Charity and Love Activities Implementation Planning Plan Sample

Love Charity hopes to become an innovation factory in the charity sector and a full industry chain supplier of new media charity content. Until then, we will continue to work hard and move forward with all our strength. Below is a sample implementation planning plan for charity and love activities that I have carefully compiled for you.

Part 1

1. Activity overview Activity time: August 10, 2012 (17:30-21:00 pm)

Activity location: Bihai Yinfan Hotel (largest banquet hall)

Purpose of the event: recommend gorgeous products to leave deep memories for participants and stimulate (group) consumption

Theme content: "Listen to the guzheng, Read calligraphy and painting, taste delicious food, pay tribute to true feelings, and get surprises!”

2. Activity process 1. Period (17:30-18:18)

17:30-18:00 Sign-in: There is a sign-in desk at the door.

　17:30-18:00 Wine and fragrant tea time: The beautiful guzheng girl on the stage plays elegant music. When the invited guests enter the venue, they can go to the Kung Fu tea area to taste tea, or have the fancy bartender make a cocktail, or have a cup of fragrant coffee.

2. Period (18:18-18:28)

18:18-18:22 Hot show: water drum performance

18:22- 18:28 Leadership Speech: The host announced the start of the event and gave a friendly Huamei Mooncake leadership speech. 18:28-18:38 Tasting of gorgeous mooncakes: After the speech, the host will explain: clear and cut each cup of gorgeous mooncakes for the distinguished guests to taste.

3. Time period (18:38-21:00)

18:38-18:45 Dinner starts: meal serving

18:45- 19:45 (Charity) Calligraphy and Painting Charity Sale: The host incited the children from the welfare home to come to the scene, and then a well-known Chinese painter painted the paintings on the spot for auction; the guests at the scene bid freely according to their own wishes, and the funds sold were donated to disabled children in the welfare home on the spot.

19:45-19:55 Fancy bartending performance: After the same tearful event, a fashionable and exciting fancy bartending performance.

　19:55-20:25 Interactive games: After the fancy bartending performance, the painter will perform calligraphy or painting with gorgeous mooncakes or the name of the unit, and the beautiful host will conduct on-site interaction.

20:25-20:35 Lucky Draw: After the guests present are emotionally aroused, the climax of the event is to draw the lucky prize in this dinner.

Free time after 20:35?

4. Period (after 21:00)

Receive gifts as you go

Three , On-site layout 1. Stage background: "Huamei Mooncake? Qinqing Painting Art? (Annual) Reception Dinner and 2012? Huamei Mooncake? Product Circulation Meeting" is hung above the stage; audio, lighting and other equipment have been debugged in advance.

2. Reception and sign-in: Visit the reception desk at the door, where participants will sign in, and then sit down with courtesy instructions.

3. Tea ceremony area: The tea ceremony area is integrated with the centralized exhibition area of ??the gorgeous mooncake area. Participants can taste aged "black tea" and watch the tea ceremony.

4. Guzheng area: Beautiful women in cheongsam, playing the guzheng.

5. Beverage and meal area: bartending area, beverage area (including cocktails, red wine, beer, fancy juices and fruit juices, coffee area, desserts

6. Dining area: Various dishes are served on the dining table.

7. Painting table: Provide a painting table for painters

8. Display layout: hanging themed banners outdoors and various images indoors. Remarks for cultural display, product display, etc.: The specific layout will be planned in detail according to the leather floor plan, and related display supplies will be designed and produced with professional graphic design.

4. Highlights of the event

1. With beauty. Paintings on the theme of moon cakes, invite artists: Shi Zhuguang, Guo Wu, Dongtu

2. The important festival of the country, the tea ceremony of the country, the old black tea, the beauty tea ceremony performance.

3. The guzheng reflects the moon, and the elegant guzheng music and tea ceremony are in harmony with the important festivals of the country.

