a great deal of capital and resources, is also the biggest burden of "mismatch between production and sales", otherwise it won't catch the inexplicable boat of "impression". What the new heaven and man lack is not popularity, but sales channels and networks, but why did they find the "impression", an empty shell with no sales ability? Is it just Mr. Qin's personal charm? Or how much "Xintian" original wine does Impression promise to underwrite a year? In addition, 14 yuan dry red in Xintian is, on the surface, a success. However, I'm afraid only I know how much sacrifice Xintian will make. In the process of accounting, it is difficult for me to understand where the national tax, long-distance freight, high entry fees, personnel salaries, advertising expenses, and especially the profits of dealers all come from. Even for listed companies, I'm afraid the money from the stock market is limited after all.

[ China Southern Airlines] The so-called life is endless and crazy. For example, yesterday .. [the top of Zijin] Naturally ~tour of XINGHUA~/ Xing .. [the industrial revolution of South University of Technology] 16 places have acne, which shows your health .. [the strongest test in history ..] Bad math [Nanjing Institute of Technology] smoke, our distance (original) [ Electrical and Automation Technology .. > Technical exchange electrician formula [Jinling Institute of Technology built ..] Look at your fingers and know your character! ! ! ...

----------------Yunnan Red

6. In addition to the high initial product price and large market operation space, another reason why Yunnan Red can be sold nationwide is the wide recognition of "Yunnan customs culture" in the whole country. After all, red wine is a romantic, legendary and fashionable scene experience consumer product, and Yunnan style has all the consumer recognition of appeal. Throughout the country, there are only three or two places where local concept red wine can be produced and marketed nationwide. However, we also see that Yunnan Red has a long way to go to become a national brand with the transparent price, thin profit, unfavorable new product development and discomfort in marketing the national taste.

---------------------

7. Dry impression

"Effective communication, dry impression"-dry impression, this one. The 85 brand, the impression of joining has its own brand, making red wine as popular as beer, tetra pak red wine, beer bottles of red wine, and joining hands with Xintian to create China red wine carrier, and the news is flying all over the sky, which can be regarded as a master of brand awareness. But look calmly, is there any sales-oriented enterprise that can revitalize the market by hype alone? Besides, anyone who knows how to monitor the media can see how much the 85 million advertising fee is in place.

Look at the impression again. Over the past year or so, apart from joining Xintian, which is overwhelmed by huge production capacity, it seems that its products are only "impressions of Yunnan, Tibet and Cabernet Sauvignon". Choosing excellent dealers to sell the brand's right to use the land was originally a good idea to reduce risks and benefit all. However, in the face of profit-oriented dealers, this idea is too advanced to determine whether to act as agents according to the amount invested by manufacturers. Which dealer is willing to pay for a brand that has not yet determined the risk? Besides, how many places are suitable for producing dry red with local concept? Can the impressions of Inner Mongolia, Hebei, Tianjin, Shanxi, Shaanxi, Shandong, Henan, Anhui and Jiangxi be related to the romantic, elegant, fashionable and cultural consumption experience of red wine? This point is much more utilitarian than Jin Liufu's "Cheers to the City" in the field of liquor with mature consumption, who trades by himself and puts himself into market construction in a down-to-earth manner.

-----------

8. Tonghua Dry Red

"Tonghua Dry Red", one of the oldest wine enterprises, was founded by Japanese Muxiaxi Company in 1937. But apart from Wu Dawei, a refreshing mountain wine, consumers have little impression. Because 7% of its categories are related to wild grapes and sweet wine, Tonghua will face great pressure to survive in the face of china alcoholic drinks industry association's decision to cancel semi-juice wine. The image of mountain wine has greatly hurt the brand of Tonghua. How to let consumers know that Tonghua is not the same as Tonghua will also be a major problem for enterprises. At the same time, it is equally important to give enterprises a clear positioning and tell consumers who I am and what characteristics I have.

The latest news is that Altai has invested in Tonghua shares and set up a marketing company, which is fully responsible for the development, promotion and sales of new products in Tonghua. The wine circle has the fiercest marketing expert, and we sincerely hope that tonghua wine will have a bright future.

------------------------

9. Dragon emblem dry red

Dragon emblem dry red-from "European amorous feelings, the dragon emblem is fully expressed. Dragon emblem dry red has always taken the high-end route. Founded in 191, this enterprise has cooperated with Pernod Ricard Group, the third largest brewing company in the world, for 15 years. Although it has fallen out of the top ten in domestic sales, it still has an enviable special sales channel. That is, the domestic four-and five-star hotels occupy the first place, and among the high-end Asian restaurants in Europe, the Asian wine occupies the first place. Its export volume accounts for 12.5% of the country's total wine exports, while the export volume accounts for 23.6% of the country's total wine exports. In 21, the APEC meeting in Shanghai designated Longhui as the designated banquet wine. Such enterprises are not without differentiated propaganda points, but the total amount of communication is not enough to let more consumers know the advantages of enterprises. In addition, Dragon Emblem Company has become the general agent of Hardy series products of Constellation Hardy Company, the largest wine company in the world, in China. It is believed that dragon Emblem products that put down aristocratic airs and increase investment in brand promotion will have a new development.

----------------------

1. Shangri-La

"Shangri-La of the world"-The secret book is not wine, but who can ignore that she is now? Tibetan secrets can be sold not in wine, but in the mysterious culture of Shangri-La, selling the invincible legend of Meili Snow Mountain, selling the pure Millennium melting water of ice and snow used by Tibetan secrets, and selling people's yearning for an ideal life. Before it was acquired by Jinliufu, Shangri-La-Zangmi lacked sales channels and networks. After it was connected with the network of Jinliufu's 2, dealers and tens of thousands of powerful terminal stores, I believe the situation will be greatly improved. Last year, the sales of Tibetan Secret reached about 1 million yuan, which illustrates this point. We can learn from this in Xintian. Isn't there many excellent big merchants in Guangdong? But we also see that the biggest bottleneck in the development of Tibetan secrets is: "fundamentally, she is not wine." Therefore, people who have long-term red wine consumption habits don't like her, but people who have no red wine consumption experience appreciate her very much, and the fresh and unique taste of a girl in a snowy area like highland barley. How to solve the identification of mature wine consumers with Shangri-La-Tibetan Secret will be an important development topic.

In addition, concentrate on technology and settle in East China in Qingdao; Rong Chen, the first to invest in the construction of manor; Hong Kong Liang Group, which has rich marketing experience and entered with huge investment; The liquor giant brand extends out of Maotai and Gujing Dry Red; Xixia King, Loulan, Western Regions and Mogao of the Western Legion; Everyone has a heart for the world and wants to compete in the Central Plains.

In the next few years, opportunities and challenges will coexist in China wine industry. If you can't survive better, you must learn to face death squarely. Countless new experts from other industries will flood into this industry with an annual growth rate of 2%, and the competition will be even more fierce. Enterprises that have a lot of capital and want to quickly enter and establish their position in the industry will continue to emerge. The price killer-Xintian is not the first one, nor will it be the last one. The immature China wine industry is bound to face more storms. We firmly believe that the price killer is not the fundamental way out. Only differentiation and nationalization are the future of China wine industry.