What is user experience?

User Experience (UE) is a purely subjective feeling established by users in the process of using products. But for a well-defined user group, the uniqueness of its user experience can be realized through well-designed experiments. The new competitiveness refers to the development of computer technology and Internet in the foundation and practice of online marketing, which changes the form of technological innovation and pays more and more attention to user-centered and people-oriented, so user experience is called the essence of innovation 2.0 model. In the exploration of China Innovation 2.0, an application innovation park model for knowledge society, user experience is regarded as the first of the "three tests" innovation mechanism.

What is user experience?

It is the user's feeling before, during and after using the product. The goal of user experience has now risen from usability, ease of use and friendliness to the level of brand. In other words, a good user experience is the core competitiveness of products and enterprises. Apple has achieved great success because it has created a good user experience. User experience is a design strategy and concept, and its core idea is the principle of taking users as the center and giving priority to users. The design method of user experience also includes professional design methods and design processes, including user research, demand analysis, prototype design and user testing. User experience is gradually valued by various fields. In addition to professional user experience consulting organizations such as Tang Shuo, many companies and enterprises have set up user experience departments, such as the user experience departments of Alibaba and Tencent.

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This is Baidu Encyclopedia's explanation of user experience. It's a little long Be patient.

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What is the ultimate user experience?

About the author: Wei Wu, a senior product manager, once worked for Sina, and now works for Josef. His product is "enterprise question and answer", a question and answer community product for entrepreneurs. Many times, we don't need to be the best, we just need to be a little better than our competitors. Extreme is really a difficult standard to achieve. I used to think that the ultimate is doing well enough, but later I found that it is too fundamentally different from the ultimate. When the mainstream capacity of mp3 is still 64m and 128m, 5 12M is good enough, and the extreme is10g iPod; When the space of the mainstream mailbox is 4M and 8M, 10M and 20M are good enough, and ultimately 1G Gmail. When I saw these two products, the biggest feeling I got was four words: not true! Now whenever I recall, I still clearly remember the feeling that I thought I heard wrong. The so-called extreme is not the kind that makes people say "wow!" It should be the kind that makes people say, "Say it again, did I hear you right?" Products. In that case, why don't we pursue the ultimate? Because the return/cost is too low. Note that I said low return/cost, not low return. For example, if the mainstream market provides 128M mp3, we can increase the storage space to 5 12M, and occupy 80% of the market with 1 10,000 scientific research cost; However, if you want to upgrade to 10G, you need 100 billion scientific research cost, accounting for 95% of the market-more than 0/00 times of 15% of the market share. In economics, there is a special term to describe this phenomenon, which is called "diminishing marginal returns". The strict mathematical definition of this term is that when the revenue-cost function is continuous in a domain, the first derivative of the function monotonically decreases. In more popular terms, the cost of spending the same dollar is getting less and less. In the first few years as a product manager, I always wanted to make my products to the extreme. I often quarrel with the project for this matter. An old engineer said a sentence that impressed me deeply. He said, "I hate product managers like you. You made us spend a lot of time, and the little efficiency optimization we got could not satisfy many users at all. " I was unconvinced at that time. I said, how can you make progress like this? However, with the increase of experience, I agree with this sentence more and more: when we get a small profit at a big cost, it is certainly not as good as getting a big profit at a small cost. As a product manager, we must find a good balance, which is in line with the laws of economics. However, we still see some companies pursuing the ultimate, such as Apple and Google. They are constantly producing products that make us feel incredible, so how to explain this phenomenon? Teenager, have you ever heard a word called unscrupulous? Do you know a phenomenon called deep pockets? When a company is as rich as Google and Apple, as long as it starts a new project, the management expenses, publicity expenses, procurement expenses and channel expenses are extremely huge. For example, the research and development cost of Apple A5 processor is as high as RMB 3 billion, so it makes no difference whether it costs 65.438+billion or 65.438+billion. But if one more 1 100 million can occupy 80% of the market and one more 1 100 million can occupy 95% of the market, how can it be more cost-effective? Of course, it occupies 95% of the market. Especially for companies of this size, the cost of frequent iterations is very high. It is better to create a product that can get rid of competitors for a long time and become a monopolist in the market for a period of time. So I have a friend who jumped from a small company to Alibaba and told me: different companies do different things, and what I do in a small company is unreasonable in Alibaba; What Alibaba does is not reasonable for small companies.

What is the user experience in the Internet?

Play the internet, don't play the user experience, you're dead.

The era of information flooding has slowly passed. Now users are no longer white, and various website information emerges one after another. Now is the era of user experience first. Who doesn't make users feel comfortable, who won't want to be comfortable. It's that simple. Only when users feel comfortable and valuable here can users remember you and you can accumulate and develop for a long time. Or it's over.