4. We carefully direct and arrange the programs and event sites.

5. For details on event execution, please refer to the "Detailed Copy of Event Execution" Qinhuangdao Dimension Marketing Planning Studio

Part 2

Purpose of the event:

1. This donation activity uses social donations and government financial subsidies as funding sources, adhering to the principle of voluntariness and doing according to one's ability; insists on collecting donations as the main method, supplemented by sales at low prices. The main targets of assistance are key preferential treatment recipients with difficulties in urban and rural areas, rural "five-guarantee households" and the elderly living alone. Through temporary assistance, we can alleviate their life difficulties in terms of "food, clothing, housing and transportation" during the winter and the "Two Festivals", and create a good social environment for building a harmonious society.

Target audience: All five-guarantee households, disabled people, and elderly people living alone in the town-level administrative areas of Xinjin, Qionglai, Dayi, and Pengshan. (If resources are sufficient, poor families with an annual family income of less than 1,000 yuan can be considered)

Activity theme:

? Caring for charity to warm you, me and others

Activity Format: Integrate one or two detergent companies, grain companies, edible oil companies, and New Year goods companies to provide their own products. Under the leadership of the county-level poverty alleviation office, cooperate with government functional departments to conduct a warm-hearted activity.

Activity time: from the end of December to around the Spring Festival

Activity location: Xinjin (11 towns), Qionglai (36 towns), Dayi (28 towns), Pengshan (20 towns) Under its jurisdiction

each town-level administrative region.

Activity content:

1. The county-level poverty alleviation office or the Red Cross, the Disabled Persons’ Federation, etc. will take the lead in cooperating with the government to deliver the New Year’s goods donated by various enterprises to the five-guarantee households and the disabled in the region , showing government care in the hands of the lonely elderly while increasing corporate visibility. (If resources are sufficient, extremely poor families with an annual family income of less than 1,000 yuan can be considered)

2. The regional government needs to provide venues for activities, and all distribution activities must be concentrated by local organizations to qualified audiences (hold a Simple distribution ceremony),

3. After the ceremony, each manufacturer will conduct a feedback promotion in the form of a New Year's Festival with the highest discount on the ex-factory price. 4. Contact media reporters for on-site interviews and reports. It reflects the government's care while increasing corporate visibility. (There is generally no charge for reporting on public welfare activities).

5. The more you buy, the cheaper the unit price will be to expand sales. The profits will be used to subsidize activities and close expenses first, so that the company can spend as little money as possible to achieve the best publicity effect.

Media strategy:

1. TV newspapers: Positive reports in major media in the name of public welfare activities

2. Posters and banners: All activity areas are based on the village Posters and acknowledgment banners for the unit’s 2-month activities. 3. Perform cultural and sports performances at large township events and ceremonies to increase popularity and influence.

Time schedule:

1. Finalize the scope of activities and gifts before December 15th

2. Contact each merchant to prepare items from December 16th to 25th Determine the content of banners and posters and the equipment required for the event, and deliver them for production.

3. The first stop of the event will be held simultaneously on December 25 at representative locations in four places. 4. 4 different towns every day, covering nearly 30 million rural people in all towns within two months.

Cost budget:

1. The total cost is controlled at about 340,000 yuan, which will be borne by participating units in proportion.

Expected results

1. For the 2-day New Year's Day promotions in each of the 95 town-level administrative districts (strategies are formulated separately according to different items), a conservative estimate of 47,500 units of goods sold in each area is 10% profit per item, based on 4 enterprises** *If calculated with the co-organizer of this event, the investment cost will be basically recovered.

2. Advertising campaign with 400 banners and 400 posters in 95 town-level administrative districts for 2 months

3. Interviews and reports in the form of news in at least 2 different TV newspapers and media

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4. The market share of the activity area has been greatly improved

5. Government relations have been greatly improved

6. The company’s visibility has been greatly improved

7 , the share of products in relevant areas has increased significantly

Part 3

First activity theme:

This activity mainly focuses on paying attention to orphans and children from needy families, and to A large-scale charity event with the theme of "Feel the sunshine, let go of love and enter children's dramas"

Second organizer

Shanghai hotline parent-child channel

Shanghai Children's International Development Co., Ltd. Company

Shanghai Jingling Advertising Co., Ltd.

