How does the hotel industry develop mini programs? How does WeChat mini program help the hotel industry?

How the hotel industry develops mini programs:

Self-development:

Self-development means forming your own development team to develop mini programs. The advantage of this method is that communication is more convenient from development to later maintenance, upgrades, revisions, etc. But to build a team, you not only have to pay recruitment costs, but you also need to pay the salaries of technical personnel. Since it requires a certain amount of financial support, only large companies that are not short of money will choose this method.

Generation by third-party drag and drop platform:

Generation by third-party drag and drop platform is to use the resources provided by the third-party platform to "generate" small programs with one click . The advantages of choosing this platform to develop small programs are: low cost, convenience and speed. However, small programs on such platforms are often developed based on templates, so they often fail to highlight the characteristics of the company and products, and cannot leave a deep impression on customers. In addition, most of these platforms are paid monthly or annually, which invisibly increases the development costs of enterprises and merchants.

Find a professional mini program development service provider

Finding a professional mini program development service provider is a common development method. The advantages of this method are: firstly, it saves the trouble of forming a team and labor costs; secondly, every function and every page can be customized and developed according to the characteristics of the company and the product. This will help enterprises do a better job in marketing and promotion.

How can mini programs help the hotel industry:

1. Can bring a lot of traffic to hotels

Mini programs can bring a lot of traffic to hotels. One is because it comes with a large number of marketing plug-ins. The second reason is that mini programs can be forwarded and shared with one click. Based on these two characteristics, hotels can often generate a large amount of traffic. For example:

Use the group-sharing plug-in to launch an activity where you can stay at a low price by inviting X people to buy together. In this way, customers can often be attracted to forward and share proactively. When customers forward and share, a fission effect will occur, which will bring a large amount of traffic to the hotel.

2. Increase customer order rates

Mini programs can help hotels increase customer order rates. This is because mini programs have powerful display capabilities, which can often greatly increase customers' willingness to consume. For example:

Use the 360 ??panoramic display function of the mini program to display the hotel to customers in an all-round way. This kind of display method can often directly display the advantages of the hotel. Therefore, it can often increase the customer's "favorability" towards the hotel, thereby increasing the customer's chances of staying.

3. Increase hotel revenue

Cooperating with third-party platforms and relying on third-party platforms to attract traffic is a way for many hotels to acquire customers. However, for orders placed on third-party platforms, hotels often need to pay a commission of around 20%. As a result, the hotel's final revenue will be significantly lower.

But after having a mini program, the hotel can avoid that high commission and thereby increase its profits. This is because the mini program is the hotel's own platform, and orders placed on its own platform naturally do not need to pay commission. Therefore, hotels can save a lot of money and increase their profits.