Second, how to create a powerful user experience

Now that individuals on the Internet can speak a few words about the so-called user experience, it is very tall. What I want to say is, do they really understand the user experience they talk about every day? User experience is not spoken, but thought+done. How can we cultivate such a thinking of user experience? If you work on the Internet or a website, you can come to our group to listen to the course of user experience thinking. Of course, the focus is on the user experience design based on the website, but many things are interlinked. Every day, I talk about the user experience thinking of website SEO, and the teacher's analysis is very comprehensive and systematic. You don't need to pay anything, just pay time. If you want to listen, you can come to our group: first 37, then 2766. After connecting these numbers, in order, miracles will appear before your eyes. Want to know the user experience of the website, come. Don't come if you don't want to know. We do not welcome it.

3 1 articles on user experience design worth reading.

Design must be poetic. "

Design team with more than five years of user experience, from a few people to more than 20 people. I have done technology myself before, and found that engineers and designers actually have many similarities, that is, they all have pursuits.

Leading a team is not only about managing excellent people (so-called administrative management), but also about achieving business success, setting goals and pursuits for the team, and then working hard with everyone to achieve them. These five design principles are summed up when the team is getting bigger and bigger, there are more and more projects, the quality of team output is uneven, team members are tired of feedback delivery, and there is no sense of designers. Try to set a design tone for the team and give the team a spirit.

The main reference is dieter Rams's Ten Principles of Good Design, Apple's iOS Design Guide, and of course Google's Ten Principles of Design, because RAMS is the principle of industrial design, iOS is the principle of an operating system platform, and Google is the design concept of a company. If you copy it, I'm afraid it's hard to convince the public (in fact, there are too many, because no matter which one exceeds the memory limit of 7+-2).

Before introducing these five design principles, we should reflect on what is bad design. What do you think the design should not be like? At present, there are designs that are copied directly without seriously understanding the design reasons of others, designs that make it difficult for people to use high technology, designs that even violate the basic aesthetic principles, designs that are almost acceptable, and designs that cannot show the brand and have no differences ... I think aspiring designers should say "no" to these phenomena. So, what kind of design should we pursue?

1, useful

When a product is created, it must first be useful, meet people's needs and solve users' problems. This is not only limited to functional needs and problems, but also includes people's psychological, emotional and aesthetic needs. To do this, we must first understand the needs of users, which is a difficult step, but if we want to make a good product, we must experience it. Understanding users' needs is not just asking people everywhere on the street what you need, what do you think of such products ... but a process of research, thinking and prototyping, which requires in-depth understanding of problems, understanding of trends, judging people's motives and values, and tapping potential needs. Often before a good product comes out, people think it is impossible to have such a product. This is the fun of design:)

2. Innovative

A good design must also be innovative. Innovation here is not "micro-innovation" or "creation", because many products do not have many opportunities for people to create from scratch, but they have opportunities to innovate and adopt new technologies. ......

What is user experience and how to design it?

The daily work of user experience design includes

* Design based on human-computer interaction, graphic design, interface design and other related theories.

* Draw prototypes at different levels: paper, frames, interactive web pages and Flash.

* Show the concepts and ideas of different departments and organize feedback.

* Generate visual elements, such as icons, borders, user control components, window specifications and graphic layout.

User experience design qualification conditions:

* 4-5 years working experience in application interaction design (interface design, product design). Solid experience in network application and desktop application.

* Major in design, human-computer interaction and usability, or be able to demonstrate the understanding of design and the ability to interact with design theory and practice.

* Understand the life cycle of interior product design.

Excellent communication skills: written and oral.

* Understand technologies based on browser and client (HTML, Java, Flash,. Net).

What does user experience mean?

User Experience (UE) is a purely subjective feeling established by users in the process of using products. This link is very detailed: baike.baidu/view/274884.

What is a good user experience?

A good user experience must have the following three points:

First, it must exceed the expectations of users and bring surprises to users.

There is a story mentioned in the Business Show: there is a hotel in Las Vegas. When the customers are ready to check out, the hotel will provide them with two bottles of drinking water. Check-out guests drive to the airport and walk in the desert for 40 minutes. It's very hot and they will be thirsty. This hotel has a high turnover rate. These two bottles of water are not worth much at all, but they exceed the expectations of customers and touch them. Look, it's all settled. It has nothing to do with the hotel. What's it like to be given two bottles of water?