Three times:

Four activity targets:

1. Enterprises that are keen on charity Public institutions and individuals

2. Some cooperative sub-district communities in Shanghai

3. Orphans and children from poor families in welfare homes

5. Participate in this event Requirements of organizations or individuals:

1. Participating enterprises and institutions can provide funds or products as charity support

2. Participating individuals can provide new items that are unused at home Or a personal collection and a word or painting that you create that you think has special meaning

Six activity details

1. All personal charity items collected will be displayed on the parent-child channel Baby Replacement for charity sale

2. All donated goods from enterprises and institutions will be converted into cash through certain channels

3. The final proceeds will be except for the publicity expenses required for this event. All funds will be used to support theater performance expenses related to orphans and children from needy families.

Seven activities:

Using advanced stage sound, light, electricity, audio, landmark theater and other equipment, combined with National Day, Christmas and Spring Festival as festivals that gather market drivers , presenting a series of cultural dinners for Shanghai’s parent-child families.

Eight activity formats:

Sponsor children to enter the children's theater to watch children's plays on the spot, using the form of a literary evening as the main method. The program format focuses on interactivity and content diversity. All programs feature children's short plays, the first shoulder-length ballet in China that combines both appreciation and artistry, exciting children's acrobatics, humorous modern parent-child magic, and interactive games.

9 Event Locations

Recommendation of landmark theaters: Shanghai Grand Theater Chinese Theatre, China Fortune Club Children’s Art "Ma Lanhua" Theater, Lanxin Theater.

Ten organizers

I recommend reading:

Yesterday was the "China Children's Charity Day". Co-sponsored by the Communist Youth League Committee and the Municipal Charity Foundation, our young model's "Leave Love for Children" Shanghai Youth City-wide fundraising campaign was launched simultaneously in commercial centers and prosperous road sections in 17 districts and counties across the city. Large-scale breastfeeding flash mobs, directional hiking, love and creative fairs, and teaching talents in exchange for donations, youth social organizations show their talents and do their best to raise funds for children in need.

As the tenth year of Shanghai Youth Fashion Festival, this year’s Fashion Festival is still a passionate public welfare carnival. Thousands of volunteers from 20 youth social organizations and more than 40 youth industrial enterprises appeared on the streets to compete for creativity and popularity. It is reported that the activities help people from all over the country. Some of them are 400 poor families in Gansu, Jiangxi, Anhui and Yunnan who were found by youth social organizations in mountainous areas. Some of them are orphans and disabled children suffering from clubfoot, and they raise funds for the treatment needed to put plasters on them. cost.

At the event site in Changning District, the large-scale breastfeeding flash mob and breastfeeding art photo exhibition became the most eye-catching highlights of the day. More than 40 mothers breastfed their children together to promote breastfeeding.

The funds raised on that day will be used to provide full breastfeeding for 6 months for dozens of Shanghai families with difficulties, feeding difficulties, premature infants, and multiple births.

In various districts and counties across the city, youth social organizations have shown their talents and have taught the target people their talents in exchange for donations to raise treatment expenses and round-trip travel expenses for the four children in Shanghai. There is a creative market for citizens to buy their fill, and all proceeds will be used to help children with disabilities. There are also single men and women who form temporary families, make friends, solicit donations, and help left-behind children.

It is understood that all the donations from this fundraising operation will be included in the Shanghai Charity Foundation’s “For Children” special fund, which will be used to fund social organizations to carry out projects for young people in need. The amount and usage direction of the funds raised from this fundraising event will also be disclosed to the public through the official website of the charity foundation.

The first online fundraising campaign for "Love to the Nth Power" - you can become fashionable with just your fingers

It is worth mentioning that this year's Fashion Festival also launched an online fundraising campaign for the first time Recruitment action. While the "622 Creative Recruitment SHOW" is being carried out offline, "Our Young Fan? The Nth Power of Love" will also be launched online to make the trend more and more popular with the help of online platforms.

The stories of various young people in need will be released through the public account of Youth Home. Citizens can choose the fundraising stories they support and start pledging donations starting from one yuan. It is understood that "Love to the Nth Power" will be launched on the eve of June 22 and will last for 1-2 months.