Traditional Culture Encyclopedia - Hotel accommodation - How to be a good hotel marketing manager (newly opened five-star hotel)

How to be a good hotel marketing manager (newly opened five-star hotel)

here is a keyword "learning". Not having done hotel marketing doesn't prove that you can't do it well. The key lies in what attitude you use to do things, what goals you have, what you lack, where are your strengths and opportunities? R what's the threat if you can't do it well? How much time do I have to achieve this goal? The first thing you need to learn is to think, and go back to the above questions first. The second thing to learn is the means to deal with internal and external issues, and then enhance their competitiveness. Three-quarters of the CEOs in the world's top 5 companies are from marketing, so marketing is very important, so you should start to learn. Thirdly, analyze your hotel's market, advantages, disadvantages, opportunities and competition, which is actually SWOT analysis, and then analyze your consumers and consumption habits, and use the marketing you have learned to formulate a goal suitable for your hotel development. Fourth, these are definitely not beside the point. You will ask, I am a marketing manager, as long as I can bring profits. Why do I feel like the boss wants to do it? This idea is wrong. Do you know how to make a profit? Do you know where the hotel's consumers are? Do you know why customers come to your hotel? How to retain your customers? These all need you to analyze and solve, and these all need you to use the above knowledge. In the last sentence, there is nothing impossible in this world, only things that you don't want to do. So you have to be confident, you have to persevere, and the means are never as important as the idea. I envy you for starting marketing from such a high starting point, but you should be careful, don't know how to ask more questions, and don't blindly expand yourself. This passage is more important than the above, because everyone has the means, but not everyone has the ideas. I hope you can stick to it and wish you continuous progress and success in your career journey.