Another case that comes to mind is Hanting. At that time, Hanting provided five kinds of pillows for each room, suitable for different people to sleep. This is the first budget hotel in China to do this. Arguably, this is not a revolutionary innovation, but it really surprised customers when they opened the wardrobe, which completely exceeded their expectations.

Second, a good user experience should make users feel something.

User experience used to be understood as the appearance and packaging of products. Wrong, the product experience runs through every detail when users use the product, and doing well becomes the key to the success of the product. Many people start talking about corporate strategy, but I don't quite agree with them. When an enterprise develops to a certain extent, it will certainly form its direction and influence on the industry according to the accumulated resources. However, corporate strategy must not be in the cloud. All enterprise strategies must be specific to how your products solve user problems and make users feel happy when using them. This is a very important product concept for me.

A good user experience must be perceived by users.

There was once a famous telecom company whose selling point was that its mobile phone was green and radiation-free. However, this selling point of the company has not been successful, because the planned green has no radiation, and consumers simply cannot judge and perceive it. It may indeed be green without radiation, but consumers can't see it, and it is meaningless if they can't see it. Later, the company planned the point of preventing eavesdropping, but it is a pity that it is impossible to verify whether it can prevent eavesdropping. Ordinary people don't care at all.

I'm not saying that green radiation is not important, nor that eavesdropping prevention is not important to some people, but that there must be a form for users to perceive the benefits brought by these technologies. As for technology, my view has always been that the real technology of cattle should be hidden behind every picture like Pixar animation, bringing people pleasure, joy and endless aftertaste.

Third, a good user experience starts with details and runs through every detail.

What makes Scott McKain a man?

A loyal customer of the warehouse? Is it a quick response? I don't think so, but this store has prepared two colors of suits for McKain-navy blue and charcoal black, which are quite good in texture, and also prepared ties, shirts and leather shoes.

This is the charm of detail. I often use this method to observe many industries, and the results are amazing. Merchants feel that their products are doing very well. In fact, users may have to accept your products and services. Maybe you don't realize that there are many places they can't do. If these unsatisfactory details can be improved, it may bring good word-of-mouth communication.

What does user experience design mean?

User experience design (English) is a user-centered design method, aiming at user needs. The design process focuses on the user, and the concept of user experience has entered the whole process from the earliest development stage and runs through it. Its purpose is to ensure that:

1. Correct prediction of user experience.

2. Understand the real expectations and purposes of users.

3. Modify the design when the functional core can be modified at low cost.

4. Ensure the coordination between functional core and man-machine interface, and reduce bugs.

What is the real user experience?

It can be understood this way.

It can also be understood that it has thought of everything you thought, and it has also helped you think of what you didn't expect.

What is user experience testing?

It may be because of the change of the market, the change of preferences, the improvement of the experience of visitors or website users, and the lack of such different behaviors. This is why most people use user experience tests to determine how others react to their websites. If the website relies heavily on tourists' business, then you must pay as much attention to user experience testing as possible, rather than any other marketing work. What does user experience test mean? His/her users may not know how to reply to the owner of the new website. He/she may not know whether his/her website and it should be implemented. The only way to determine this for him/her is whether he/she tests different versions of the website with a group of users. User experience testing refers to the use of qualitative and quantitative methods to test different changes in the website in order to improve the user experience. The main purpose of this test is to help the website achieve its marketing goals and get the highest amount of user participation and interaction. It can also help website owners understand what their visitors need, and help designers design and improve their opinions on the website. Different ways to test the user experience: A/B testing A/B testing involves two identical web page design changes. These changes are all similar, except for one element. This is to see how changing an element on a page will affect the behavior of website visitors. Multivariate test and A/B test can test various versions of web design multivariate test. This test is mainly used to compare the validity of two completely different ideas. Google Analytics is a free tool. You can use it to see people click on websites. It is important that you know who is doing it on the website. This will help you get them to do what you want them to do. You can use the information in this tool to make any changes or modify the website to improve the user experience. Then, you can check the user's behavior. Once these changes are implemented, you can continue to modify them until you get what you want. Focus groups Another way to test the user experience is to use focus groups. Although the method mentioned above is based on collecting data, the user experience of focus group testing is a more subjective way. The focus group consists of a group of people representing the target users. These people are asked to use the website, their experience, and they provide feedback and suggestions on the website. This feedback can be used to make any changes or modifications to the website. One of the tests is that individual tourists visit all aspects of the website. In most cases, people who use this method already have customers or visitors to the website who have given feedback to the website in the past. In addition to the above, there are many other ways to test the user experience of the website. The result of this test, therefore, it is very important that it can be analyzed and understood in the right way. Copyright: Xi An Zhi Cheng Information Technology Co., Ltd.